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Hari Sukarno
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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THE INFLUENCE OF SERVICE QUALITY, WORD OF MOUTH, AND BRAND IMAGE ON LOYALTY WITH IBRAHIMY SITUBONDO UNIVERSITY STUDENT SATISFACTION MEDIATION Syafi'i, Moch.; Yulisetiarini, Diah; Sukarno, Hari
LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Vol. 18 No. 1 (2024): JUNI
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/lisanalhal.v18i1.113-125

Abstract

This research aims to determine the influence of quality of service, Word of Mouth, and brand image on student loyalty by mediating student satisfaction at Ibrahimy Situbondo University. This study utilizes a research methodology. This study's population consists of active Ibrahimy University students. The method used in this study is Stratified Random Sampling. This study's sample size was 10 × 17 = 170 respondents. The data analysis method used path analysis with the SmartPLS 4 application. Research results show that (1) Service Quality to satisfaction shows a significant positive impact; (2) Word Of Mouth to Satisfaction shows significant positive effects; (3) Brand Image to satisfaction shows significant adverse effects; (4) Quality Service to Loyalty shows significant positives; (5) Word Of Mouth for loyalty shows a substantial positive effect; (6) Image of Brand to loyalty shows a considerable positive impact; (7) Satisfacy to Lojality shows an essential positive impact; (8) Quality of Services to Loiality through Satisface shows a meaningful positive effect; and (9) Word Of Mouth to Lioity through satisfaction indicates a significant negative impact.
Blockchain Technology-based Used in Carnival Creative Industry: An Empowerment Tool for Carnival Industry Players on the Internet of Value Era Muhsyi, Abdul; Sukarno, Hari; Subagio, N. Ari; Khusna, Khanifatul; Priyono, Agus
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1499

Abstract

The creative economy in Indonesia is increasingly boosting the national economy, as evidenced by the success of events like the Jember Fashion Carnaval (JFC) and Banyuwangi Ethno Carnival (BEC), but industry players still need to utilize blockchain technology in the Internet of Value era to create economic value. Annually held in Jember, East Java, the Jember Fashion Carnival showcases extravagant costumes and parade performances, while the BEC, an ethnic carnival in Banyuwangi, celebrates the cultural diversity of the region through traditional dances and costumes. The purpose of this research is to identify readiness for implementing blockchain technology, identify the strengths of EFAS in the blockchain technology-based carnival creative industry, explore the uniqueness of blockchain technology-based carnival innovative products, and formulate a blockchain technology-oriented strategic plan in the carnival creative industry. This research is exploratory in nature, utilizing analytical methods such as TRA and TAM. The research results indicate that blockchain technology can serve as a valuable alternative tool in the era of the internet, particularly for the carnival industry, which includes events such as BEC and JFC. The community's lack of understanding of blockchain technology and NFTs poses the biggest threat. The carnival industry requires risk mitigation and education to ensure successful implementation. We can carry out this effort by providing assistance to carnival industry players, enabling them to enhance their competitiveness and seize potential external opportunities. The research shows that JFC and BEC are not yet fully ready to adopt blockchain in organizing Carnival events, but there is a strong intention and positive attitude towards implementing blockchain. The successful implementation of blockchain requires technical assistance and the building of human resource capacity.
Measuring the Poverty of Productive Zakat Mustahik using the CIBEST Model Yusril Firmansyah; Hari Sukarno; Masruroh, Nikmatul
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v8i2.8194

