Article Per Year (5 Year)
p-Index From 2021 - 2026
3.627
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Pariwisata Pesona Jurnal Manajemen Pelayanan Hotel Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Applied and Industrial Sciences (ESA) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis
Sumadi, I Gede
Politeknik Pariwisata Bali
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengaruh Personal Selling dan Sales Promotion terhadap Keputusan Pembelian Jasa Event Organizer di Bepro Communication Kusumaningrum, Prabawati Nugroho; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i2.1645

Abstract

Bali Island as a tourism destination continues to grow every year, especially in the MICE and event industry. The intense competition in this industry has forced event organizers to carry out various promotional strategies. This research aims to analyze the effect of personal selling and sales promotion in an effort to increase sales volume for event organizer services. This research uses a quantitative descriptive approach. Data was collected through a questionnaire instrument which was distributed to 80 project managers from each company that used services in holding events from 2018 to 2022. Data were processed using SPSS version 26 and analyzed using multiple linear regression, classical assumption regression test, individual parameter significance test (t test), simultaneous significance test (F test) and the coefficient of determination R². Based on the results of data analysis it is known that personal selling and sales promotion have a positive and significant effect on purchasing decisions for event organizer services either partially or simultaneously. Simultaneously it is 70.5%, while the remaining 29.5% is influenced by other factors not examined. Partially, personal selling has a positive and significant effect of 23.4% on purchasing decisions, while sales promotion has a positive and significant effect of 28.2% on purchasing decisions.
Pelatihan Penyusunan Proposal Event Bagi Masyarakat Desa Panji, Buleleng Wirata, I Nengah; Widaharthana , I Putu Esa; Suprastayasa, I Gusti Ngurah Agung; arjaya, ketut; Citrawati, Luh Putu; Ariasri, Nyoman Reni; Paramita , Ratri; Kusumarini, Indah; Sumadi, I Gede; Swandewi, Ni Kadek; Baskara, I Made Lingga
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1248

Abstract

Panji tourist village, Sukasada District, Buleleng has very unique and interesting natural and cultural tourism potential to be developed. Its development requires guidance, especially tourism awareness groups and local communities, on how to maximize this potential so that it can attract tourists and improve the welfare of local communities. Looking at the conditions and analysis of the needs of the local community, training in the form of knowledge and skills is needed in the field of developing the potential of the Panji tourist village through festival events. This activity was carried out through community service in stages by the Convention and Event Management Study Program, Bali Tourism Polytechnic with the aim of providing training in preparing event proposals for the Panji Buleleng Tourism Village community. Using a combination of theoretical lectures and hands-on practice, the training successfully produced five event proposals, including the "Panji Arts and Culture Festival 2024," designed as the village's flagship event. Evaluations showed that 85% of participants experienced an improvement in their understanding of proposal development, and 92% expressed satisfaction with the materials provided. Participants enthusiastically presented their creative ideas, which are expected to inspire the community to continue developing the village's potential through festival activities, attracting tourists, and enhancing the well-being of the residents of Panji Tourism Village.
The Influence of MICE Activities on Room Occupancy Rates at Hotel Xyz Sabina, Elvira; Widaharthana, I Putu Esa; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11282

Abstract

Hotel Xyz Bali is one of the hotels that facilitates MICE activities. Hotel Xyz in 2017 – 2024 is in fluctuating conditions every year. An increase in the number of MICE events does not necessarily increase the room occupancy rate and vice versa. This research aims to analyze the influence of MICE activities on room occupancy rates at Hotel Xyz. This research was divided into 2 periods, namely before and after the pandemic and did not use data during the pandemic because it could affect the data results. Data collection methods include documentation studies and interviews, using simple linear regression analysis, multiple regression analysis, coefficient of determination test, t test and f test. Based on the analysis results, it can be identified that MICE activities do not have a positive effect on room occupancy rates with a contribution of 1.4% before the pandemic. This result is inversely proportional to after the pandemic where it was discovered that MICE activities had a positive influence on room occupancy rates and had a contribution of 23.1%.
The Influence of Promotion and Wedding Package Prices on Sales Volume at Happy Bali Wedding Wahyuni, Ni Made Melia Prashanti; Citrawati, Luh Putu; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11283

