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All Journal Jurnal Komunikasi Jurnal ASPIKOM Prologia Koneksi Jurnal Bakti Masyarakat Indonesia Kiwari
Ahmad Junaidi
Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Humanities Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Butik Lianepuspita melalui Media Sosial Jimmy Setiawan; Ahmad Junaidi
Kiwari Vol. 2 No. 4 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i4.27253

Abstract

Communication is the link of all social interactions. Communication is one of the main keys in the world of marketing. The use of Instagram media sosial as a marketing tool is inseparable from the pattern of community interaction which has shifted from face-to-face communication to virtual communication. The choice of marketing through online media occurs due to several factors such as time and cost efficiency. This study aims to find out how the internet-based marketing communication strategy is implemented by Lianepuspita Boutique in marketing its products both through Instagram and the Marketplace. The data in this study used observation data, interviews, documentation, and internet searching. The data needed includes the promotional strategy implemented by the Lianepuspita Boutique. This type of research uses qualitative research with a case study research approach to the object under study. Lianepuspita Boutique is a kebaya brand that chooses the online route in marketing its products. The results show that the marketing communication strategy carried out by Lianepuspita Boutique uses elements of the marketing mix with a focus on sales promotion on Instagram and Marketplace. Komunikasi adalah penghubung semua interaksi sosial. Komunikasi merupakan salah satu kunci utama dalam dunia pemasaran. Penggunaan media sosial Instagram sebagai alat pemasaran tidak terlepas dari pola interaksi masyarakat yang bergeser dari komuikasi yang mendapatkan tatap muka ke komunikasi virtual. Pemilihan pemasaran melalui media online terjadi karena beberapa faktor seperti efisiensi waktu dan biaya. Penelitian ini bertujuan mengetahui bagaimana strategi komunikasi pemasaran berbasis internet yang dijalankan oleh Butik Lianepuspita dalam memasarkan produk buatannya baik melalui Instagram dan marketplace. Data dalam penelitian ini mengumpulkan data dengan observasi, wawancara, dokumentasi, dan internet searching. Data yang diperlukan meliputi strategi promosi yang diterapkan Butik Lianepuspita. Pendekatan penelitian ini adalah kualitatif dengan metode studi kasus pada objek yang diteliti. Butik Lianepuspita merupakan brand kebaya yang memilih jalur online dalam memasarkan produk-produknya. Hasil menunjukkan bahwa dalam strategi komunikasi pemasaran yang dilakukan oleh Butik Lianepuspita menggunakan elemen bauran pemasaran dengan fokus pada promosi penjualan di Instagram dan marketplace.
Pengaruh Influencer Marketing dan Brand Image Scarlett Whitening terhadap Keputusan Pembelian Mahasiswa Jovita Zabrina; Ahmad Junaidi
Kiwari Vol. 2 No. 4 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i4.27272

Abstract

This study aims to test empirically the effect of influencer marketing and brand image on purchasing decisions that are focused on student circles. This analysis uses influencer marketing and brand image independent variabels. As well as the dependent variabel, namely the purchase decision. The sample for this study were people who had seen Scarlett Whitening advertisements on TikTok by influencer marketing. Data collection was carriedout using a questionnaire distributed to 100 students. The statistical method in this research is multiple linear regression analysis with hypothesis testing. The results of thisstudy indicate that influencer marketing and brand image influence purchasing decisionswith certain factors. Penelitian ini bertujuan untuk menguji secara empiris pengaruh influencer marketingdan brand image terhadap keputusan pembelian yang difokuskan dilingkungan Mahasiswa. Analisis ini menggunakan variabel independen Influencer Marketing dan Brand Image. Serta variabel dependennya yaitu Keputusan Pembelian. Sampel penelitian ini adalah orang- orang yang pernah melihat iklan Scarlett Whitening di TikTok yang dilakukan oleh influencer marketing. Pengumpulan data dilakukan dengan kuesioner yang disebarkan kepada 100 Mahasiswa. Metode statistik dalam penelitianyaitu analisis regresi linear berganda dengan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa influencer marketing dan brand image mempengaruhi dalamkeputusan pembelian dengan faktor – faktor tertentu.
Peningkatan Harmonisasi Paduan Suara Universitas Tarumanagara Melalui Komunikasi Nonverbal Konduktor Cita Marito Sitorus; Ahmad Junaidi
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37615

