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All Journal Psychopolytan (Jurnal Psikologi) PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang PREVENIRE: Journal of Multidisciplinary Science JIVA: Journal of Behaviour and Mental Health Student Scientific Creativity Journal Experimental Student Experiences Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Pendidikan Sosial dan Konseling Jurnal Mahasiswa Kreatif Student Research Journal Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Ilmu Psikologi dan Kesehatan
KHAIRANI ZIKRINAWATI
Department Of Psychology, Faculty Of Psychology And Health, Universitas Islam Negeri Walisongo Semarang, Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Experimental Student Experiences

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The Influence of Service Quality Perception on Trust and User Loyalty in the Gojek Application Rizki Febiyanti; Afif Abdul; Abdul Malik Karim Amrullah; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.239

Abstract

The industry needs to maintain the trust and loyalty of users to ensure that their services are chosen as the primary option. Perceived service quality is one of the factors that influence trust and loyalty. Therefore, this research aims to evaluate how perceptions of service quality can affect the trust and loyalty of Gojek application users. The research method used is quantitative, with data collected using a Likert scale from 100 respondents who are students of UIN Walisongo Semarang randomly selected (random sampling). The analysis technique used is a simple correlation. The simple regression results of variable X on Y1 are 0.00, while variable X on Y2 is 0.004. It can be concluded that UIN WALISONGO Semarang students positively evaluate the service quality of Gojek and positively influence their trust and loyalty towards the application.
The Effect of Perceived Service Quality and Consumer Satisfaction on User Loyalty for Grab-Bike Online Transportation Zakiyyatul Fakiroh; Neno Sri Wahyuningsih; Putri Asmara Dirgantari; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.247

Abstract

This study aims to determine the effect of service quality and customer satisfaction on the loyalty of Grab-Bike online transportation users. The number of samples in this study were 100 people. Data analysis in this study used inferential quantitative analysis of multiple linear regression. In accordance with the data obtained, the results of the study show that service quality has no positive and significant effect on the loyalty of Grab-Bike online transportation users. Consumer satisfaction has a positive and significant effect on the loyalty of Grab-Bike online transportation users. Service quality and customer satisfaction together have a positive and significant effect on the loyalty of Grab-Bike online transportation users. Based on this evidence, the ability of the independent variables, namely service quality and customer satisfaction, has an effect of 35.1%, while the remaining 64,9% can be influenced by other variables not examined and analyzed in this study.
The Effect of Instagram Advertising Attraction on Purchase Decisions of Tiket.com Online Site Users Nabela Devinta Puspitaningrum; Mutiatun Himmatul Khoiriyah; Aden Paiq Muntaz; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.252

Abstract

The purpose of this study was to examine the effect of advertising attractiveness on purchasing decisions. This study uses two variables. The independent variable is the attractiveness of advertising on social media (X), and the dependent variable is the purchase decision (Y). The research method this time uses a quantitative method by distributing a Likert scale via Google form to the general public in Indonesia who are using the Tiket.com application. The sample of this research was 100 respondents who were taken randomly (random sampling). The results of this study indicate that advertising attractiveness influences purchase satisfaction at Tiket.com.
The Effect of Perceived Service Quality and Ease of Payment on KAI Access User Satisfaction Aisyah Raihan Faradila; Amalia Zulfa; Zulfa Dwi Muflikhah; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 2 (2024): June
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i6.253

Abstract

This study aims to determine the perception of service quality and ease of ticket payment significantly influence KAI Access user satisfaction. This study uses a quantitative method by spreading the scale using the Google form on KAI Access users on the island of Java. The sampling technique used was purposive sampling of 100 samples with multiple linear regression data processing techniques. Based on the results of the study, it can be concluded that perceptions of service quality and ease of payment have a positive and significant effect on KAI Access user satisfaction. Therefore, companies must pay attention to and improve service quality and ease of payment to increase KAI Access user satisfaction. The significance value of service quality is 0.014 <0.05. This means that service quality has a significant effect on user satisfaction of the KAI Access application. Then, the significance value of ease of payment is 0.000 <0.05. This means that the ease of payment has a significant effect on user satisfaction of the KAI Access application.
Buying interest on the Tiket.Com Application: Brand Image Influence Study Maryam Farah Nur Fadhilah; Muhda Zahroh Vania; Navika Apri Alifia; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.244

