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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Cendekia : Jurnal Pendidikan Matematika YUME : Journal of Management Jurnal Bisnis, Manajemen, dan Ekonomi Koordinat : Jurnal Pembelajaran Matematika dan Sains Jurnal Manajemen Jurnal Manajemen Innovative: Journal Of Social Science Research Al-Aqlu : Jurnal Matematika, Teknik dan Sains EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran
Yuda Satria Nugraha
Program Studi Manajemen Universitas Andi Djemma Palopo
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen

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Analisis SWOT dalam Merancang Strategi Pemasaran pada UKM Kue Bagea di Kota Palopo Yuda Satria Nugraha; Nurjannah, Nurjannah; Febrianti, Eka; Susanti, Anita; Aditya, Didi Chandra
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6137

Abstract

The increasingly fierce competition in the culinary business requires business actors to develop appropriate marketing strategies in order to survive and thrive. This study aims to analyze the marketing strategies of Bagea Cake SMEs in Palopo City in increasing sales volume. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and questionnaires. A SWOT analysis was conducted to identify the strengths, weaknesses, opportunities, and threats they have. Based on the analysis results, Bagea Cake SMEs in Palopo City are in quadrant I, indicating that SMEs are classified as growing businesses and have a strong and promising position. The strategies that can be used are the Strength-Opportunity (SO) strategy or progressive (growth) strategy. Progressive strategies that can be applied to Bagea Cake SMEs in Palopo City include optimizing the quality of distinctive taste and attractive packaging to expand the market, maintaining customer loyalty and hygienic production processes to build a strong brand image, and using quality raw materials and brand identity as competitive advantages.
Penerapan Operasi Matriks pada Analytical Hierarchy Process dalam Pemilihan Kedai Kopi di Kota Palopo Nugraha, Yuda Satria; Putri Uleng, Budiarti; Mahfuddin, Musyrifah
MAMEN: Jurnal Manajemen Vol. 2 No. 3 (2023): Juli 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i3.2308

Abstract

The coffee shop is a culinary business that is growing rapidly in Palopo City. Each coffee shop has its own characteristics and advantages which are used as an attraction to consumers. The purpose of this research is to determine the priority order of consumers in choosing a coffee shop in Palopo City. This research is a quantitative descriptive study with a sample of 3 respondents using a purposive sampling technique. In the data collection process, this study used a questionnaire to collect information in the form of respondents' preferences for the alternatives and criteria being compared. The research method used is the Analytical Hierarchy Process (AHP) which is an analytical method that uses a series of matrix operations to determine the priority order of alternatives based on several criteria with a series of matrix operations to obtain a decision. The results showed that the priority order of the respondents in choosing a coffee shop was based on the factors of variance and taste, location convenience, price affordability, and quality of service, while the priority order of the selected coffee shops was: (1) Kopikoma (38.63% ), (2) Etika (29.79%), (3) Epilog (10.52%), (4) Janji Jiwa (10.44%), and (5) Figura (9.62%).
Co-Authors Aditya, Didi Chandra Adri Kalatiku Alfiansyah, Arya Ananda, Dwi Anita Susanti Anul, Eugaria Auli Irfah Budiarti Putri Uleng citra, Citra Danayasa, Gede Agus Dar, Mutmainna Eka Febrianti, Eka Erwina Erwina, Erwina Frisilia, Tria Mahfuddin, Musyrifah Marcela, Marcela Nurjannah Nurjannah Nurjannah Predika, Komang Sastra Purwadi, Tri Putri Uleng, Budiarti Putri, Tria Manda Rahyuni, Kadek Elvy Renaldi Renaldi S, Mawar Angraini Safira, Alma Sarfani, Andi Sari, Vhera Artika Ummi Kulsum Uun Lestari Vincent, Deva Recard Widiari, Made Wulan Guritno