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Hari Sukarno
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Journal of Business

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Infrastructure and Ecosystem Analysis of Creative Craft Industry Wulandari, Deasy; Sukarno, Hari; Fauziyyah, Salma; Khusna, Khanifatul; Muhsyi, Abdul
Journal of Business & Banking Vol 12 No 2 (2022): November 2022 - April 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i2.3300

Abstract

The creative industry contributes greatly to the Indonesian economy but the export contribution of Indonesia's creative industry is still weak. Therefore, it is necessary to study the analysis of the ecosystem and infrastructure of MSMEs. The purpose of this study is to analyze the competitive position of the craft cluster creative industry. This type of research is descriptive quantitative research with the simple consisting of the craft cluster SMEs. The sample was taken using multistage sampling method, which consisted of purposive sampling and convenience sampling. Analytical tool used is the BCG Matrix. Competitive position of creative industries can be identified from several aspects, including infrastructure and ecosystem aspects. Competitive position of the infrastructure aspect is known through market share on the horizontal axis of the BCG Matrix and competitive position of the ecosystem aspect is known through market growth on the vertical axis of the BCG Matrix. Based on analysis of the BCG Matrix, the craft cluster is in dog quadrant. Dog quadrant has low infrastructure and low ecosystem conditions. The right strategy to apply to craft clusters to get their products out of the dog quadrant is a defense strategy that includes downsizing, diversification or liquidation.
Co-Authors Abdul Muhsyi Agus Priyono Agus Priyono Ahmad Roziq Alif Mirzania Ana Mufida Azzam, Naufal Beny Firmansyah Choirin Nikmah Cintia, Alif Deasy Wulandari Diah Yulisetiarini Diniyya, Aulia Arifatu Elviera Mayarani Firmansyah, Yusril Fitriana, Nurul Isnaini Hadi Paramu Hairul Anwar Hairul Anwar, Hairul Hikmah Wardatatul Hasanah Hisamudin, Nur Imam Suroso Isti Fadah Ketut Indraningrat Khanifatul Khusna Maria Dewi Kartikasari Mas Dadang Enjat Munajat Masruroh, Nikmatul Mohammad Dimyati Mukhsin, Muhammad N. Ari Subagio N. Ari Subagio Neny Tri Indrianasari Novi Puspitasari Novi Puspitasari Novita, Dita Ayu Nugroho, Ratna Pratiwi Nurhayati Nurhayati Nursaidah Nurshadrina Kartika Sari Nurul Alviah Nurul Awwaliyah Pangastutik, Langgeng Sri Paramui, Hadi Pujiono, Dodik Slamet Putra, Mohamad Hengki Riaran Ro'isyatul Mu'amanah Safira, Firjin Salma Fauziyyah Salma Fauziyyah Santi Dwie Lestari Setiawan Hadi Siti Fatimah Siti Maria Wardayati Sri Wahyu Lelly Hana Setyanti Subagio, Ari Subagio, N Ari Susanti Prasetiyaningtiyas Tatang Ary Gumanti umi cholifah Utami, Mega Vivi Arsita Wulandari Yeremia von Savigny Yulianto Umar Rofi’i Yulihantini, Dinna Tri Yundari, Yundari Yusril Firmansyah