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Analisis Strategi Pemasaran dalam Menghadapi Persaingan Bisnis Di Masapandemi di J&T Express Cabang Lubang Buaya Jakarta Timur Megawati Megawati; Sugeng Santoso
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 5 No. 2 (2022): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v5i2.51

Abstract

This study aims to identify and analyze marketing strategies in the face of business competition during the pandemic at J&T Lubang Buaya Branch, East Jakarta. This study uses a qualitative descriptive using interview, observation, and documentation data collection techniques conducted at J&T Express, Lubang Buaya Branch, East Jakarta. The informants in this study were employees and consumers of J&T Lubang Buaya Branch, East Jakarta. In this study using the 7P marketing strategy, namely Product, Price, Promotion, Place, People, Process, and Physical Evidence. The development of shipping goods in Indonesia is currently very fast. The existence of a pandemic has made the trend of online shopping increase in Indonesia. The marketing mix has seven elements that cannot be separated and are interrelated with each other. Keywords: Marketing Strategy, J&T Express, 7P Marketing Mix, Competition Business, Pandemic.
PENERAPAN METODE FISHBONE DIAGRAM AND 5 WYH’S ANALYSIS UNTUK MENINGKATKAN KUALITAS PRODUK PAKAIAN JADI Sugeng Santoso; Sarnadi; Ika Apriasty
Jurnal Visionida Vol. 8 No. 2 (2022): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i2.6994

Abstract

The Indonesian apparel industries have challenge compared to competitors from other countries, such as China, Vietnam and Bangladesh. These countries have advantages such as cheap on raw materials,costs of production and international trade agreement schemes. However, the apparel industry in Indonesia can have other advantages, one of which is quality of product. The purpose of this study is to analyze the processes carried out in effort to improve quality of product by decreasing the defect rate through the formulation of an appropriate root cause analysis. The research uses a quantitative and qualitative approach, using the fishbone diagram method, 5 why's analysis and A3 templates, while the qualitative approach is carried out by interviewing the vendor to gain experience of the benefits before and after the application of the methods. Comparison of the average final inspection data from all vendors producing products of brand apparel XYZ before and after the application of the fishbone analysis method and 5 why's diagrams using the A3 template. The results showed an increase in the quality of apparel products with a decrease in the defect rate that caused the company's quality rating increased and also increased the ownership or a sense of responsibility for the quality of all parts, building a quality culture or culture of quality within the company, improving communication and coordination within the company
Optimalisasi kinerja tim proyek dengan memanfaatkan metode CPM dan PERT dalam pekerjaan pematangan lahan Efrizon, Efrizon; Masydzulhak Djamil Mz; Sugeng Santoso; Ahmad H. Sutawijaya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.002 KB) | DOI: 10.32670/fairvalue.v4i8.1465

Abstract

This study aims to conduct a study on optimizing work performance on the work team forland development projects at PT PANARUB INDUSTRY in Brebes, Central Java, usingthe CPM and PERT methods. Significant delays in project completion become the basisfor testing all project activities starting from planning through work breakdownstructures, determining duration, interrelationships between activities and conductingstandard deviation tests using a normal distribution table to determine the probability ofproject completion by crashing which is the responsibility of full responsibility of theproject implementation team led by the Project Manager. The results of the threescheduling studies, namely scheduling according to the initial time of the project durationplanning according to the CPM and PERT methods can cut work time significantly so thatit has an impact on the work performance of the project team. The CPM and PERTmethods really help the project team's performance, especially in accelerating theoptimization of time and cost efficiency, and the actions taken are based on accuratecalculations.
BUILD OPERATE TRANSFER (BOT) AS BUSINESS ROLE MODEL FOR METERING SYSTEM AND DEVELOPMENT PROJECTS (STUDY CASES ON METERING SYSTEM PROJECT WHICH LOCATED AT PT. REXAUDIA SASADA SENTOSA) Andrean, Dicky; Sugeng Santoso
Dinasti International Journal of Management Science Vol. 2 No. 1 (2020): Dinasti International Journal of Management Science (September - October 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i1.525

Abstract

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, environment & legal aspects (PESTEL). This research was carried out to earned value from level of technological readiness level 8 and 9, Those innovation steady level 3 which involved several division like business development, engineering, accounting & finance, administration, human resources and health safety environtment officer. Gathered from all divisions and gave an score for TKT 8 assessment should be weight of more than 95% for accurate data criteria are ready, an assessment of TKT 9 has weight of more than 91% for technology criteria which tested in actual conditions, an assessment of Katsinov 3 has weighting of more than 94% for Manufacture Aspects, while assessment of PESTEL has a weight of more than 85% for Legal Aspect. Furthermore, these assessment results were brought up into focus group discussion by presented the Managing Director as expert judgment on final assessor of data validation, indicators, graphics and risk management planning before making decision about those Build Operate Transfer concept on investment business cooperation model to metering system of development project.
Perancangan dan Pembuatan Fetal Doppler Simulator Cempaka Kumala Sari; Safira Fegi Nisrina; Sugeng Santoso
Bunda Edu-Midwifery Journal (BEMJ) Vol. 8 No. 1 (2025): Februari 2025
Publisher : Akademi Kebidanan Bunga Husada Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54100/bemj.v8i1.258