Abstract

The research conducted by this researcher aims to show the effect of brand image on the intention to purchase tickets on the Tiket.com application. This study uses a quantitative approach. The research population is the consumers or potential consumers of Tiket.com. Sampling was carried out using purposive sampling technique and obtained as many as 100 samples. The analytical tool used is IBM SPSS Statistics 25. The analytical method used in this study is a simple linear regression analysis test. In the regression analysis, the results of the brand image regression coefficient were 0.809 with a significance of 0.000, which means sig.(p) < 0.05, it was stated that there was a significant influence on the brand image variable on the interest in buying tickets on the Tiket.com application. The results of the study show that brand image has an effect on purchase intention. In the results of the calculation of the coefficient of determination test (R square) a value of 0.643 is obtained, indicating that brand image has a positive and significant effect on purchase intention. The magnitude of the influence of brand image on consumer buying interest partially is 64.3%.
Is it true that Flash Sale and Free Shipping Tagline Affect Impulsive Buying Behavior of Lazada E-Commerce Users Living in Semarang? (Study on Lazada Marketplace Users in Semarang City) Salsabila Hasna Kamilah; Erfiyanti; Anita Nurmaida Putri; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.245

Abstract

This study aims to determine the effect of flash sales tagline “free shipping on the impulsive buying behavior of Lazada e-commerce users who live in Semarang. The subject of this research is the Lazada application users who live in Semarang who were taken by purposive sampling technique. The measuring instrument in this study was an impulsive buying scale and a questionnaire regarding flash sales and the tagline "free shipping" with two answer choices. Impulse buying scale based on aspects of Rook. The results of this study indicate that there is a significant effect if tested partially between flash sale and impulsive buying variables with p=0.001, but if the tagline variable "free shipping" and impulsive buying produces a significance value of p=0.764, which means there is no significant relationship. If flash sales and free shipping tagline are tested simultaneously on impulsive buying, it produces a significance of p=0.000, which means that there is an influence between two variables on impulsive buying. Based on r square, a value of 0.151 is obtained so that the effect of flash sale and free shipping tagline simultaneously on impulsive buying is 15.1%. The rest is influenced by other variables that are outside this study.
These are the reasons for student users of online transportation services in the city of Semarang turning to Maxim Aurra Amalia Dwiputri; Ahmad Munif; Zurika Estiyarika; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.246

Abstract

This study aims to analyze the effect of service and price perceptions on satisfaction among students using Maxim in Semarang City. The subjects used were 161 people with the criteria of having or using the Maxim application, and students or equivalent in Semarang City. For processing the data using the help of IBM SPSS version 26. The results of the study showed its significance of 0.00 <0.05, which means that there is a significant influence between service perceptions, price perceptions on customer/student satisfaction. Perceptions of service obtained a t value of 17.885 > 1.960 t table with a significance value of 0.00 <0.05, this means that there is an influence between service perceptions and satisfaction. Then for price perceptions obtained by t count results of 9.624 > 1.960 t table with a significance value of 0.00 <0.05 this means that there is an influence between price perceptions and satisfaction. Then for the F value calculate 168.159 and sig. count as 0.00. So that the calculated F value is 168.159 > 3.05 F table and the significance value is 0.00 < 0.05.This means that there is a significant influence on service perception (X1) and price perception (X2) on satisfaction (Y).
The Influence of Price Perceptions on the Decision to Use Maxim's Online Transportation Services Ismi Alvia Damayanti; Indah Nihayatur Romadhoniah; Zidny Nabiel Hussein; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.249

Abstract

Consumer decision making when buying or using a product or service cannot be considered the same, it could be because of the price perception according to the consumer himself. This study aims to determine the effect of price perceptions on how much it influences the decision to use Maxim's online transportation service. Data collection techniques were carried out by distributing questionnaires. The data used in this research is primary data. This study used a non-probability sampling method and an accidental sampling method with a total sample of 103 respondents. The results of the research based on simple linear regression analysis show that the price perception variable has a positive effect on user decisions. From the calculation results, the consistent value of the user's decision variable is 2,951 and the value of the price perception regression coefficient is 0,71. The regression coefficient is positive so that it can be said that the direction of the influence of the X and Y variables is positive. In this case the ability of the independent variable, namely price perception, has an influence of 77.5% while the remaining 22.5% is influenced by other factors not examined in this study.
The Influence of Perceived Ease of Use of Features on User Satisfaction of the KAI Access Application for Overseas Students in Semarang Dimas Wahyu Pratama; Eva Miftakhul Janah; Fitriana Zamrotul Ulya; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 3 (2024): July
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i7.250

