Articles
<![CDATA[ENHANCING CUSTOMER LOYALTY THROUGH ROLE NEUROMARKETING, AND SUSTAINABLE FOOD CONSUMPTION BEHAVIOR: A STUDY OF RESTAURANT PRODUCTS ]]>
<![CDATA[Nursaidah]]>;
<![CDATA[Hari Sukarno]]>;
<![CDATA[Nurul Awwaliyah]]>
<![CDATA[ Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Bengkulu ]]>
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DOI: 10.36085/jamekis.v8i2.7961
<![CDATA[The hotel industry growth, including restaurants, beside a positive impact on the economy, in other side it also has a negative impact on the environment. This research aims to examine the role of neuromarketing in mediating the influence of sustainable consumption behavior on consumer loyalty. This research classified as explanatory research. The population in the study were restaurant consumers at star hotels in Jember City. Sample determination was carried out by purposive sampling. Hypothesis test used Structural Equation Modeling (SEM) with the SmartPLS statistical software. The results show that sustainable consumption behavior has a positive and significant effect on neuromarketing. Sustainable consumption behavior has a positive and significant effect on consumer loyalty. And, neuromarketing has a positive and significant effect on consumer loyalty]]>
<![CDATA[Review of the Mediating Role of Satisfaction on the Influence of Service Quality, Brand Image, and Trust on the Loyalty of BPJS Employment Participants in Situbondo ]]>
<![CDATA[Vivi Arsita Wulandari]]>;
<![CDATA[Deasy Wulandari]]>;
<![CDATA[Hari Sukarno]]>
<![CDATA[ Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/harmonymanagement.v2i2.228
<![CDATA[This study aims to analyze the effect of service quality , brand image , and trust on the loyalty of BPJS Ketenagakerjaan participants in the Non-Wage Recipient (BPU) segment at the Situbondo Branch, with satisfaction as a mediating variable. The research method uses a quantitative approach with purposive sampling techniques and data collection through questionnaires distributed to 110 respondents who have been active participants for more than six months. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results of the study indicate that service quality and trust have a significant effect on satisfaction, while brand image does not have a significant effect. Meanwhile, trust and satisfaction have a significant effect on loyalty, while service quality and brand image do not. Satisfaction is also proven to mediate the effect of trust on loyalty, but does not significantly mediate other variables. This finding implies that increasing participant trust and satisfaction is the main key in building BPU participant loyalty at BPJS Ketenagakerjaan Situbondo.]]>
<![CDATA[PENGUATAN KAPASITAS KELOMPOK MASYARAKAT AL-FATIHAH FARM DESA JELBUK MELALUI PELATIHAN MANAJEMEN USAHA PASCA PANEN ]]>
<![CDATA[Khusna, Khanifatul]]>;
<![CDATA[Priyono, Agus]]>;
<![CDATA[Fauziyyah, Salma]]>;
<![CDATA[Mirzania, Alif]]>;
<![CDATA[Muhsyi, Abdul]]>;
<![CDATA[Subagio, N Ari]]>;
<![CDATA[Sukarno, Hari]]>;
<![CDATA[Puspitasari, Novi]]>
<![CDATA[ Tepak Sirih : Jurnal Pengabdian Masyarakat Madani Vol. 4 No. 1 (2025): Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani ]]>
Publisher : <![CDATA[LPPM Universitas Pasir Pengaraian ]]>
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DOI: 10.30606/jpmm.v4i1.3350
<![CDATA[Petani merupakan pelaku utama untuk mewujudkan ketahan pagan baik didalam rumah tangga maupun masyarakat secara luas. Namun regenerasi petani semakin tahun megalami penurunan, dikarenakan profesi petani dianggap tidak bisa menjamin hidup yang sejahtera. Kelompok masyarakat petani menjadi wadah bagi petani-petani didesa untuk menyampaikan inspirasi mereka. POKMAS Al Fatihah Farm merupakan salah satu POKMAS di Desa Jelbuk yang mencoba untuk mengkoordinir hasil pertanian para petani untuk dijual dengan harga yang lebih mahal. Akan tetapi, POKMAS ini mengalami permasalahan.yaitu POKMAS Al Fatihah Farm belum memiliki manajemen usaha tani yang baik; Berdasarkan permasalahan tersebut tim pengusul memberikan solusi berupa Pelatihan manajemen usaha tani mulai dari proses tanam sampai pada pasca panen. Pelaksanaan pengabdian ini menggunakan metode ABCD (Asset Based Community Development) yang merupakan sebuah metode untuk meningkatkan kemajuan para individu dengan berlandaskan aset lokal yang terdapat dalam suatu wilayah.Hasil kegiatan pengabdian ini adalah peningkatan pengetahuan anggota POKMAS dan petani Desa Jelbuk dalam memanajemen hasil pertanian.]]>
<![CDATA[Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry ]]>
<![CDATA[Khusna, Khanifatul]]>;
<![CDATA[Hari Sukarno]]>;
<![CDATA[Salma Fauziyyah]]>
<![CDATA[ Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June ]]>
Publisher : <![CDATA[Goodwood Publishing ]]>
