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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Kolaboratif Sains Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Student Scientific Creativity Journal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Pajak dan Manajemen Keuangan IPSSJ
Hendra Riofita
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Journal : Student Scientific Creativity Journal

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Pentingnya Storytrlling Dalam Strategi Content Marketing Angga Yudha Pratama; Hendra Riofita
Student Scientific Creativity Journal Vol. 3 No. 1 (2025): Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v3i1.4980

Abstract

The purpose of this study is to determine the extent of content marketing using storytelling. This study uses a qualitative research type with a netnography approach. with the creation of effective content marketing and storytelling to increase sales and even create awareness of the products being sold. Social media is the main media for implementing content marketing and storytelling strategies because of its speed in disseminating information. Marketing communication with social media can reach a wider target market. The use of content marketing and storytelling can increase sales as seen from the development of stores and the addition of branches.
Co-Authors Abdur Rahman Abdur Rahman Adinda Aulia Murphy Aditya Siregar Angga Yudha Pratama Annisa Pratiwi Atthaya Dwi Putri azzahra Bagas Sabirin Dea Ananda Safitri Diana Dwi Putri Dinda Chania Ersandy, Rafli Fanisa Amanda Farhan Hidayat Gusnila Putriza Han Ratu Ananda Pratiwi Hepi Ayu Lestari Jepri Muslim Junaida Lilis Agustina Putri M. Raghil M. Sahril Mei Triana MIFTAHUL JANNAH Musdalifah Naifa Aulia Husna Naifa, Naifa Aulia Husna Nala Agustin Natasya Azahara Novriansyah, Erival Nur Fattah Riski Harahap Nur Resita Hendriani Oktavia Anggraini Puspa Indah Randi Gusnali Pratama Ria Afriana Putri Riska Dini Wulan Febriana Rista Aulia Salsabilla Putri Santia Omike Bunga Sapna Apriana Saripa Aini Satrio Wicaksono Selti Sella Serly Amelya Putri Sinta Paraswati Sri Alwiyah Silvia Suci Anggraini Syafrianti, Monika Syaiful Amar Viona Andini Warohmah Warohmah Wirda Annisa Wiwin Sandari