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Strategi Pengembangan Ekonomi Kreatif Perdesaan Berbasis Potensi Lokal untuk Meningkatkan Pendapatan di Kawasan Pasar Terapung Lok Baintan Majidah, Hikmah; Rahmini, Noor; Sopiana, Yunita
Ecoplan Vol 8 No 1 (2025)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v8i1.1103

Abstract

Poverty in rural areas is still one of the main challenges that hinders the improvement of people's welfare, especially in the Lok Baintan Floating Market area. Despite the abundant potential of local natural resources and culture, the lack of innovation and effective use of technology and marketing has led to limitations in developing the creative economy. Therefore, this research was conducted to formulate a creative economy development strategy based on local potential to increase community income in the region. This study used a descriptive qualitative approach. In particular, it explored case studies in three main villages: Lok Baintan Village, Sungai Tandipah Village, and Paku Alam Village. To achieve the objectives, data was obtained through in-depth interviews with village officials and business actors. In addition to that, field observations and documentation studies related to local economic policies and potential were also employed to enrich the data reliability. The data were then analyzed using the SWOT analysis to identify strengths, weaknesses, opportunities, and threats that affect the development of the creative economy in the Floating Market area. The results showed that despite potential advantages such as low start-up capital and abundant human resources, the main obstacles were related to the lack of innovation, marketing technology, and infrastructure support. Therefore, the proposed strategy includes increasing the capacity of business actors through innovation training, optimizing the use of digital media, and strengthening the role of Village-Owned Enterprises (BUMDes) in managing the creative economy. Thus, implementing this strategy is expected to increase community income and encourage sustainable creative economic growth in the Lok Baintan Floating Market area.
Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings Abdul Samad Arief; Seprianti Eka Putri; Amat Suroso; Abdul Wahab Syakhrani; Noor Rahmini
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 6 No. 2 (2021): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v6i2.1378

Abstract

The success of marketing all business products is closely related to how to overcome marketing obstacles. One is the use of digital tools. In other words, there are many challenges that digital marketing tools can identify and solve. For this reason, the researchers have studied data from many international publication journals that discuss the study of marketing agricultural products in various contexts. Furthermore, the researchers examine by involving a data analysis system, rigorous evaluation of the data, and extracting the digests relevant to the formulation of this study's questions. Based on the discussion of the study data, the researchers believe that our findings are valid and reliable. The researchers succeeded in identifying the challenges of marketing agricultural products in developing countries, including the crisis of human resources operating digitally, so that they are often wrong in marketing applications, are reluctant to innovate, and lack professional marketing ideas. Hopefully, the results of this digital marketing study will be helpful for many further studies. Keywords: Digital Marketing, Agricultural Products, Management Challenges
PROSEDUR PEMUNGUTAN PBJT JASA PERHOTELAN TERHADAP PAJAK DAERAH DI BADAN PENGELOLAAN PAJAK DAN RETRIBUSI DAERAH KOTA BANJARBARU Anne Agneta Tampi; Sadikin, Ali; Rahmini, Noor
JRUP: JURNAL REFERENSI DAN ULASAN PERPAJAKAN Vol. 6 No. 1 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jrup.v6i1.111

Abstract

This study examines the procedures for collecting Certain Goods and Services Tax (PBJT) on Hotel Services in Banjarbaru City and identifies the obstacles faced by the Regional Tax and Retribution Management Agency (BPPRD). A descriptive qualitative method was used, collecting data through field observations, structured interviews with BPPRD officials and taxpayers, and documentation. The results indicate that although the procedures for data collection, registration, updating, payment, reporting, auditing, and collection are in accordance with regulations, their effectiveness is hampered by outdated data, fluctuations in taxpayer compliance, and limited human resources and technology. Recommendations include strengthening the integrated information system, human resource training, and a taxpayer compliance incentive program.