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Journal : PREVENIRE: Journal of Multidisciplinary Science

OTA (Online Travel Agent) Purchase Decision From Risk Perception With E-Trust As An Intervening: Keputusan Pembelian OTA (Online Travel Agent) Dari Persepsi Risiko Dengan E-Trust Sebagai Intervening Fajar Kamil Pasya; Febriani Nur Islami; Nisa Hanifah; Khairani Zikrinawati; Zulfa Fahmy
Journal of Multidisciplinary Science Vol. 2 No. 3 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v2i3.248

Abstract

The increasing number of Online Travel Agent (OTA) services in this digital era was caused by the diverse consumer behavior in choosing their preferred Online Travel Agent (OTA) services. However, in making purchasing decision, customers need to consider all of the risks that exist since there are several transaction risks that are hard to avoid. This study aims to determine the effect of online transaction trust (e-trust) as an intervening variable between perceived risk and purchasing decision, and to determine the effect between risk perception and e-trust on purchasing decision for Online Travel Agent (OTA) customers. This study used a quantitative research design. This research used a questionnaire which was presented in the form of a likert scale. There were 158 respondents as subjects in this study. The sampling method used in this research is purposive sampling. This research used several tests such as validity, reliability, classical assumption, and path analysis. The results showed that e-trust has an effect as an intervening variable between perceived risk and purchasing decisions proven by the amount of 0,409 > 0,340.
Co-Authors Abdul Malik Karim Amrullah Aden Paiq Muntaz Afif Abdul Aisyah Raihan Faradila Alifia Shafara Amalia Zulfa Ana Nur Khasanah Anita Nurmaida Putri Arini Fauzatannisa Arrum Amalia Arrum Amalia Atika Rahmah Aurra Amalia Dwiputri Ayi Romdon Ahmad Fauji Azizah Tri Utami Devanty Kamila Maulidiya Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dilla Maghdalena Dimas Wahyu Pratama Eko Setyo Nugroho Elsa Sabina Putri Latifah Erfiyanti Eva Miftakhul Janah Faiqotul Ilmiyah Fajar Kamil Pasya Falikhal Isrounnastiti Farah Aulia Octaviani Fatimah Azzahra Putri Bachtiar Febby Fariska Febriani Nur Islami Fitriana Zamrotul Ulya Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Haqimah Shafa Salsabilla Iis Kolama Sari Imeldylia Rahmah Indah Nihayatur Romadhoniah Irgi M. Aqil Daeng Masiga Irma Masfia Ismi Alvia Damayanti Ismi Nur Arifah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Maryam Farah Nur Fadhilah Milladyah Laila Sari Mita Widya Pratama Muchammad Fariz Muhda Zahroh Vania Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutiya Aziza Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya Ariyani Hasanah Nuriyyatiningrum Nanda Zakiyatul A Navika Apri Alifia Neno Sri Wahyuningsih Nia Natalia Nidzam Zahra Viandifa Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Fazlin Nurul Aiyuda Putri Asmara Dirgantari Rahma Mustafida Husna Raihan Al May Sany Raihan Al May Sany Rania Rivalda Reyza Banowati Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Hasna Kamilah Sawsan Arif Sya’bani Septiyani Dwi Anggreani Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wanda Ardika Yasinta Ayu Dewantari Yuni Zulfiana Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zulfa Dwi Muflikhah Zulfa Fahmi Zulfa Fahmy Zurika Estiyarika