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The Discourse of Satire in Indonesia Political Cartoons At â€œPoliklitik.comâ€ Sulistyowati, Lilis; Hidayat, Didin Nuruddin; Alek, Alek; Nugraha, Dadan
English Education Journal Vol 10 No 4 (2020): December 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eej.v10i4.38092

A specific cartoon is commonly used to lead public opinion to a particular phenomenon. It is created to realize or to ask people opinions or thought on political issues. This study analyzed the satire of political cartoons selected in the themes of â€œ Rancangan Undang-Undang Kitab Undang-Undang Hukum Pidana â€ (RUU KUHP) or The Draft of the Book of Criminal Law relating three articles on human right, livestock, and land in Indonesia in September 2019. This study identified the satirical messages delivered by cartoonists based on the verbal and visual as text analysis, discourse practices analysis on the netizensâ€™ comments in cartoon column, and sociocultural analysis becoming the backdrop of these political cartoons. This study employed a descriptive qualitative method using a framework by Fairclough (2000). The findings showed that these political cartoons were used to satire the government and the House of Representatives to reject several drafts considered detrimental to society. This research is expected to be a useful input for the community to understand that cartoons can be used to convey social criticism. Also, people will realize that political cartoons are not only just fun for the humour, but also understand the message expressed by cartoonists in their work. For related media, cartoons can be used to convey social criticism by promoting its benefits for all levels of society.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP CUSTOMER TRUST DAN CUSTOMER LOYALTY PADA BANK BRI CABANG PEKANBARU IMAM MUNANDAR. Harry Febriyan; Zulkarnain Zulkarnain; Lilis Sulistyowati
Jurnal Ekonomi Vol 22, No 4 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This study aimed to analyze the influence of Customer Relationship Management (CRM) to the Customer Trust and Customer Loyalty at Bank BRI Branch pekanbaru Imam Munandar. Quantitative research was conducted on a population of customer deposits with a total sample of 150 customers, Savings, deposits and current accounts using proportional stratified random sampling method. Data collection techniques used in this study is a survey and observation using data analysis techniques Path Analysis with SPSS. The results showed that all dimensions of CRM: People, Process, and Technology in partial significant effect on Customer Trust. Customer Trust has a significant influence on Customer Loyalty. While the overall CRM significant effect on Customer Loyalty.

ANALISIS PENGARUH KREATIVITAS IKLAN, DAYA TARIK IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND ATTITUDE PADA PRODUK HANDPHONE ANDROID DI KOTA PEKANBARU Marhadi '; Lilis Sulistyowati; Aida Nursanti
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This study aims to determine the influence of advertising creativity analysis,advertising appeal and credibility of endorser toward brand attitude on AndroidHandphone products in Pekanbaru. Inside The study consisted of a dependentvariable that brand attitude (Y), and three independent variables consisting ofadvertising creativity (X1), advertising appeal (X2), and Credibility of endorser(X3). Population of this study is the city of Pekanbaru with a sample of 300respondents aged 15-30 years with a criteria had watched ads AndroidHandphone. This study use a sampling technique that is purposive sampling andanalysis of research data using qualitative methods, quantitative and multipleregression equations with the help of SPSS (Statistic Services For Product andSolution.From these results obtained is advertising creativity, advertising appeal andcredibility of endorser on brand attitude of Androind Handphone product getsignificant effect in Pekanbaru city. This method of calculation models indicatethat advertising creativity, attractiveness and Credibility of endorser is able tomeet the forty-nine percents has influence on brand attitude and fifty-one percetsremaining are influenced by other factors.Keywords:Brand Attitude, Creativity inappeal,Credibility of Endorser.

MANAJEMEN HIBAH DAN BANSOS (Studi Kasus tentang Manajemen Hibah Pada Bagian Administrasi Kesejahteraan Rakyat Kabupaten Ponorogo) Lilis Sulistyowati
JI@P Vol 9 No 1 (2020): JI@P
Publisher : Master of Public Administration, Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jp.v9i1.3566

Tujuan dari penelitian ini adalah untuk Menganalisis Manajemen Bantuan Sosial di Bagian Administrasi Kesejahteraan Sosial Kabupaten Ponorogo. Pengelolaan Hibah Bantuan Sosial Pada bagian Administrasi Kesejahteraan Rakyat Kabupaten Ponorogo menggunakan teori George R Terry yang terdiri dari 1) Perencanaan, 2) Pengorganisasian, 3) Implementasi dan 4) Pengawasan. Teknik analisis data menggunakan model analisis interaktif (Miles dan Huberman). Hasil penelitian menyimpulkan bahwa: 1) Perencanaan harus diperoleh dalam mencapai tujuan meningkatkan kesejahteraan masyarakat. itu berarti bahwa sebagai pelaksana tugas saya, saya menyiapkan semua kebutuhan, memperbesar segala sesuatu yang menjadi pengeluaran, dan merumuskan bentuk-bentuk kegiatan konsultasi dana hibah.2) Mengatur penganggaran dana hibah yang dilakukan oleh pemerintah mengikuti pengaturan kesejahteraan rakyat

