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ANALISA PERILAKU KONSUMEN DALAM PENGGUNAAN E-MONEY (STUDI KASUS DUTAMALL BANJARMASIN) Sholikhah, Sholikhah; Suarniki, Ni Nyoman; Pratiwi, Lusiana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.461

Abstract

Abstract, The aim of this research is to analyze consumer behavior in using e-money (case study of Dutamall Banjarmasin). The reality shows that there are still few people who understand about e-money, there is still a lack of public thinking about e-money, there are still limited places that accept payments using e-money, and there is consumer behavior that influenced by the characteristics of cultural, social, personal and psychological factors The method used is a quantitative research method. The research population is an unlimited population and the sample in this study is a convenience sample. The research results show that cultural factors in the use of e-money at Dutamall Banjarmasin are considered not good. Social factors in using e-money at Dutamall Banjarmasin are considered good. Personal factors in using e-money at Dutamall Banjarmasin are quite good. Psychological factors in using e-money at Dutamall Banjarmasin are quite good.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION SCARLET WHITENING (STUDI KASUS PADA MAHASISWA/I ANGKATAN 2019-2022 STIENAS BANJARMASIN) Noor, Masrani; Suarniki, Ni Nyoman; Khasanah, Citra
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.493

Abstract

Abstract, This research aims to analyze the influence of product quality and price on purchasing decisions for Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students). The research method used is quantitative. The population of this research is students from the 2019-2022 class of Stienas Banjarmasin 2022 who have used or are currently using Scarlett Whitening body lotion. The sample for this research consisted of 100 respondents. The results of this research show that product quality and price influence the decision to purchase Scarlet Whitening Body Lotion (Case Study of 2019-2022 Stienas Banjarmasin Class Students).
Potensi dan Permasalahan dalam Pengembangan Komoditi Nilam Melalui Pendekatan Klaster di Kabupaten Tanah Laut Suarniki, Ni Nyoman
Jurnal Aplikasi Manajemen Vol. 7 No. 2 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1417.078 KB)

Abstract

The nilam industry (Pogostemon Cablin Beth) in Tanah Laut Regency is an active cluster which is newly formed. Economically, nilam has a high value compared to other commodities from other non-oil and gas sector. Therefore, nilam has a very high potential to be developed on a major scale because it is supported by the condition of geographic, demographic, government, upstream and downstream industry. However, the problem of nilam's industry cluster is also quite complex. Result of analysis using SWOT (Strengths Weakness Opportunities Threats), value chain and diamond model showed that nilam in Tanah Laut regency is quite significant to be developed considering its potential and usefulness which can contribute to real sector empowerment through increase of devisa.