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DOI: 10.35912/ahrmr.v5i2.2965
<![CDATA[Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry. Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables. Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market. Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context. Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors. Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.]]>
<![CDATA[Analisis Implikasi Pembiayaan Syariah pada Pedagang Kecil di Pasar Tanjung Jember ]]>
<![CDATA[Choirin Nikmah]]>;
<![CDATA[Hari Sukarno]]>;
<![CDATA[Ana Mufida]]>
<![CDATA[ e-Journal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2014) ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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DOI: 10.19184/ejeba.v1i1.558
<![CDATA[This research is a descriptive study aims to describe the implications of Islamic finance is the financing type of Mudharaba and Musharaka financing types based on the financial performance of Merchants. Measurement of financial performance views of assets, sales turnover and profits earned or owned by Merchants in the vulnerable period of 4 weeks . Sampling techniques such as random sampling with a total of 26 samples of Merchants . The analytical method used is the method of graphs and tables . The results of this study illustrate that small traders who have got the type of Islamic finance in the form of Mudharaba and Musharaka financing of BMT Bina Tanjung average to increase assets , sales turnover and profit well . This can be seen from the table and graph growth that Merchants who got the manifold mudharaba and Musharaka financing has increased assets , sales turnover and profits from the first week to the fourth week .]]>
<![CDATA[Respon dan Pemahaman Tukang Becak terhadap Pelatihan Bahasa Inggris yang Dilaksanakan Pemkab Banyuwangi dalam Menunjang Keberhasilan Wisata ]]>
<![CDATA[Siti Fatimah]]>;
<![CDATA[Hari Sukarno]]>;
<![CDATA[Mohamad Dimyati]]>
<![CDATA[ e-Journal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 1 (2017): e-JEBA Volume 4 Nomor 1 Tahun 2017 ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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DOI: 10.19184/ejeba.v4i1.4574
<![CDATA[Research purposes is to understand the response and understanding of artisan rickshaw about training English carried out thedistrict government Banyuwangi in supporting the success of tourist. Types of research used in this study is the qualitativeresearch. Analyctal methods data in this study includes four seps that data collection, data reduction, data presentation, andconclusion.The conclusion of this research is 1) response artisan rickshaw to the training English language is the artisanrickshaw benefit many of training English especially the following the training to increase income and benfits not only to nowbut also for the future.there is also told his son who take the training and benefits will be felt by his son is, in this case artisanrickshaw that told his son who take training assume that will reduce income when taking part training this is because only seethe short term.2) understanding of artisan rickshaw to the training English language is the artisan rickshaw to introduce thetourist attractions that is in Banyuwangi to the foreign tourists, understand the tourists foreign what kind, interact andcommunicate with foreign tourists, familiar with foreign cultures such as what, attract foreign tourists visiting in the cityBanyuwangi, artisan rickshaw been able to understand the meaning of greeting the tourists, and become builders rickshawtourism awareness. Income derived from the tourist is very different from the local people. So that the ability of artisanrickshaw in communicate using the English language will affect the comfort of foreign tourists visiting to the city Banyuwangi.]]>
<![CDATA[Pengaruh Green Marketing dan Pengetahuan Terhadap keputusan Pembelian dengan Mediasi minat Membeli konsumen Sariayu Martha Tilaar di Kota Jember ]]>
<![CDATA[Muhammad Dimyati]]>;
<![CDATA[Maria Dewi Kartikasari]]>;
<![CDATA[Hari Sukarno]]>
<![CDATA[ e-Journal Ekonomi Bisnis dan Akuntansi Vol. 5 No. 2 (2018): e-JEBA Volume 5 Nomor 2 Tahun 2018 ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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DOI: 10.19184/ejeba.v5i2.8680