Abstract

This study aims to find out and analyse the influence of promotions and wedding package prices on sales volume at Happy Bali Wedding. The data analysis technique used was quantitative descriptive through a statistical approach using a questionnaire and analysed by multiple linear regression, classical assumption test, individual parameter significance test (t-test), simultaneous significance test (F test) and determination coefficient R2. The number of samples taken was 74 respondents. The results of the research and discussion, the tcount value for X1 (5.667) > ttable (1.996) and the significance level of 0.000 < 0.05 and the tcount value for X2 (8.242) > ttable (1.996) and the significance level of 0.000 < 0.05, which means that partially the promotion variable (X1) and the wedding package price variable (X2) have a positive effect and significant to sales volume (Y). Based on the results of the F Test, it was shown that the F value calculated > F table (810.247 > 3.15) which means promotion (X1) and wedding package price (X2) simultaneously against sales volume (Y). From these results, it is known that promotions and wedding package prices are obtained the result of the influence of independent variables (X1 and X2) on the dependent variable (Y) that can be explained by the regression equation is 95.8%, while the remaining 4.2% is influenced by other factors that are not studied.
Implementation of Event Risk Management in Minimizing Human Error at PT Indovision Prima Film Lisa, Natasia Poetri; Widaharthana, I Putu Esa; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11284

Abstract

This study aims to explore the implementation of event risk management in minimizing human error during event documentation activities by PT Indovision Prima Film. The research methods used include in-depth interviews, documentation studies, and observations, followed by qualitative analysis of the collected data using risk dimension theory, ISO 31000:2018 risk management process, and human error classification. The results indicate that PT Indovision Prima Film has successfully implemented a risk management process to effectively minimize human error in event documentation, continuously adhering to the ISO 31000:2018 risk management process. The company is prepared to take further actions to strengthen its event risk management strategies, such as updating SOPs and implementing fair and educational sanctions to reduce the frequency and impact of human errors in event documentation activities, thereby minimizing potential losses. 
Peran Reservasi Dalam Meningkatkan Penjualan Kamar Di Tijili Seminyak Hotel Selamet, I Wayan Agus; Sumadi, I Gede
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 4 No 2 (2021): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v4i2.84

Abstract

Bagian Reservasi merupakan seksi yang bertanggung jawab terhadap permintaan pemesanan kamar dari para calon tamu. Interaksinya dengan tamu secara efektif sangat berperan terhadap peningkatan pendapatan kamar hotel. Berdasarkan asumsi tersebut maka penulisan ini di selesaikan untuk memahami bagaimana pelayanan reservasi untuk dapat meningkatkan pendapatan kamar. Adapun asumsi tersebut di periksa dengan menghadirkan dua rumusan masalah yang pertama yaitu bagaimanakah peranan bagian reservasi dalam meningkatkan pendapatan kamar di Tijili Seminyak Hotel dan yang kedua yaitu kendala apakah yang dihadapi oleh bagian reservasi dalam melakukan proses reservasi di Tijili Seminyak Hotel. Teori dalam penelitian ini membahas tentang hotel, bagian reservasi, kualitas pelayanan, pendapatan kamar, dan keterampilan berkomunikasi. Adapun metode yang digunakan dalam penelitian ini yaitu deskriptif kualitatif dan kuantitatif, dan dalam pengambilan data menggunakan observasi, wawancara, studi pustaka dan dokumentasi. Hasil penelitian menunjukan keterampilan yang dimiliki oleh bagian reservasi berperan untuk meningkatkan pendapatan.
Persepsi Pengunjung Event Soundrenaline The Spirit Of All Time Terhadap Kualitas Pelayanan CV. Cipta Kreatif Komunika Karang, I Kadek Budiartanayasa; Wirata, I Nengah; Sumadi, I Gede
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 5 No 2 (2022): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v5i2.111

Abstract

Bali merupakan salah satu daerah tujuan wisata MICE dan Event di Indonesia. Pengguna jasa event yang menjadikan Bali sebagai tempat kegiatan event, membuat pelaku usaha event organizer harus mampu memberikan kualitas pelayanan yang terbaik kepada konsumen agar perusahaan dapat bersaing. CV. Cipta Kreatif Komunika menyediakan jasa pelayanan event organizer dan production. Salah satu event yang dilaksanakan oleh CV. Cipta Kreatif Komunika adalah event musik Soundrenaline dengan tema The Spirit Of All Time. Penelitian ini bertujuan untuk mengetahui persepsi pengunjung event Soundrenaline The Spirit Of All Time terhadap kualitas pelayanan yang diberikan CV. Cipta Kreatif Komunika, dengan menggunakan metode lima dimensi kualitas pelayanan (bukti fisik, kehandalan, daya tanggap, jaminan, kepedulian) dan skala likert. Penelitian ini dilakukan untuk melihat tingkat persepsi pengunjung event. Data yang digunakan adalah kuesioner yang diuji validitas dan reliabilitasnya untuk 156 responden. Hasil yang diperoleh dari analisis data memberikan hasil penilaian pada bukti fisik dengan nilai (baik), pada kehandalan (cukup baik), daya tanggap (cukup baik), jaminan (baik), kepedulian (cukup baik). Kesimpulan dari kualitas pelayanan yang diberikan CV. Cipta Kreatif Komunika pada event Soundrenaline The Spirit Of All Time yang mengacu pada lima dimensi kualitas pelayanan memberikan penilaian baik, yang berarti dalam pelaksanaannya sudah baik berdasarkan persepsi pengunjung event.
Strategi Pemasaran Corporate Event Dalam Membangun Customer Relation di PT. Visicita Imaji Semesta Piero, Grandtino; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2327

