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All Journal Jurnal Ekonomi Modernisasi Syntax Literate: Jurnal Ilmiah Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) International Journal of Business and Applied Economics (IJBAE) IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat
Gendut Sukarno
Fakultas Ekonomi Universitas Pembangunan Nasional “Veteran” Surabaya
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Pembuatan Akun Instagram Bisnis Sebagai Media Pemasaran Produk UMKM Kelurahan Penjaringan Sari Farah Zain, Pravria; Sukarno, Gendut; Warmana, Oka
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2414

Abstract

Instagram merupakan aplikasi media sosial berbasis gambar yang memfasilitasi pengguna untuk berbagi foto atau video secara langsung di dalam aplikasi. Dengan mengadakan pendampingan pembuatan Instagram, UMKM Kampung Kue Kelurahan Penjaringan Sari diharapkan dapat menggunakan platform media sosial untuk mengimplementasikan pemasaran digital yang sekarang sedang berkembang. Pemasaran digital ini sebagai salah satu cara untuk mendapatkan lebih banyak perhatian masyarakat tentang produknya, sehingga pendapatan UMKM dapat meningkat. Proses pendampingan pembuatan Instagram ini dilakukan dalam tiga langkah yakni survei, pelatihan, dan praktek langsung yang dilakukan oleh pemilik usaha dengan didampingi oleh mahasiswa. Pendampingan yang terarah dapat menambah kesadaran pemilik UMKM mengenai manfaat pemakaian media sosial sebagai alat pemasaran. Hasilnya, UMKM dapat mengoptimalkan eksistensi produknya dan meningkatkan akses pasar melalui platform digital. Dari pendampingan ini, UMKM Kampung Kue Kelurahan Penjaringan Sari telah dapat mengunggah gambar produknya dengan gambar yang menarik dan keterangan yang relevan setelah mendapatkan bantuan dalam pembuatan akun media sosial Instagram dan sosialisasi. Setelah mendapatkan sosialisasi, kemampuan yang dimiliki pemilik usaha dalam penggunaan media sosial instagram sudah baik dalam pemasaran produknya. Dapat disimpulkan bahwa pendampingan dalam memanfaatkan media sosial sebagai strategi pemasaran sangat berguna bagi UMKM Kampung Kue. Tujuan pegabdian ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi pemasaran digital bagi UMKM dengan mendorong pemakaian media sosial sebagai sarana pemasaran.  
The Analysis of Servant Leadership and Individual Characteristics on Employee Performance through Knowledge Sharing at Badan Kesatuan Bangsa Dan Politik (Bakesbangpol) Kabupaten Sidoarjo Sukarno, Gendut; Akhfan, Evan Saka
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10088

Abstract

This aim of this study is to evaluate the impact of servant leadership and individual characteristics on employee performance at the Badan Kesatuan Bangsa dan Politik Kabupaten Sidoarjo, with knowledge sharing as a mediating variable. Data were collected through questionnaires from 31 employees using saturated sampling technique. The analysis was conducted using the Partial Least Square (PLS) method. The results show that servant leadership and individual characteristics contribute directly to employee performance. However, when mediated by knowledge sharing, the two variables did not show a significant contribution to performance. The findings provide insight into the relationship between the four variables in the context of these government agencies.
Motivation as Mediation for the Relationship between Situational Leadership Style, Organizational Culture, and Work Environment on Employee Performance at IZI Surabaya Branch Office Sukarno, Gendut; Rosmawati, Lisma
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10099

Abstract

This study looks at how organizational culture, work environment, and situational leadership style affect employee motivation at the IZI Surabaya Branch Office and performance. Partial Least Square (PLS) was utilized in the quantitative analysis of the data, which involved a saturated sample of 35 employees. The findings demonstrate that, in contrast to organizational culture, situational leadership style and work environment have a direct impact on employee performance. The study also discovered that there was no significant effect of the three variables' indirect effects on employee performance through motivation. These results highlight the significance of work environment and leadership elements in enhancing performance, but they also imply that motivation's function as a mediator may have less of an impact in this particular organizational setting.
Analysis of Marketing Strategy and Social Capital on the Performance of Batik MSMEs in Sidoarjo After-Covid-19 Pandemic Krismawan, Alfaldo; Fauzi, Akhmad; Sukarno, Gendut
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9490

Abstract

After-COVID-19 pandemic, MSMEs need to restructure strategies and overcome the impacts resulting from restrictions. Many of them experienced severe economic pressure due to mobility restrictions, decreased demand, and rapid changes in consumer behavior. The context of this research directs the researcher to focus on MSMEs engaged in the batik industry. The study will concentrate on marketing strategies and social capital as key factors influencing the performance of batik MSMEs. Adaptive and innovative marketing strategies, including the use of digital technology, become crucial in maintaining competitiveness. On the other hand, social capital, which encompasses networks, norms, and trust, can be valuable assets in facing challenges. This research will investigate how batik MSMEs implement marketing strategies and leverage social capital in dealing with the pandemic's impact. The population and sample in this study were the owners/leaders/managers of batik in Sidoarjo as many as 60 respondents. The analysis technique used in this research is SEM (structural equation model) - PLS (Partial Least Squares). The findings in this study indicate that marketing strategies have a positive effect on the performance of MSMEs, then social capital also has a positive effect on the performance of MSMEs, then marketing strategies affect innovation through performance and also social capital affects innovation through performance.
The Role of Job Satisfaction in Mediating the Influence of Work Pressure and Work Overload on Turnover Intention at PT. Administrasi Medika Indonesia Pebriasanty, Neny Dwi; Sukarno, Gendut; Anwar, Muhadjir
International Journal of Business and Applied Economics Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i4.9989

