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All Journal Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Elektrika Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal ICT : Information Communication & Technology INTERACTION: Jurnal Pendidikan Bahasa Abdimasku : Jurnal Pengabdian Masyarakat JGGAG (Journal of Games, Game Art, and Gamification) INTERACTION: Jurnal Pendidikan Bahasa
Harisa, Ardiawan Bagus
Universitas Dian Nuswantoro
Arts Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Board Game Cafe Analysed: Analysis on Sales and Games at Dhadhu Cafe Prabawaseputra, Rafael Agusto; Harisa, Ardiawan Bagus; Gamayanto, Indra
Journal of Games, Game Art, and Gamification Vol. 10 No. 2 (2025)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jggag.v10i2.13261

Abstract

This study aims to enhance understanding of the factors influencing sales and game favoured by players at Dhadhu Cafe, a themed board game cafe. Key factors such as operational hours, promotional activities, game preferences, and menus are analysed using data visualization and multiple linear regression to inform strategic decision-making for the business. Despite their classification nature, decision trees and random forests are also applied in mining sales data, with random forest mitigating decision tree overfitting. Findings aligned between multiple linear regression and data visualization, revealing increasing sales on post-COVID-19. Sales peak on Saturdays, with the most effective sales hours observed from 3 to 8 p.m. (mode = 6 p.m.) daily. Promotions significantly impact sales, while other events have minimal effects. Drinks such as tea, yakult lychee, and matcha are dominating the sales as well as French fries. Light and party games, which typically last 15-45 minutes and accommodate 2-4, 2-6, and 2-12 players, are preferred for teaching players. These games often feature abstract and light themes, including mechanics such as dexterity, abstraction, tactics, and dice rolling.
Co-Authors Abas Setiawan Abas Setiawan Astuti, Yani Parti Augusta Steven Benedict Budi, Setyo Filmada Ocky Saputra Hanny Haryanto Herowati, Wise Indra Gamayanto Indra Gamayanto Jeremyas Cornelis Abigail Wihardjono Liya Umaroh Liya Umaroh, Liya Muhammad Naufal MUKAROMAH MUKAROMAH Nugroho, Setiawan Prabawaseputra, Rafael Agusto Sasono Wibowo Sendi Novianto Zaenal Arifin Zami, Farrikh Al