Pengaruh Keluarga dan Kelompok Referensi Terhadap Keputusan Konsumen Membeli Kosmetika Khusus Pria (Studi Kasus Merek Vaseline Men di Pekanbaru) Nely Novita; Lilis Sulistyowati; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to determine the effects of Family and Group References that consist of Friend Group, Work Group, Purchasing Group, Consumer-Action Group, and Web Group on Purchase Decision of Vaseline Men Cosmetics in Pekanbaru. The samples of this study were taken from Vaseline Men users, which were teenagers and grown men in Pekanbaru. The samples were chosen only Vaseline Men Consumers that buying it by themshelves (not gifting or presents), and consumers that at least 17 years old above to fill the questionnaires. The data analysis used were multiple linear regression analysis with the help of SPSS ver. 20. The results of the test showed that not all of the variables had a significant effect on Purchase Decision of Buying the Vaseline Men Cosmetics in Pekanbaru. Only Purchasing Group and Consumers-Action Group had a significant effect on Purchase Decision of Buying the Vaseline Men in Pekanbaru.Keywords: Family, Friends Group, Works Group, Purchasing Group, Consumers-Action Group, Web Group, Purchase Decision of Buying of Vaseline

DAMPAK BRAND EQUITY PADA KEPUTUSAN PEMBELIAN MELALUI BRAND PREFERENCE KONSUMEN PADA PRODUK TELEVISI MEREK SONY DI KOTA PEKANBARU Soracca Devi Prajnagaja; Lilis Sulistyowati; Sri Restuti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the effect of brand equity on the purchase decisions of consumers through brand preference Sony brand televisions in the city of Pekanbaru. This study used 112 samples. The analytical method used is descriptive analysis method is a way to test variables, regression test, and final test path analysis or path analysis. From the results of the testing that has been done, brand equity directly affect Consumer Buying Decision on Sony Television Products in Pekanbaru "is acceptable because the value of the regression is positive and t count> t table. Influential Brand Equity Against Indirect Consumer Purchase Decision Through Brand Preference on Sony Television Products in Pekanbaru "received as a result of the indirect effect of variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through more Brand Preference greater than the value of the direct influence of the variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through Brand Preference. So when variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) increased, it will cause an increase in the variable purchase decision and also the variable Brand Preference.Keywords: Brand Equity, Brand Preference, Purchase Decision

ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU Hermawan '; Lilis Sulistyowati; Jushermi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe

ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU Hermawan '; Lilis Sulistyowati; Jushermi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe

The Influence of Lifestyle Against Purchase Decision of ICONinety9 Products In Pekanbaru (Case Study on ICONinety9 Shop In Mall SKA and CIPUTRA) Mismay Debora; Lilis Sulistyowati; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted on ICONinety9 Shop In Mall SKA and CIPUTRA in order to analyze the influence of lifestyle variable by consist of activity, interest and opinion on the purchasing decision of ICONinety9 Products In Pekanbaru. Intake number of samples was done by using a formula approach Hair by respondents as many as 102 people and using purposive sampling and proportionate stratified sampling techniques. The analytical method used is descriptive method, the data analysis carried out simultaneously and partial (multiple linear regression analysis with SPSS version 18.0). From the results of simultaneous testing (test F) known that Fhitung (28,955) > Ftabel (2,697). It means that all independent variables studied, namely activity, interest and opinion has a significant effect on the dependent variable is the purchase decision. Partial regression test (test t) showed that the opinion variable is the variable that most influence the purchase decisions of ICONinety9 Products when compared with variable activity and interest. The magnitude of the effect caused by the three independent variables on the dependent variable was (0,454) this means that the variable activity, interest and opinion jointly influence the purchase decision variable percentage of 45,4%. While 54,6% is influenced by other variables that are not addressed in this research. It can be concluded that the variable activity, interest and opinion simultaneously and partially positive and significant impact on the purchasing decisions of ICONinety9 Products In Pekanbaru.Keywords: Activity, Interest, Opinion and Purchase Decision

Analisis perbandingan sikap konsumen terhadap Toyota Avanza dan Daihatsu Xenia di Pekanbaru Sri Ayu Wulandari; Lilis Sulistyowati; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aim to to analyse do there is difference of consumer attitude factor in buying brand car of Toyota AVANZA and of Daihatsu XENIA influenced by product, brand, promotion and price.Study sampling accidental the uses This of technique selected 100 samples. Methods data qualitative of method a is study this in used Analysis of analysis, data quantitative of analysis test different of analysis and.From result of examination which have been, There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to product variable. And known that product of Toyota compared to nicer Avanza of Daihatsu Xenia. There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to brand variable. From is the result known that Toyota Avanza more have brand to compared to Daihatsu Xenia. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to price variable. From is the result known that price of Daihatsu Xenia more reached to be to be compared to Toyota Avanza. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to promotion variable. From is the result known that promotion of Daihatsu Xenia more is effective compared to Toyota Avanza.Keywords: product, brand, price, attitudes consumer and promotion.

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