<![CDATA[Research aims to examine whether green marketing and knowledge influence on purchasing decision. Besides, it also aimed to analyze consumer buying interest mediation on green marketing effect and knowledge on purchasing decision of Sariayu Martha Tilaar in Jember City. Approach research used in this research is research quantitative, with a population of consumers Sariayu Martha Tilaar in Jember City. Sampling techniques used in this research was accidental sampling, with as many samples 104 people.The method of analysis the data used in this research was SEM (Structural Equation Model) analysis with confirmatory approach. Based on the research done can be concluded that variable green marketing and knowledge variables had significant influence on buying interest and purchasing decision, and buying interest had significant effect on the purchasing decision. Keyword: Green marketing, knowledge, buying interest, purchasing decision]]>
<![CDATA[Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry ]]>
<![CDATA[Khusna, Khanifatul]]>;
<![CDATA[Hari Sukarno]]>;
<![CDATA[Salma Fauziyyah]]>
<![CDATA[ Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June ]]>
Publisher : <![CDATA[Goodwood Publishing ]]>
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DOI: 10.35912/ahrmr.v5i2.2965
<![CDATA[Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry. Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables. Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market. Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context. Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors. Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.]]>
<![CDATA[Pelatihan Manajemen Keuangan Sebagai Upaya Penguatan Kelompok Masyarakat Al-Fatihah Farm di Desa Jelbuk, Kabupaten Jember ]]>
<![CDATA[Sukarno, Hari]]>;
<![CDATA[Cintia, Alif]]>;
<![CDATA[Safira, Firjin]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe ]]>
Publisher : <![CDATA[Lembaga Dongan Dosen ]]>
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DOI: 10.55338/jpkmn.v5i4.4853
<![CDATA[Petani adalah individu atau kelompok yang terlibat dalam produksi pertanian untuk memenuhi kebutuhan pasar atau konsumsi lokal. Petani berperan penting dalam proses produksi hingga distribusi hasil panen, namun sering mengalami kendala dalam pengelolaan keuangan. POKMAS Al-Fatihah Farm di Desa Jelbuk, Kabupaten Jember, berupaya mengkoordinasikan hasil pertanian agar dapat dijual dengan harga lebih tinggi. Akan tetapi, mereka menghadapi tantangan karena kurangnya pengetahuan dalam manajemen keuangan. Untuk itu, tim pengusul memberikan pelatihan pengelolaan keuangan yang mencakup pengenalan akun dalam akuntansi, pencatatan, hingga analisis hasil. Tujuan yaitu agar kelompok masyarakat mampu mengelola keuangan hasil panen dengan efektif dan efisien untuk meningkatkan kesejahteraan anggota kelompok. Metode yang digunakan adalah ABCD (Asset Based Community Development), yang memanfaatkan aset seperti pengetahuan dan pengalaman yang dimiliki anggota masyarakat untuk meningkatkan kemampuan dalam mengelola keuangan. Hasil dari kegiatan pengabdian ini adalah peningkatan pengetahuan dan keterampilan anggota POKMAS Al-Fatihah Farm serta petani Desa Jelbuk dalam manajemen keuangan hasil pertanian. Setelah mengikuti pelatihan para peserta mampu menyusun rencana keuangan sederhana, melakukan pencatatan pemasukan dan pengeluaran serta mengetahui prinsip-prinsip sederhana manajemen keuangan.]]>
<![CDATA[PENGARUH PROMOSI FLASH SALE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA KONSUMEN SCARLETT DI JEMBER ]]>
<![CDATA[Wulandari, Deasy]]>;
<![CDATA[Utami, Mega]]>;
<![CDATA[Sukarno, Hari]]>;
<![CDATA[Subagio, N. Ari]]>;
<![CDATA[Indraningrat, Ketut]]>
<![CDATA[ VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies ]]>
Publisher : <![CDATA[Study Program of Management Faculty of Economics and Business University of Jember ]]>
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DOI: 10.19184/value.v4i1.49224
<![CDATA[This research was conducted on consumers who had bought Scarlett in Jember. The aim is to determine the influence of consumers who wish to buy and decide to buy which is influenced by the flash sale promotions and brand ambassadors used by Scarlett. Data collection The method used was a questionnaire with a purposive sampling technique of 190 respondents from Jember who had purchased Scarlett at least once and were aged 20 years and over. Hypothesis test using path analysis with the help of SPSS 25. The results of this study state that: 1) Partial flash sale promotions have a significant influence on buying interest. 2) Brand ambassadors partially have a significant influence on purchasing interest. 3) Partial purchasing interest has a significant influence on purchasing decisions. 4) Partial flash sale promotions have a significant influence on purchasing decisions. Tourist experiences have a positive and significant effect on intention to visit again. 5) Brand ambassadors partially have a significant influence on purchasing decisions. 6) Flash sale promotions partially have a significant effect on purchasing decisions through purchase interest. 7) Brand ambassadors partially have a significant influence on purchasing decisions through purchase interest.]]>