Abstract

The event organizer industry continues to grow along with the increasing demand from companies to build long term relationships with clients through corporate event, PT. Visicita Imaji Semesta is an experienced event service provider that has handled numerous national scale projects. However, the company has faced a decline in repeat orders, affecting its business performance, therefore an appropriate marketing strategy is needed to strengthen customer relations. This study aims to analyze the corporate event marketing strategy implemented by PT. Visicita Imaji Semesta in building customer relationships, the research uses a descriptive qualitative method with data collected through intereviews, observation, and documentation. SWOT analysis is used to identify the internal and external factors, strengths, weaknesses, opportunities, and threats that influence that company’s marketing strategies. The finding indicate that the company applies SO strategies by integtrating creativity and open communication with digitas trends such as hybrid events, ST strategies are implemented by maintaining intensive communication and providing value added services to clients. WO strategies internal limitations through technology, while WT strategies focus on strengthening SOP, staff training, and quality control systems, there four strategies have proven effective in fostering client satisfaction, loyalty, and trust, forming the foundation of sustainable long term relationships.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Avinci Wedding Planner Yogyakarta Shifa, Laula Linatus; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2345

Abstract

Avinci Wedding Planner is a well-known wedding service provider in Yogyakarta City that has a variety of wedding packages. This study aims to analyze the influence of service quality on consumer satisfaction at Avinci Wedding Planner Yogyakarta. This study uses a quantitative method approach with a population of 194 consumers and a sample of 66 respondents determined using the Slovin Technique. Data collection using questionnaires, interviews, and documentation studies. The testing of the research instrument used validity test and reliability test with SPSS version 26. The data analysis techniques used were normality test, heterokedasticity test, simple linear regression analysis, f test, t test, and determination coefficient. The results showed that the quality of service had a positive and significant influence on consumer satisfaction with a t- calculated value greater than the t-table (9.065 > 1.99714) and a significance level of 0.000 < 0.05. The determination coefficient showed that service quality contributed 56.2% to consumer satisfaction, with 43.8% influenced by other variables. The reliability dimension and the assurance dimension received the highest score (4.39), while the responsiveness dimension with an average score of (4.34) scored the lowest. These findings help Avinci Wedding Planner to optimize the improvement of service aspects that have a significant effect on customer satisfaction.
Eksplorasi Peran dan Tantangan Visual Jockey Pada Merdeka Fest 2024 Linggih, I Kadek Dwi Krisna Anugrah; Sumadi, I Gede Sumadi; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2376

Abstract

The Indonesian music festival industry has rapidly grown, encouraging the use of visual elements to enhance audience experience. Visual Jockeys (VJs) play an important role in creating an atmosphere that supports musical performances. This study aims to explore the VJs' contribution to audience experience and identify challenges faced in music festivals. This research adopts a descriptive qualitative approach, collecting data through observation, semi-structured interviews with the Founder, Creative Director, and VJ of Tjiwa Creative, and festival documentation. Data were analyzed through data reduction, data presentation, and conclusion drawing based on the Five Aspects of Event Experience (Getz & Page, 2016). The results show that VJs contribute to creating immersive multisensory experiences, strengthening audience engagement, and building event identity. Challenges include real- time visual synchronization, production coordination, and the use of cutting-edge visual technology. The findings highlight the importance of strategic visual planning in the success of music festivals.
Co-Authors Agung Suryawan Wiranatha Aleksandra, I Gusti Agung Ayu Mia Anna Maulidia Arjaya, Ketut Asmarani, I.G.A. Ratih Baskara, I Made Lingga Citrawati, Luh Putu Fransiska Fila Hidayana Gautama, I Made Lingga I Gusti Ayu Ratih Asmarani I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Karang, I Kadek Budiartanayasa Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Leily Suci Rahmatin Linggih, I Kadek Dwi Krisna Anugrah Lisa, Natasia Poetri Ni Kadek Swandewi Ni Kadek Swandewi Ni Made Melia Prashanti Wahyuni Ni Wayan Purnami Rusadi Ni Wayan Purnami Rusadi Nina Indra Kristiana Paramita , Ratri Piero, Grandtino Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Sabina, Elvira Selamet, I Wayan Agus Shifa, Laula Linatus Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta Wirata, I Nengah Wulandari, Pande Putu