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All Journal Psychopolytan (Jurnal Psikologi) PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang PREVENIRE: Journal of Multidisciplinary Science JIVA: Journal of Behaviour and Mental Health Student Scientific Creativity Journal Experimental Student Experiences Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Pendidikan Sosial dan Konseling Jurnal Mahasiswa Kreatif Student Research Journal Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Ilmu Psikologi dan Kesehatan
KHAIRANI ZIKRINAWATI
Department Of Psychology, Faculty Of Psychology And Health, Universitas Islam Negeri Walisongo Semarang, Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Student Research Journal

 1 
Keputusan Pembelian: Pengaruh Persepsi Kualitas Produk dan Kepercayaan Reyza Banowati; Lailati Nisrokha; Sawsan Arif Sya’bani; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.404

Abstract

This research aims to see whether or not there is an influence of product quality on consumer decisions in buying clothes on the Shopee App, to see how trust affects consumer decisions in buying clothes in the Shopee App, and to see the influence between product quality and trust in clothing purchasing decisions in the Shopee App. The sample used was 150 respondents with the purposive sampling method. The data obtained was obtained by filling out a questionnaire by the respondent. The results showed that simultaneous or partial 1) product quality had an influence on the purchase decision as evidenced by the value of t counted 7.717 > t table 1.976, 2) confidence affects the purchase decision with a value of t count 4.335 > t table 1.976, while the results of the test F showed F count 73.398 > F table 3.0 This means that product quality and trust simultaneously affect purchasing decisions through the Shopee App. Through the calculation of the determination coefficient, it is proven that R Square is 50% which is in the sufficient category, the conclusion obtained 3) product quality and trust simultaneously there is an influence 50% on the purchase decision through the Shopee Application while the remaining 50% is the influence of other variables that are not included in this study.
Persepsi Harga dan Electronic Word of Mouth: Apakah Berpengaruh Terhadap Keputusan Pembelian Barang Elektronik di Tokopedia? Devanty Kamila Maulidiya; Septiyani Dwi Anggreani; Yuni Zulfiana; Nidzam Zahra Viandifa; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.405

Abstract

Electronic goods are secondary needs for the community (Investor Daily in the Ministry of Industry of the Republic of Indonesia, 2019) which are easily found in the online marketplace. However, purchasing electronic goods online requires higher accuracy, especially the variety of electronic goods that continue to grow makes it increasingly difficult for consumers to evaluate the product to be purchased. So to facilitate the evaluation process, consumers often make purchases based on price as a determinant of product quality (Tobing & Sihombing, 2016). The purpose of this study is to determine the influence of price perception and electronic word of mouth on electronic goods purchasing decisions on Tokopedia. The sampling technique used in this study is to use probability sampling techniques, namely simple random sampling. The sample in this study was 85 respondents and the data collected were analyzed using multiple linear regression through SPSS. The results of this study show that price perception and electronic word of mouth have a significant effect with a probability of significance of (0.013 < 0.05) on the purchase decision of electronic goods on Tokopedia.
Harga dan Kenyamanan Pelayanan : Apakah Berpengaruh Terhadap Minat Beli Pengguna KAI Access? Laila Fitri Nur Zahrani; Yasinta Ayu Dewantari; Faiqotul Ilmiyah; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.406

Abstract

Purchase intention is an important factor for users in using the KAI Access transportation service because user buying interest will automatically appear when the user is sure and trusts and feels interested in the goods (services) being offered. The purpose of this study was to determine the effect of price and service convenience on the buying interest of KAI Access users. This study uses KAI Access users as a population, and KAI Access users who are domiciled in Semarang as a sample. This research is a quantitative research using a non-experimental research design. Purposive sampling is sampling according to what is desired as a sampling method in this study. The data collection technique by distributing price questionnaires and the questionnaire used is the service convenience scale consisting of 13 items and the buying interest scale consisting of 13 items. The scale is presented using a Likert scale in intervals of 1-5 and questionnaires in intervals of 0-1 with a sample of 107. In this study, multiple linear regression analysis was used for the data analysis technique. In addition, hypothesis testing uses hypothesis testing (t-test), feasibility test (f-test), validity, reliability and normality, using the SPSS software. This study resulted in a statement that the price hypothesis has no significant effect on the purchase intention of KAI Access users. Meanwhile, service convenience has been empirically proven to have a significant effect on the purchase intention of KAI Access users. An important finding in this study is that there is no effect of price on the buying interest of KAI Access users.
Co-Authors Abdul Malik Karim Amrullah Aden Paiq Muntaz Afif Abdul Aisyah Raihan Faradila Alifia Shafara Amalia Zulfa Ana Nur Khasanah Anita Nurmaida Putri Arini Fauzatannisa Arrum Amalia Arrum Amalia Atika Rahmah Aurra Amalia Dwiputri Ayi Romdon Ahmad Fauji Azizah Tri Utami Devanty Kamila Maulidiya Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dilla Maghdalena Dimas Wahyu Pratama Eko Setyo Nugroho Elsa Sabina Putri Latifah Erfiyanti Eva Miftakhul Janah Faiqotul Ilmiyah Fajar Kamil Pasya Falikhal Isrounnastiti Farah Aulia Octaviani Fatimah Azzahra Putri Bachtiar Febby Fariska Febriani Nur Islami Fitriana Zamrotul Ulya Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Haqimah Shafa Salsabilla Iis Kolama Sari Imeldylia Rahmah Indah Nihayatur Romadhoniah Irgi M. Aqil Daeng Masiga Irma Masfia Ismi Alvia Damayanti Ismi Nur Arifah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Maryam Farah Nur Fadhilah Milladyah Laila Sari Mita Widya Pratama Muchammad Fariz Muhda Zahroh Vania Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutiya Aziza Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya Ariyani Hasanah Nuriyyatiningrum Nanda Zakiyatul A Navika Apri Alifia Neno Sri Wahyuningsih Nia Natalia Nidzam Zahra Viandifa Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Fazlin Nurul Aiyuda Putri Asmara Dirgantari Rahma Mustafida Husna Raihan Al May Sany Raihan Al May Sany Rania Rivalda Reyza Banowati Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Hasna Kamilah Sawsan Arif Sya’bani Septiyani Dwi Anggreani Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wanda Ardika Yasinta Ayu Dewantari Yuni Zulfiana Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zulfa Dwi Muflikhah Zulfa Fahmi Zulfa Fahmy Zurika Estiyarika