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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ekonomi Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif Robust: Research of Business and Economics Studies CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Economics and Business (JECOMBI) Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Global Leadership Organizational Research in Management
Fitri Kumalasari
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Identitas Merek dan Kesadaran Merek Terhadap Kepercayaan Merek Pada Bank Muamalat Cabang Pembantu Kolaka Sri Rahayu Baharuddin; Fitri Kumalasari; Almansyah Rundu Wonua
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.339

Abstract

This study aims to determine: (1) the effect of brand identity on brand trust at Bank Muamalat Kolaka Sub-branch. (2) brand awareness of the brand trust at Bank Muamalat Kolaka Sub-branch. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The sample in this study was 100 customers of Bank Muamalat, Kolaka Branch. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between constructs of brand identity variables on brand trust in Bank Muamalat Kolaka Sub-branch. The second hypothesis, there is a positive and significant influence between the construct variable brand awareness on brand trust of Bank Muamalat Kolaka Sub-branch.
Analisis Kinerja Keuangan PT. Pembangunan Jaya Ancol Tbk. Pada Masa Pandemi Covid-19 Tahun 2020-2021 Musdalifa Musdalifa; Fitri Kumalasari; Agus Zul Bay
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.523

Abstract

This study aims to determine: The success rate of the financial performance of PT. Pembangunan Jaya Ancol Tbk., during the 2020-2021 Covid-19 Pandemic when viewed from an analysis of financial ratios. The analytical tool used is financial ratio analysis which includes liquidity ratios, solvency ratios, profitability ratios and activity ratios. This research is qualitative research with a descriptive approach using calculations on quantitative data in the form of year-end closing financial reports (secondary data) from 2020-2021. In general, the results of financial performance analysis using ratio analysis from the perspective of liquidity ratios show that during the Covid-19 pandemic, PT. Pembangunan Jaya Ancol Tbk., was able to fulfill its short-term obligations in a timely manner, viewed from a solvency perspective, showing that during the Covid-19 pandemic PT. Pembangunana Jaya Ancol Tbk. able to guarantee financing its debt obligations with a number of assets owned by the company's capabilities as described by capital (equity), viewed from a profitability perspective, shows that PT is inefficient and ineffective. Pembangunan Jaya Ancol Tbk., in utilizing and using company assets to generate profits during the Covid-19 pandemic, while viewed from an Activity perspective, shows that PT. Pembangunan Jaya Ancol Tbk., during the Covid-19 pandemic was effective in using and controlling its resources.
How Government and Digital Innovation Enhance MSMEs' Income A Study of Kolaka Regency Adinda Anggraini Ayustira; Fitri Kumalasari; Andry Stepahnie Titing
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of government support and digital innovation on the income of micro, small, and medium enterprises (MSMEs) in Kolaka Regency, Indonesia. Amidst the rapid evolution of the digital economy, MSMEs face both opportunities and challenges in adopting technology to enhance competitiveness and market access. Utilizing a quantitative research approach, data were collected through questionnaires distributed to 65 MSME actors selected via the Slovin formula. The research employed Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method for data analysis. The results indicate that both government roles—encompassing facilitation, mobilization, and regulation—and digital innovation—through design changes, technical innovation, and product development—positively and significantly affect MSME income levels. The study highlights that technological adoption improves business efficiency, market outreach, and revenue performance. However, constraints such as limited digital literacy and inadequate infrastructure remain. The findings emphasize the importance of collaborative efforts among governments, private sectors, and educational institutions to provide training, technology access, and policy support. This integrated approach is essential to accelerating digital transformation and fostering sustainable economic growth through empowered MSMEs.
Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Rumah Sakit Benyamin Guluh Kolaka Nadillah Nurahma; Fitri Kumalasari; Suwarto Suwarto
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2164

Abstract

The purpose of this study is to determine the analysis of the effect of service quality, costs and facilities on the satisfaction of outpatient patients Benyamin Guluh Kolaka This research is a survey research using a questionnaire as an instrument. The population in this research is all patients who have carried out outpatient treatment at Benjamin Guluh Kolaka Hospital in Kolaka Regency and taken as many as 75 responsiveness using purposive sampling techniques, namely the technique of determining certain criteria. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through Smart PLS software. The results of this study indicate that service quality has a positive and significant effect on patient satisfaction. This is evidenced by T-count or T-statistics which is 2.164 higher than the rule of thumb used which is 1.96 and the cost also has a positive and significant effect on patient satisfaction due to the value of T-count or T-Statistics which is 13.769 higher than the rules of thumb used is 1.96. While the facility has a negative and not significant effect on patient satisfaction because the value of t arithmetic or t statistical value is 1.089 lower than the rule of thumb used that is 1.96 then the service quality variable and the cost have a positive and significant effect on passient satisfaction of 97.1%.
Pengaruh Kapabilitas Dinamis Dan Kapabilitas Inovasi Terhadap Keunggulan Kompetitif: Studi Kasus UMKM Kabupaten Kolaka Zatia Zatia; Fitri Kumalasari; Almansyah Rundu Wonua
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2168

Abstract

This study aims to determine: (1) The effect of dynamic capabilities on competitive advantage case studi UMKM Kabupaten Kolaka. (2) The effect of innovation capability on competitive advantage case studi UMKM Kabupaten Kolaka.(3)the influence of dynamic capabilities on innovation capabilities as a mediating (intervening) variable in case studies UMKM Kabupaten Kolaka. this research is an explanatory research model with a Quantitative approach. Data collection in this study used literature study and questionnaire distribution. The population of this study were all UMKM of Kolaka Regency. While the sample of this study were 55 respondents using purposive sampling technique.. Testing research instruments employed validity and reliability tests by using SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) wich measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that there is a positive and significant influence between the dynamic capabilities variable on competitive advantage Behavior, this is indicated by the P-Value of 0.005. And the innovation capability variable also has a positive and significant effect on competitive advantage, this is indicated by the P-Value of 0.000. And the dynamic capabilities on innovation capability as mediating (intervene) variable also has a positive and significant effect
Co-Authors Adinda Anggraini Ayustira Agus Zul Bay Almansyah Rundu Wonua Andi Muttaqin Mufti Andry Stepahnie Titing Asta Hidayanti Gaprilla Gaprilla H. Suwarto Imbar Imbar Imbar Irasmia Irasmia Ismanto Ismanto Ismanto Kasmiah Mia Mardiana Mardiana Miftahur Rahman Hakim Muh Rikman Muh Yusuf Munadi Idris Musdalifa Musdalifa Nadillah Nurahma Niar Astaginy Sri Rahayu Baharuddin St Fitri Suwarto Suwarto Tina Tina Zatia Zatia Zumarna Yani