Abstract

Denyut jantung janin (DJJ) adalah indikasi sensitif status janin, terutama karena berhubungan dengan kontraksi uterus. Pemantauan detak jantung janin tidak bisa dilakukan secara kasat mata, jadi peralatan diperlukan untuk membantu memantau detak jantung janin. Janin detak jantung dapat dipantau menggunakan Doppler. Doppler berguna untuk memeriksa apakah janin tumbuh normal, dengan ditandai detak jantung pada janin. Denyut jantung pada janin sangat penting karena denyut jantung merupakan indikator utama kehidupan janin di dalam rahim. Ini terkait penggunaan Doppler yang berfungsi sebagai jantung janin monitor tarif harus akurat. Untuk menguji akurasi Doppler (Kalibrator Doppler) simulator janin diperlukan. Simulator janin adalah peralatan yang digunakan untuk melakukan tes dan memecahkan masalah di Doppler. Sesuai Peraturan Menteri Kesehatan Republik Indonesia Nomor: 363/Menkes/IV/1998 Tentang Pengujian dan Kalibrasi Perangkat Medis di Kesehatan Fasilitas Pelayanan Pasal 2 menyatakan bahwa "Setiap peralatan kesehatan harus diuji dan / atau dikalibrasi untuk memastikan nilai yang benar keluaran atau kinerja dan keamanan penggunaan "sehingga simulator janin atau simulator Doppler janin merupakan peralatan penting dalam menentukan kebenaran nilai Doppler. Dari hasil uji fungsi alat didapatkan Pengujian fungsi alat Fetal doopler simulator ini dilakukan dengan menempelkan solenoid dengan tranduser alat fetal doopler, dari pengaturan yang diatur oleh user jumlah rangsangan yang diterima oleh fetal doopler mendapatkan nilai presentase kesalahan sebesar 1,88% secara keseluruhan dan memiliki tingkat akurasi sebesar 98,1%.
Developing an Integrated Innovation Ecosystem to Strengthen Islamic Economy in Indonesia Sugeng Santoso; Ginanjar Dewandaru; Nugroho, Lucky; Hidayat, Sutan Emir; Salmi Mohd Isa; Hidayat, R Nur; Muhammad Ramadhani Marfatah
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 2 (2024): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i2.2498

Abstract

This research attempts to develop an integrated innovation ecosystem of Islamic economy, which focuses on vocational education and training. We integrate the vocational education and training into the supply-demand-linkage of innovation ecosystem, within the key sectors of Islamic economy. We also refer to the underlying regulation which is the President Decree No. 68 Year 2022 about Revitalization of Vocational Education and Training. The sample of observations is the relevant stakeholders in the Province of East Java, that include industry players, government, and vocational education institutions. The key sectors of Islamic economy include the industry of halal processed F&B and pharmaceuticals, halal agriculture and fishery, as well as Muslim-friendly tourism and Islamic creative economy, which are selected based on their percentage of contribution to the overall regional GDP. We use both quantitative and qualitative approach, by deriving data and information from Focus Group Discussions (FGD) and questionnaires. Whereby, qualitative approach is used by conducting in-depth discussions and interviews with relevant stakeholders. The findings of this study show the strength and weakness for each of the supply-demand-linkage model, suggesting the policy direction in order to improve the productivity factors of human resources.
Analisis Perencanaan Bahan Baku Dengan Menggunakan Metode MRP DiPT.XYZ Sugeng Santoso; Uli Arta Naibaho; Ali Nurhasan; Salachudin Emir
Jurnal Ekonomika dan Bisnis Vol. 10 No. 1 (2023): Volume 10 Nomor 1 April 2023
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang sering terjadi padaperusahaan industri salah satunya terkaitpersediaan bahan baku. Persediaan bahan bakuberkaitan erat dengan proses produksi yangdapat mempercepat atau memperlambat prosestersebut. PT. XYZ adalah salah satu perusahaanyang bergerak di industri makanan frozen food.Peneliti melakukan analisis terhadap modelproses bisnis eksisting dan model MaterialRequirement Planning (MRP) dan transformasidari kedua model proses bisnis tersebut.Pengolahan data data primer dan data sekunderdilakukan dengan pendekatan model MRP danmenunjukkan bahwa dengan metode Lot for Lotmemberikan penghematan biaya pemesanan danpembelian bahan baku serta memberikanpenghematan biaya persediaan bahan bakuselama periode bulan Januari 2020 - Desember2021. Kebutuhan Bill of Material juga lebihterkendali menggunakan model sistem MRP.
Pemberdayaan Organisasi Ekstrakurikuler PMR dalam Upaya Peningkatan Pola Makan Gizi Seimbang dengan Media ‘Isi Piringku’ Rinayati Rinayati; Sri Wahyuning; Harsono Harsono; Cempaka Kumala Sari; Sugeng Santoso
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1331

