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Journal : Experimental Student Experiences

The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers) Gaiska Meindieta Muharam; Dewi Sulistiya; Novita Sari; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.277

Abstract

The purpose of this study was to find out how much influence 1) Fear Missing Out (FoMO) has on Impulsive Buying Shopping at the TikTok Shop 2) Peer Conformity towards Impulsive Buying Shopping at the TikTok Shop 3) Fear of Missing Out and Peer Conformity towards Impulsive Buying Shop at the TikTok Shop. Sampling in this study used an accidental technique. The number of samples taken using the Google Form was 114 participants. Collecting data in this study using a statement scale questionnaire. The results of the (partial) T test show that Fear of Missing Out has an effect on Impulsive Buying as indicated by a significance value of 0.001 <0.05. Likewise, the results of Peer Conformity analysis show that Impulsive Buying has a significance value of 0.000 <0.05. There are also results of the F test study showing a significance value of 0.000 <0.05 which means Fear of Missing Out and Peer Conformity simultaneously affect Impulsive Buying in Shopping at the TikTok Shop. Therefore, research proves that FoMo and Peer Conformity are very influential on impulsive buying in Semarang City students, indicated by an influence value of 52%.
Co-Authors Abdul Malik Karim Amrullah Aden Paiq Muntaz Afif Abdul Aisyah Raihan Faradila Alifia Shafara Amalia Zulfa Ana Nur Khasanah Anita Nurmaida Putri Arini Fauzatannisa Arrum Amalia Arrum Amalia Atika Rahmah Aurra Amalia Dwiputri Ayi Romdon Ahmad Fauji Azizah Tri Utami Devanty Kamila Maulidiya Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dilla Maghdalena Dimas Wahyu Pratama Eko Setyo Nugroho Elsa Sabina Putri Latifah Erfiyanti Eva Miftakhul Janah Faiqotul Ilmiyah Fajar Kamil Pasya Falikhal Isrounnastiti Farah Aulia Octaviani Fatimah Azzahra Putri Bachtiar Febby Fariska Febriani Nur Islami Fitriana Zamrotul Ulya Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Haqimah Shafa Salsabilla Iis Kolama Sari Imeldylia Rahmah Indah Nihayatur Romadhoniah Irgi M. Aqil Daeng Masiga Irma Masfia Ismi Alvia Damayanti Ismi Nur Arifah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Maryam Farah Nur Fadhilah Milladyah Laila Sari Mita Widya Pratama Muchammad Fariz Muhda Zahroh Vania Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutiya Aziza Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya Ariyani Hasanah Nuriyyatiningrum Nanda Zakiyatul A Navika Apri Alifia Neno Sri Wahyuningsih Nia Natalia Nidzam Zahra Viandifa Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Fazlin Nurul Aiyuda Putri Asmara Dirgantari Rahma Mustafida Husna Raihan Al May Sany Raihan Al May Sany Rania Rivalda Reyza Banowati Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Hasna Kamilah Sawsan Arif Sya’bani Septiyani Dwi Anggreani Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wanda Ardika Yasinta Ayu Dewantari Yuni Zulfiana Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zulfa Dwi Muflikhah Zulfa Fahmi Zulfa Fahmy Zurika Estiyarika