Abstract

Abstract The productive Zakat is expected to contribute to alleviating poverty. The productive zakat model is a sustainable charity model and is not consumptive, so it can be expected to contribute to poverty alleviation. So, this research has some purposes thethe first is to explore the formula about the problem of productive zakat management carried out by BAZNAS; secondly, to analyze the impact of productive zakat on poverty alleviaton; and thirdly, to measure the poverty of mustahik productive zakat using the CIBEST model. The problem is solved using a mixed-method approach, namely qualitative with case study type and quantitative methods with descriptive statistics type. In this study, using qualitative research methods were used first, then continued using quantitative. This research took place in Probolinggo. Regency. The results of this study, first, the management of productive zakat by BAZNAS Probolinggo Regency uses the GAG ​​principle and uses the POAC management system. Second, productive zakat management has not had an impact on material poverty alleviation. Third, the poverty position of mustahik productive zakat using the CIBEST model, which is in quadrant II, it means that Mustahik has spiritual wealth and is materially poor.   Zakat produktif diharapkan bisa berkontribusi dalam mengentaskan kemiskinan. Model zakat produktif merupakan model charity yang berkelanjutan dan tidak bersifat konsumtif, sehingga bisa diharapkan bisa memberikan kontribusi pada pengentasan kemiskinan. Sehingga penelitian ini memiliki tujuan pertama mengeksplorasi tentang masalah pengelolaan zakat produktif yang dilaksanakan oleh BAZNAS, kedua, menganalisis dampak zakat produktif dalam pengentasan kemiskinan, ketiga mengukur kemiskinan mustahik zakat produktif dengan menggunakan model CIBEST. Masalah tersebut diselesaikan menggunakan pendekatan mix method, yaitu metode kualitatif dengan jenis studi kasus dan kuantitatif dengan jenis statistik deskriptif. Dalam penelitian ini menggunakan metode penelitian kualitatif terlebih dahulu, kemudian dilanjutkan menggunakan kuantitatif. Penelitian ini mengambil objek di Kabupaten Probolinggo. Hasil penelitian ini, pertama pengelolaan zakat produktif oleh BAZNAS Kabupaten Probolinggo menggunakan prinsip GAG dan menggunakan sistem manajemen POAC, kedua pengelolaan zakat produktif belum memiliki dampak bagi pengentasan kemiskinan secara materiil, ketiga posisi kemiskinan mustahik zakat produktif dengan model CIBEST, yaitu pada kuadran II artinya  mustahik memiliki kekayaan secara spiritual dan miskin secara material.  
The Financial Management Training as an Effort to Strengthen the Al-Fatihah Farm Community Group in Jelbuk Village, Jember Regency.: Case study in Jelbuk Village, Jember Regency Hari Sukarno; Alif Cintia; Firjin Safira
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Farmers are individuals or groups involved in agricultural production to meet market or local consumption needs. They play a crucial role in the production process up to the distribution of harvested products, but often face challenges in financial management. The Al-Fatihah Farm Community-Based Organization (CBO) in Jelbuk Village, Jember Regency, has been striving to coordinate agricultural products to achieve higher selling prices. However, they face challenges due to a lack of knowledge in financial management. To address this, the proposing team provides financial management training covering accounting, record-keeping, and result analysis. The objective is to empower community groups to effectively and efficiently manage their harvest finances, thereby improving the welfare of group members. The method employed is ABCD (Asset-Based Community Development), which leverages assets such as knowledge and experience possessed by community members to enhance their financial management capabilities. The outcome of this community service activity is an increase in knowledge and skills among members of the Al-Fatihah Farm CBO and farmers in Jelbuk Village in the financial management of agricultural products.
CAPACITY BUILDING CIVITAS AKADEMIKA INSTITUT AGAMA ISLAM SYARIFUDDIN LUMAJANG MELALUI PENGUASAAN METODE PENELITIAN KUANTITATIF Hari Sukarno; Imam Suroso; Alif Mirzania; Khanifatul Khusna; Abdul Muhsyi
Jurnal Abdimas Indonesia Vol. 2 No. 2 (2022): April-Juni 2022
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v2i2.235

Abstract

Pengetahuan tentang ekonomi Islam dan bagaimana prinsip yang diajarkan dalam ekonomi Islam sangat penting untuk dipahami dan diterapkan dalam kehidupan sehari-hari terutama bagi kaum muslim. Terutama bagi kaum muslim, karena prinsip prinsip dalam ekonomi Islam itu bersumber langsung dari Al Qur’an dan hadist yang tentunya menjadi landasan utama bagi kaum muslim dalam menjalani kehidupan. Salah satu cara untuk memahami pengetahun dan prinsip-prinsip yang berlaku dalam ekonomi Islam adalah melalui penelitian-penelitian yang dilakukan oleh para civitas akademika, baik dosen maupun mahasiswa. Sebagai bagian dari perguruan tinggi di Indonesia, IAIS Lumajang juga turut mengembangkan ilmu terbaru khususnya pada bidang ekonomi islam melalui kegiatan penelitian. Namun penelitian yang dilakukan oleh civitas akademika IAIS Lumajang didominasi oleh penelitian kualitatif. Oleh karenanya kegiatan pengabdian ini dilakukan untuk mengembangkan variasi metode dan alat analisis data penelitian berupa penelitian kuantitatif. Kegiatan pengabdian ini dilakukan di IAIS Lumajang dengan menggunakan metode Pendidikan dan pendampingan. Para civitas akademika IAIS Lumajang dalam pelaksanaan penyuluhan mengikuti dan mendengarkan materi dengan baik. Secara umum kegiatan penyuluhan dan sosialisasi ini berjalan lancar dan mendapat dukungan dari pihak pengelola sehingga kegiatan ini berhasil dilaksanakan dengan baik.
The Influence of E-Servqual, E-Wom, and E-Trust on Customer Loyalty Through the E-Customer Satisfaction Application of the Darussalam Islamic Boarding School Students, Blokagung Banyuwangi Nurul Alviah; Diah Yulisetiarini; Hari Sukarno
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.44