Abstract

This research was made to see how the perceptions of overseas students as users of the KAI Access application regarding the ease of use of the KAI Access application features. This study aims to determine the effect of perceived ease of use of features on user satisfaction of the KAI Access application for overseas students in Semarang. The method in this research is a quantitative research method with descriptive analysis. The selected population is overseas students who use the KAI Access application in Semarang. The selected sampling technique is purposive sampling with a sample of 105. Data was collected using the google form to be distributed to overseas students in Semarang who used the KAI Access application. The data analysis technique uses multiple linearity tests with the help of SPSS software. The results of this study prove that perceived ease of use of features has a significant influence on user satisfaction of the KAI Access application for overseas students in Semarang.
The Effect of Brand Equity and Service Quality on Purchase Decisions on the Blibli.Com Online Shopping Platform Rahma Mustafida Husna; Nabilah Auradifa Aditya Putritami; Ana Nur Khasanah; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.251

Abstract

The purpose of this research is to find out the contribution and relevance of brand equity and service quality on the Blibli platform to the purchasing decisions of Blibli users. This research uses a quantitative approach. In this study, data was collected by distributing questionnaires. Data is assessed using a Likert scale with four alternative answers. Data analysis techniques used in this study include validity and reliability tests, hypothesis testing, partial tests, and simultaneous tests. With a calculated t value of 6.639 > 1.984 from t table and a p value of 0.001 <0.05, the multiple linear regression analysis test shows that brand equity has a significant influence on purchasing decisions. With a calculated t value of 6.011 > 1.984 from t table and a p value of 0.001 <0.05, service quality makes a significant contribution to purchasing decisions by 84.3%. The results of the Anova test show that brand equity and service quality variables contribute to purchasing decisions on the Blibli platform. This explains how important brand equity and service quality are for a company or product. Frequent evaluations, especially on factors such as brand equity and service quality, can help business development.
Co-Authors Abdul Malik Karim Amrullah Aden Paiq Muntaz Afif Abdul Aisyah Raihan Faradila Alifia Shafara Amalia Zulfa Ana Nur Khasanah Anita Nurmaida Putri Arini Fauzatannisa Arrum Amalia Arrum Amalia Atika Rahmah Aurra Amalia Dwiputri Ayi Romdon Ahmad Fauji Azizah Tri Utami Devanty Kamila Maulidiya Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dilla Maghdalena Dimas Wahyu Pratama Eko Setyo Nugroho Elsa Sabina Putri Latifah Erfiyanti Eva Miftakhul Janah Faiqotul Ilmiyah Fajar Kamil Pasya Falikhal Isrounnastiti Farah Aulia Octaviani Fatimah Azzahra Putri Bachtiar Febby Fariska Febriani Nur Islami Fitriana Zamrotul Ulya Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Haqimah Shafa Salsabilla Iis Kolama Sari Imeldylia Rahmah Indah Nihayatur Romadhoniah Irgi M. Aqil Daeng Masiga Irma Masfia Ismi Alvia Damayanti Ismi Nur Arifah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Maryam Farah Nur Fadhilah Milladyah Laila Sari Mita Widya Pratama Muchammad Fariz Muhda Zahroh Vania Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutiya Aziza Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya Ariyani Hasanah Nuriyyatiningrum Nanda Zakiyatul A Navika Apri Alifia Neno Sri Wahyuningsih Nia Natalia Nidzam Zahra Viandifa Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Fazlin Nurul Aiyuda Putri Asmara Dirgantari Rahma Mustafida Husna Raihan Al May Sany Raihan Al May Sany Rania Rivalda Reyza Banowati Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Hasna Kamilah Sawsan Arif Sya’bani Septiyani Dwi Anggreani Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wanda Ardika Yasinta Ayu Dewantari Yuni Zulfiana Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zulfa Dwi Muflikhah Zulfa Fahmi Zulfa Fahmy Zurika Estiyarika