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All Journal CEMARA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agribisnis Journal of Agri Socio Economics and Business Jurnal Ilmiah Agribios Food Scientia: Journal of Food Science and Technology Jurnal Manajemen Agribisnis dan Agroindustri OrchidAgri Innovative: Journal Of Social Science Research JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat Journal of Business Management Jurnal Akademik Pengabdian Masyarakat Bina Bangsa International Journal of Business and Management
Mutmainah, Dini Nafisatul
Program Studi Manajemen Agroindustri, Jurusan Manajemen Agribisnis, Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Bina Bangsa International Journal of Business and Management

 1 
PROSPECTS AND POTENTIAL FOR THE ESTABLISHMENT OF AGROMART AT THE JEMBER STATE POLYTECHNIC PSDKU SIDOARJO Wulandari, Sekar Ayu; Slamet, Ahmad Haris Hasanuddin; Brillyantina, Septine; Mutmainah, Dini Nafisatul; Dhandy, Rahmat
Bina Bangsa International Journal of Business and Management Vol. 5 No. 1 (2025): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v5i1.115

Abstract

Agromart is an effort to utilize local potential in Sidoarjo Regency as a form of Teaching Factory (TEFA) at the Jember State Polytechnic PSDKU Sidoarjo. Agromart is also a means of learning for students through activities in business processes, ranging from product planning, operational management, and marketing to financial management. This research aims to plan the development of the Agromart business at the Jember State Polytechnic PSDKU Sidoarjo. This study employs a quantitative descriptive approach, utilizing primary and secondary data sources. The analysis methods used in this study include the Business Model Canvas (BMC) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. The study results show that Agromart business has product type and quality advantages. The products offered are quality items that emphasize the local wisdom of Sidoarjo Regency. The SWOT analysis results show that Agromart business is in quadrant one. This quadrant indicates that the business is in a position of strong internal strength and has excellent external opportunities. So, a suitable strategy is to use strength to take advantage of opportunities.
Co-Authors Ade Galuh Rakhmadevi Agustia Dwi Pamujiati Ahmad Haris Hasanuddin Slamet Ali Djamhuri Amelia Dwi Nugrahaini Asmunir Damayanti, Risma Dani Setiawan Dian Kumaila Dewi Dian Kumaila Dewi Fanecia Apriani Fatinia, Lilis Ayu Firnanda, Aprinda Dewi Yudian Humaidi, Taufiq Rahman Inaya Rahmasari Jafri Kasyful Hujbi Julia Agustina Kaila Tirta Tri Meifa Kirana Kusumaningrum Maharani, Sasi Kirana Dipo Nadhirotul Diniyah Nasrudin, Ahmad Nasri Nopi Ariyola Nurwahyuningsih Nurwahyuningsih Putu Tessa Fadhila R. Sapto Hendri Boedi Soesatyo Rafly Rizqullah Rafly Rizqullah Rahma Dita Widya Astuti Rahmat Dhandy Rahmawati, Elis Risma Damayanti Sekar Ayu Wulandari Septine Brillyantina Siska Elvani Solihah, Mar’atus Syahnaz, Cindiah Yani Subaktilah