Abstract

Digital transformation in educational services is an important need to improve efficiency and user satisfaction, especially in Islamic boarding schools. One of these innovations is the SISANTRI application used at the Darussalam Blokagung Islamic Boarding School, Banyuwangi, to facilitate the management of information and transactions for guardians of students. However, the effectiveness of this application still faces challenges, such as stagnation in feature development and negative reviews from users.This study aims to analyze the influence of E-Servqual, E-WOM, and E-Trust on E-Customer Satisfaction. Then, analyze the influence of E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction on customer loyalty. And analyze the role of E-Customer Satisfaction as a mediator of the influence of E-Servqual, E-WOM, and E-Trust on customer loyalty.The research method used is exploratory research and a quantitative approach with data collected through questionnaires distributed to 364 guardians of students selected using the Proportional Stratified Random Sampling technique. The research instrument uses a Likert scale to measure research variables. Then, the collected data is analyzed through several stages, namely determining the value of the variables, testing the research instrument (validity and reliability tests), path analysis using the Partial Least Square (PLS) method, hypothesis testing, and path calculations.The results of the study showed that E-Servqual, E-WOM, and E-Trust significantly influenced E-Customer Satisfaction. In addition, E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction significantly influenced customer loyalty. Then, customer satisfaction was not able to be a mediating variable between E-Servqual, E-WOM, E-Trust, and customer loyalty, but still contributed to loyalty directly.It can be concluded that improving E-Servqual, E-WOM, and E-Trust is very important to strengthen E-Customer Satisfaction and Customer Loyalty, although E-Customer Satisfaction does not mediate the relationship. Further development should be focused on improving these three main factors that affect customer loyalty.
ENHANCING CUSTOMER LOYALTY THROUGH ROLE NEUROMARKETING, AND SUSTAINABLE FOOD CONSUMPTION BEHAVIOR: A STUDY OF RESTAURANT PRODUCTS Nursaidah; Hari Sukarno; Nurul Awwaliyah
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7961

Abstract

The hotel industry growth, including restaurants, beside a positive impact on the economy, in other side it also has a negative impact on the environment. This research aims to examine the role of neuromarketing in mediating the influence of sustainable consumption behavior on consumer loyalty. This research classified as explanatory research. The population in the study were restaurant consumers at star hotels in Jember City. Sample determination was carried out by purposive sampling. Hypothesis test used Structural Equation Modeling (SEM) with the SmartPLS statistical software. The results show that sustainable consumption behavior has a positive and significant effect on neuromarketing. Sustainable consumption behavior has a positive and significant effect on consumer loyalty. And, neuromarketing has a positive and significant effect on consumer loyalty
Review of the Mediating Role of Satisfaction on the Influence of Service Quality, Brand Image, and Trust on the Loyalty of BPJS Employment Participants in Situbondo Vivi Arsita Wulandari; Deasy Wulandari; Hari Sukarno
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.228