Abstract

This research contains a quantitative methods using Lazarus' Job Stress Theory and Abraham Maslow's Hierarchy of Needs Theory, focusing on the concept of job satisfaction to manage turnover intention within the company. The purpose of this research is to determine the effect of: (1) Work Pressure on Turnover Intention, (2) Work Overload on Turnover Intention, (3) Work Pressure on Turnover Intention through Job Satisfaction, (4) Work Overload on Turnover Intention through Job Satisfaction in PT. Medical Administration. The sample for this research is employees working at PT. Medical Administration.  This research requires up to 95 respondents from outsourced employees using a simple random sampling technique. Data collection was carried out using a questionnaire instrument distributed to respondents. The analysis was carried out using the Partial Least Square (PLS) method using the SmartPLS software. Research findings indicate that: (1) Work Pressure makes a positive contribution to increasing Turnover Intention, (2) Work Overload makes a positive contribution to increasing Turnover Intention, (3) Work Pressure contributes to Turnover Intention through Job Satisfaction, (4) Work Overload contributes to Turnover Intention through Job Satisfaction. This research concludes that work pressure and work overload contribute to turnover intention through job satisfaction. The continuous workload and job stress experienced by employees must be minimized through appropriate management mechanisms to reduce burnout conditions that can lead to the intention to leave the job.
Analysis of the Implementation of Kaizen Culture at PT. Digital Solusi Grup Putra, Novaldi Nur Rochman; Sukarno, Gendut; Pertiwi, Tri Kartika
International Journal of Business and Applied Economics Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i4.10488

Abstract

This study aims to examine the implementation of Kaizen culture in the company. The discussion is based on the phenomenon of Kaizen culture implementation originating from Japan, applied to a service sector company in Indonesia, namely PT Digital Solusi Grup. The objectives of this study are to determine (1) how the Kaizen culture is implemented in the company, and (2) whether the implementation of the system, concept, and Gemba Kaizen in the company undergoes adaptation. This research adopts a descriptive qualitative approach using ethnographic methods. Data collection techniques include in-depth interviews, documentation, observation, and triangulation. The components of data analysis in this study are (1) data reduction, (2) data presentation, and (3) drawing conclusions. The main discussion focuses on (1) the Kaizen culture in the company, and (2) the adaptation of Kaizen culture, which includes the concepts and Gemba Kaizen. Information for this study was gathered from three key informants representing top-level, middle-level, and first-level management at PT Digital Solusi Grup. The findings of this study indicate that, in general, the implementation of Kaizen culture undergoes an adaptation process. A lack of communication during the implementation process between functions and positions prevents the company's goals for implementing Kaizen culture from being articulated in accordance with the leadership's objectives.
Pengaruh Pembelajaran Online Berbasis e-Learning melalui Aplikasi Zenius terhadap Hasil Belajar Siswa SMA Mansur, Muhammad Yogi Zifari; Sukarno, Gendut
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.975

Abstract

Students can obtain lessons outside of school through educational startups such as Zenius, Quipper, and Ruangguru. Learning courses that were previously done conventionally (face-to-face or offline) can now be done online with applications like Zenius. This study aims to evaluate the effect of e-Learning learning methods on high school student learning outcomes. Data was collected through questionnaires and analyzed with a discrepancy evaluation model. Application success is measured by absolute criteria. Respondents in this study are high school students consisting of grades 7, 8, and 9, both directly and indirectly involved with the Zenius application. With 53.3% of students stating neutral towards the influence of the Zenius application, it can be concluded that the application does not have a significant impact on the learning outcomes of the respondents.
Analysis of Knowledge Management and Instructor Competence on Training Satisfaction with Industrial Relations as Moderation Variables at LP3I Sidoarjo Prasetyo, Achmad Yulian Dwi; Sukarno, Gendut
Formosa Journal of Science and Technology Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i10.11834

Abstract

The purpose of this study is to ascertain how knowledge management and instructor competency at LP3I Sidoarjo affect training satisfaction with industrial relations as a moderating variable. 94 respondents—representatives of the 2019 and 2020 Batch—who have completed a two-year professional education program were given questionnaires as part of a quantitative research project. SmartPLS was utilized for data processing, and disproportionate stratified random sampling was the sampling technique. The research's analysis's findings indicate that: 1) Knowledge management hasn't been able to directly raise training satisfaction. 2) Training satisfaction can be positively impacted by instructor competency. 3) Knowledge management and training satisfaction have not benefited from industrial relations. 4) Training satisfaction and instructor competency can both benefit from industrial relations.
Co-Authors Akhfan, Evan Saka Akhmad Fauzi Alweni, Alweni Anarta, Ahmad Dimar Anita Wulandari, Anita Arif, Amisha Novita Athallah Riva'i, Rafi Basuki, Afitya Sesio Putri Bowo Santoso Faqih, Alief Abdullah Farah Zain, Pravria Hanggara Putra, Dhika Haqiqi, Syafrizal Mar’ie Krismawan, Alfaldo Mansur, Muhammad Yogi Zifari May Riswati, Baiq Mentari Clara Dewanti, Mentari Clara Muhadjir Anwar Nurhidayati, Enjang Pebriasanty, Neny Dwi Prasetyo, Achmad Yulian Dwi Putra, Novaldi Nur Rochman Putri, Nonny Saskia Ramadhani Mutiara Rachminda, Revalya Ramadhan, Muhammad If-fan Dhafa Rosmawati, Lisma S. Pantja Djati Salsabilla, Hana Adistya Saptya Ningrum, Hikmah Setiyawan, Yusuf Priyoji Tri Kartika Pertiwi Utama, Satriya Pranata warmana, oka Widodo, Nur Laeli Zawawi Zawawi, Zawawi Zifari, Muhammad Yogi