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All Journal Jurnal Mirai Management SENTRALISASI AkMen JURNAL ILMIAH Jurnal Ilmiah Ecosystem Jurnal Ilmiah Akuntansi Peradaban Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Global Abdimas: Jurnal Pengabdian Masyarakat Al-Mulk: Jurnal Pengabdian Masyarakat
Yogi Hady Afrizal
Institut Teknologi Dan Bisnis Kalla
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : SENTRALISASI

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Use of Cashless Payment and Its Implications for Impulsive Buying: Examining Consumer Behavior Patterns in the Digital Era in E-Commerce Fitriyani; Afrizal, Yogi Hady
SENTRALISASI Vol. 14 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i1.3818

Abstract

This research aims to determine consumer behavior patterns in using non-cash payments and the implications for impulsive purchases in e-commerce. This research uses qualitative methods to gain in-depth insight from each informant, so the Unified Theory of Acceptance and Use of Technology (UTAUT2) approach was chosen to determine this pattern. The research results reveal that the convenience offered by non-cash payments accelerates a person's decision making when shopping, which encourages impulsive buying behavior where shopping decisions are taken quickly without planning. The implication of this research is that the development of cashless payments not only provides practical benefits in daily transaction activities, but also creates new shopping patterns that combine convenience and psychological encouragement through promotional offers. This shows how digitalization in payment methods is not just a means of payment but also a means of influencing consumer behavior in the current digital era.
Co-Authors Ahmad, Sukri Akbar, Andi Makkulai Al Faqih, Shofwan Andi Tenri Pada Aras, Rezty Amalia Araz, Rezty Amalia Aulia Rahmawati Darwis, Analta Denk Rimakka, Al Isra Fatikah Indriaharti Fitriyani Fitriyani Fitriyani Furqan Zakiyabarsi Hilalulya, Hilalulya Juhri, Juhri Mursalim Mursalim Resky Ramdhani Sucipto, Kiki Resky Ramdhani, Kiki Rimakka, Al Isra Denk Sucipto, Kiki Resky Ramdhani Sukri Ahmad, Muhammad Syaharuddin, Achmad Zulfajri Syamsul Rijal Syarief Dienan Yahya Thalib, Irfandy Zaparani, Desika Nafadilah