Abstract

This study aims to analyze the effect of service quality , brand image , and trust on the loyalty of BPJS Ketenagakerjaan participants in the Non-Wage Recipient (BPU) segment at the Situbondo Branch, with satisfaction as a mediating variable. The research method uses a quantitative approach with purposive sampling techniques and data collection through questionnaires distributed to 110 respondents who have been active participants for more than six months. Data analysis was carried out using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results of the study indicate that service quality and trust have a significant effect on satisfaction, while brand image does not have a significant effect. Meanwhile, trust and satisfaction have a significant effect on loyalty, while service quality and brand image do not. Satisfaction is also proven to mediate the effect of trust on loyalty, but does not significantly mediate other variables. This finding implies that increasing participant trust and satisfaction is the main key in building BPU participant loyalty at BPJS Ketenagakerjaan Situbondo.
PENGUATAN KAPASITAS KELOMPOK MASYARAKAT AL-FATIHAH FARM DESA JELBUK MELALUI PELATIHAN MANAJEMEN USAHA PASCA PANEN Khusna, Khanifatul; Priyono, Agus; Fauziyyah, Salma; Mirzania, Alif; Muhsyi, Abdul; Subagio, N Ari; Sukarno, Hari; Puspitasari, Novi
Tepak Sirih : Jurnal Pengabdian Masyarakat Madani Vol. 4 No. 1 (2025): Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Publisher : LPPM Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/jpmm.v4i1.3350

Abstract

Petani merupakan pelaku utama untuk mewujudkan ketahan pagan baik didalam rumah tangga maupun masyarakat secara luas. Namun regenerasi petani semakin tahun megalami penurunan, dikarenakan profesi petani dianggap tidak bisa menjamin hidup yang sejahtera. Kelompok masyarakat petani menjadi wadah bagi petani-petani didesa untuk menyampaikan inspirasi mereka. POKMAS Al Fatihah Farm merupakan salah satu POKMAS di Desa Jelbuk yang mencoba untuk mengkoordinir hasil pertanian para petani untuk dijual dengan harga yang lebih mahal. Akan tetapi, POKMAS ini mengalami permasalahan.yaitu POKMAS Al Fatihah Farm belum memiliki manajemen usaha tani yang baik; Berdasarkan permasalahan tersebut tim pengusul memberikan solusi berupa Pelatihan manajemen usaha tani mulai dari proses tanam sampai pada pasca panen. Pelaksanaan pengabdian ini menggunakan metode ABCD (Asset Based Community Development) yang merupakan sebuah metode untuk meningkatkan kemajuan para individu dengan berlandaskan aset lokal yang terdapat dalam suatu wilayah.Hasil kegiatan pengabdian ini adalah peningkatan pengetahuan anggota POKMAS dan petani Desa Jelbuk dalam memanajemen hasil pertanian.
Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry Khusna, Khanifatul; Hari Sukarno; Salma Fauziyyah
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2965

Abstract

Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry. Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables. Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market. Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context. Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors. Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.
Co-Authors Abdul Muhsyi Agus Priyono Agus Priyono Agus Priyono Ahmad Roziq Alif Cintia Alif Mirzania Ana Mufida Azzam, Naufal Choirin Nikmah Deasy Wulandari Diah Yulisetiarini Diah Yulisetiarini Diniyya, Aulia Arifatu Elviera Mayarani Firjin Safira Fitriana, Nurul Isnaini Hadi Paramu Hairul Anwar Hairul Anwar, Hairul Hikmah Wardatatul Hasanah Hisamudin, Nur Imam Suroso Isti Fadah Khanifatul Khusna Maria Dewi Kartikasari Masruroh, Nikmatul Mohammad Dimyati Mukhsin, Muhammad N. Ari Subagio N. Ari Subagio Neny Tri Indrianasari Nikmatul Masruroh Novi Puspitasari Novi Puspitasari Novita, Dita Ayu Nugroho, Ratna Pratiwi Nurhayati Nurhayati Nursaidah Nurshadrina Kartika Sari Nurul Alviah Nurul Awwaliyah Pangastutik, Langgeng Sri Paramui, Hadi Pujiono, Dodik Slamet Putra, Mohamad Hengki Riaran Salma Fauziyyah Salma Fauziyyah Santi Dwie Lestari Siti Fatimah Siti Maria Wardayati Sri Wahyu Lelly Hana Setyanti Subagio, Ari Subagio, N Ari Susanti Prasetiyaningtiyas Syafi'i, Moch. Tatang Ary Gumanti Umi Cholifah Vivi Arsita Wulandari Yeremia von Savigny Yulianto Umar Rofi’i Yulihantini, Dinna Tri Yundari, Yundari Yusril Firmansyah Yusril Firmansyah