Abstract

"Isi Piringku" is a dietary guideline developed by the Ministry of Health of the Republic of Indonesia as part of a balanced nutrition campaign. Understanding this concept is particularly important for elementary school-aged children, as this is a critical period for physical growth, mental development, and the formation of healthy lifestyle habits. A balanced nutritional intake plays a vital role in improving learning concentration, supporting physical activity, and preventing various diseases caused by nutritional deficiencies or excesses. However, the dietary behavior of elementary school students remains far from balanced nutrition principles, with an average achievement of only 53.9%. Based on this condition, this Community Service Program (PkM) aimed to improve the knowledge, skills, and behavior of Youth Red Cross (PMR) members at SDN Krapyak in consuming food according to balanced nutrition guidelines using the “Isi Piringku” media. The activities carried out included obtaining permission, conducting socialization, training on the use of the “Isi Piringku” media, and providing ongoing mentoring. Through this program, it was expected that PMR members could become change agents and role models for their peers in implementing healthy and balanced eating habits. The results of the activity showed that the mentoring was successfully conducted. There was a significant improvement in the knowledge and skills of PMR members, as reflected in the increase in the average score from 70.8 to 90.97 after the intervention. This indicates that the approach using the "Isi Piringku" media is effective in promoting balanced nutritional behavior among elementary school children.
Analysis of the Effectiveness of the Government's BPUM on Culinary Sector MSMEs in the Mass of the Covid-19 Virus Pandemic in Sawah Besar District, Central Jakarta Mochamad Arief Iskandar; Sugeng Santoso; Ridho Sunella Putra; Gita Thessa Lonika Putri; Reza Wahyu Perdana; Purna Irawan
Journal of Economics, Business, and Government Challenges Vol. 4 No. 02 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i2.200

Abstract

The economic chaos that has occurred in almost all parts of the world has an unstable global economic condition due to the Corona Virus. In the midst of the onslaught of the global economic crisis, small, medium and large businesses are all affected by the Corona Virus outbreak that has attacked the whole world. Since the Corona Virus attacked the entire world, many MSMEs have experienced many obstacles and obstacles, especially in terms of capital. The government is trying to solve this problem by launching a financing program for MSMEs and cooperatives, namely Assistance for Micro Businesses (BPUM). The purpose of this study was to determine the effectiveness of Assistance for Micro Business Actors (BPUM) in increasing the income of MSMEs in Sawah Besar District, Central Jakarta. The data collection process was carried out by giving a number of questionnaires to several traders selling around the Sawah Besar District, totaling 10 respondents. This research approach uses quantitative descriptive methods. The results showed that the impact of the Covid-19 pandemic was that the MSME assistance program had a positive impact on MSME income in Sawah Besar District, Central Jakarta. So it is advisable for the government to continue to run the Assistance for Micro Businesses (BPUM) program to help MSME capital problems. The results showed that the impact of the Covid-19 pandemic was that the MSME assistance program had a positive impact on MSME income in Sawah Besar District, Central Jakarta. So it is advisable for the government to continue to run the Assistance for Micro Businesses (BPUM) program to help MSME capital problems. The results showed that the impact of the Covid-19 pandemic was that the MSME assistance program had a positive impact on MSME income in Sawah Besar District, Central Jakarta. So it is advisable for the government to continue to run the Assistance for Micro Businesses (BPUM) program to help MSME capital problems.
Analysis of Business Process Reengineering and Export Platform in Supporting Business Exports of Creative Economy Players in the Micro, Small and Medium Business in Culinary Sub-sector Sugeng Santoso; Arfeo Natanael; Ariela Griselda; Jeshica Khoirunnisa; Martua Simanjuntak; A.A. Raka Bagus; Liz Zeny Merry
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.170

Abstract

The creative economy has a large contribution to Gross Domestic Product (GDP) that the role of creativity and knowledge in generating new ideas is a driver of economic growth and is able to absorb a large number of workers. Strong infrastructure support is needed, such as platfroms and facilitators as an intermediary between creative industry players and the market or consumer if they want to expand their business into the global market. The purpose of this research is to describe the factors that can help Indonesian creative industry players to enter the global market by focusing on four things: Business Process Reengineering ; support system (in terms of product technology, legality, and capital); as well as a platform as an infrastructure as an intermediary between creative industry players and the global market. This research used a qualitative method (review paper) by using data obtained from related journals and articles that were studied, then described descriptively based on the researcher’s perspective. The key informants in the study were cassava flour producers and gluten free food pioneers who have successfully exported as research subjects