Abstract

The success of a choir performance is critically dependent on the synergy achieved through the conductor's nonverbal communication. This research aims to deeply analyze the nonverbal communication strategies used by the conductor of the Universitas Tarumanagara Choir (PSUT), Jason Ferdison, to enhance harmonization, musical unity, and overall performance quality. Using a Qualitative Descriptive approach with a Case Study design on PSUT, the study focuses on three key nonverbal strategies derived from Green's (2019) model: Gestural Clarity Strategy, Emotional Expressiveness Strategy, and Interpersonal Regulation Strategy. Data were collected through in-depth interviews with the conductor and four key singers, passive non-participant observation, and documentation. Data analysis employed the interactive model of Miles, Huberman, and Saldana (2018). Findings reveal that the conductor consciously applies these strategies: Gestural Clarity (using clear Ictus and the Axis XYZ system for dynamics) secures technical unison; Emotional Expressiveness (facial and bodily) creates emotional unison in interpretation, aligning with Ekman's theory; and Interpersonal Regulation (Oculesics/eye contact) acts as a supportive nonverbal correction tool, reflecting transformational leadership. The high level of harmonization achieved, particularly during complex pianissimo sections, proves the efficacy of these nonverbal cues. However, a gap exists in the interpretation of complex, spontaneous gestures due to lack of singer focus, highlighting the crucial role of chemistry and repeated rehearsal exposure in bridging this nonverbal gap. Keberhasilan penampilan paduan suara sangat bergantung pada sinergi yang dicapai melalui komunikasi nonverbal konduktor. Penelitian ini bertujuan mengkaji secara mendalam strategi komunikasi nonverbal yang diterapkan konduktor Paduan Suara Universitas Tarumanagara (PSUT) untuk meningkatkan harmonisasi, kesatuan musikal, dan kualitas penampilan. Kajian ini berfokus pada tiga strategi nonverbal utama: Klarifikasi Gestur, Ekspresi Emosional, dan Regulasi Interpersonal. Pendekatan Deskriptif Kualitatif dengan desain Studi Kasus pada PSUT, data dikumpulkan melalui wawancara mendalam dengan konduktor kunci dan informan pendukung (penyanyi), observasi partisipan pasif selama latihan, dan dokumentasi. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana (Kondensasi, Penyajian, dan Penarikan Kesimpulan). Kerangka teoritis dibangun di atas Teori Komunikasi Nonverbal (Kinesics, Oculesics, Proxemics), Komunikasi Organisasi, dan Strategi Komunikasi, khususnya strategi nonverbal Klarifikasi, Ekspresi Emosional, dan Regulasi Interpersonal. Temuan awal menunjukkan bahwa penggunaan klarifikasi gestur yang presisi menghilangkan ambiguitas, sementara ekspresi emosional memandu interpretasi musikal yang lebih mendalam (unison). Regulasi interpersonal melalui kontak mata dan postur membangun kepercayaan diri dan motivasi, yang penting untuk mencapai balance dan blend optimal. Penelitian ini krusial untuk memberikan panduan praktis bagi konduktor dan memperkaya literatur tentang interaksi antara isyarat nonverbal dan kinerja musik.
The Meaning of Media Independence by Journalists in the 2024 Election Gafar Yoedtadi; Ahmad Djunaidi; Yugih Setyanto; Lusia Savitri Setyo Utami
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.27349

Abstract

The 2024 Presidential Election is a political event that the public has been waiting for. At that time, the public can exercise their political rights to elect government leaders for the next five years. Seeing such great public attention, the mass media will place the 2024 General Election and Presidential Election as one of the main portions of the news. However, like the 2014 and 2019 Presidential Elections and Elections, it is suspected that it will be difficult for the mass media to stand in a neutral position. Mass media, especially television stations, are owned by entrepreneurs who are affiliated with political parties and support the 2024 presidential and vice presidential candidates.This research aims to explain the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. This research uses a qualitative approach with phenomenological research method to understand the construction meaning of journalists. The object of this research is the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. The research subjects were television journalists from two media groups, MNC Group and Media Group, who were selected purposively. The research data was analyzed using media political economy theory. Findings from the research show differences in the subjective meaning of media independence among television journalists. Although they agree on the urgency of media independence as a guardian of press freedom, differences of opinion arise especially regarding the role of media owners in editorial policy. Some journalists consider the intervention of media owners to be acceptable, while others consider it a violation of the journalistic code of ethics. Different views are also seen in terms of implementing media independence. Some see media independence as the freedom for the media to support political parties or presidential candidates that are in line with the editorial views. On the other hand, there are journalists who believe that media independence should be realized through a neutral and unbiased attitude
Co-Authors Andrea Yovanny Montana Andrean Eddy Subekti Andrianus Agustinus Antony Setyawan Boni Bryan Situmorang Christinawati Christinawati Christivia HadiPutri Cita Marito Sitorus Della Resita Deviani, Bunga Dewi Winu Wulan Dini Anindya Julianti Eartha Beatricia Gunawan Eko Harry Susanto Eko Harry Susanto Erick Andrean Lukito Esti Sri Handayani Faiz Zulia Maharany Fatha Annisa Febriani Angellina Felicia Loekman Florentia Christina Monica Frances Alexander Gary Dwiputra Liawijaya Griselda Griselda hanny novita Harry Kertarahardja Hosea Hervey Joshua Jason Roy Jeffrey Jeffrey Jennifer Mia Pranata Jimmy Setiawan Jovita Zabrina Julia Stefani Laras Chandra Kencana Lusia Savitri Setyo Utami Maria Steffi Gunadi Matthew Edbert Hermanto Monica Teppy Waworuntu Natasia Stevani Nico Abelio Nigar Pandrianto Paramita, Sinta Regita Alfiana Renaldo Chstopher Prasetya Reynord Leonardo Ricko Ricko Riris Loisa Rosalin Febriyanti Salsabila Astri Harinanda Setyanto, Yugih Sherren Eleanor Sintya Frank Sianturi Stefanny Cristina Marsaulina Siahaan Valencia Valencia Vievian Sri Ayu Purnamas Wiwin Fitriyani Yessica Yulia Kurniawan Yoedtadi, M. Gafar Yorita Yorita Yulius Saputra Yusrina Zulfa