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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang ATAVISME JURNAL ILMIAH KAJIAN SASTRA BERITA BIOLOGI METASASTRA: Jurnal Penelitian Sastra Aptisi Transactions on Technopreneurship (ATT) Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Ilmiah Edunomika (JIE) Jurnal Bébasan International Journal of Islamic Business and Management Review Management Science Research Journal Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship Management Studies and Business Journal Majalah Ilmiah Bahasa dan Sastra
Asep Supriadi
Balai Bahasa Bandung, Jalan Sumbawa 11 Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Kepercayaan Merek Sebagai Pemediasi Pengaruh Kesadaran Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sabun Mandi Nuvo Mushida, Nazla; Supriadi, Asep; Nupus, Hayati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2127

Abstract

Penelitian ini memiliki tujuan untuk mengetahui peran Kepercayaan Merek dalam memediasi pengaruh Kesadaran Merek dan Kualitas Produk terhadap Keputusan Pembelian pada pengguna Sabun Mandi Nuvo. Metode yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner dan studi pustaka. Populasi penelitian adalah pengguna sabun mandi Nuvo di Kota Cilegon, dengan sampel 126 responden menggunakan metode convenience sampling. Analisis data dilakukan dengan Structural Equation Modelling (SEM) menggunakan SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa Kesadaran Merek tidak berpengaruh signifikan terhadap Keputusan Pembelian. Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian. Kesadaran Merek berpengaruh positif dan signifikan terhadap Kepercayaan Merek. Kualitas Produk berpengaruh positif dan signifikan terhadap Kepercayaan Merek. Kepercayaan Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Kesadaran Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh Kepercayaan Merek. Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian yang dimediasi oleh Kepercayaan Merek.
Manajemen Rantai Pasokan, Keunggulan Bersaing, dan Dampaknya terhadap Kinerja Usaha Toko Roti Hapsari, Paramesthi Wulan; Supriadi, Asep; Ganika, Gerry
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2662

Abstract

This study aims to test, analyze and prove how the mediation role of Competitive Advantage on the relationship between Supply Chain Management and Business Performance studied in bakery businesses in South Jakarta. The type of research used is quantitative descriptive. This study uses data collection methods based on interviews, literature studies and questionnaires. The population in this study is micro, small and medium enterprises (MSMEs) engaged in bread production with a population of 200. The sample used in this study was 134 respondents using purposive sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with the Smart PLS 4.2.1.1 analysis tool. The results of this study indicate that: (1) Supply Chain Management has a positive and significant effect on Business Performance, (2) Supply Chain Management has a positive and significant effect on Competitive Advantage, (3) Competitive Advantage has a positive and significant effect on Business Performance and (4) Competitive Advantage is able to mediate the influence of Supply Chain Management on Business Performance.
TRADISI, MODERN, DAN KEPERAWANAN DALAM NOVELISTRI UNTUK PUTRAKU KARYA ALI GHALEM (Tradition, Modern, and Virginity in Novel A Wife for My Son by Ali Ghalem) Supriadi, Asep; Ahmad, Mamad
Salingka Vol 14, No 2 (2017): Salingka, Edisi Desember 2017
Publisher : Balai Bahasa Sumatra Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/salingka.v14i2.153

Abstract

AbstractThis paper aims to describe the mythical culture, tradition, and modernity of Algerian poeplein an effort to maintain the tradition of virginity in the society as reflected in the novel A WifeFor My Son by Ali Ghalem, translated by Rizky Nur Zamzami entitled Istri untuk Putraku. Thisresearch uses a gender theory. Library method was used in collecting the data and thequalitative method used in analizing the data. The results of this research shows the existenceof traditional, modern life, and myth about keeping virginity before marriage in thecommunity of Algeria. In that traditional society, the married women should live in herhusband’s family home, believing in the superstitions, having no education, and wanting thebirth of boy as a firts child, while modern society instead. In addition, there are mythsabout women who should keep their virginity before marriage as evidenced in a customevent. This led to a tradition of cultural upheavals in society of Algeria.AbstrakTulisan ini bertujuan mendeskripsikan tradisi, modernitas, dan budaya masyarakat Alzajair dalam upayamempertahankan tradisi keperawanan di masyarakat dalam novel A Wife For My Son karya Ali Ghalemyang diterjemahkan oleh Rizky Nur Zamzami dengan judul Istri untuk Putraku. Kajian penelitian inimenggunakan teori gender. Pengumpulan data menggunakan metode pustaka, sedangkan analisisnyamenggunakan metode penelitian kualitatif. Hasil penelitian ini menunjukkan adanya kehidupan tradisional,modern, dan mitos tentang menjaga keperawanan sebelum menikah di masyarakat Aljazair. Padamasyarakat tradisional, perempuan yang telah menikah harus satu rumah dengan keluarga suami, percayaterhadap takhayul, perempuan tidak boleh sekolah, mendambakan anak pertama laki-laki, sedangkanmasyarakat modern sebaliknya. Selain itu, ada mitos tentang perempuan harus menjaga keperawanansebelum menikah yang dibuktikan dalam sebuah acara adat. Tradisi ini menimbulkan gejolak budaya dimasyarakat Aljazair.Kata kunci:gender, keperawanan, modern, seksualitas, tradisi
The Role of Customer Engagement and Ads Creativity in Mediating and Moderating the Effect of Social Media Marketing on Purchase Decision: A Study on Kedai Kopi Kulo Consumers Swissa, Indira Ratu; Supriadi, Asep; Setya, Yanto Azie
Management Science Research Journal Vol. 4 No. 3 (2025): August 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i3.160

Abstract

This study examines the effect of social media marketing on purchase decisions with customer engagement as a mediating variable and ads creativity as a moderating variable. A quantitative approach was applied using a survey method. Data were collected from 152 respondents who are customers of Kedai Kopi Kulo and active Instagram users. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that social media marketing does not have a significant direct effect on purchase decisions. However, it has a significant positive effect on customer engagement, which in turn significantly influences purchase decisions. Furthermore, customer engagement successfully mediates the relationship between social media marketing and purchase decisions. Ads creativity was found to negatively moderate the relationship between social media marketing and purchase decisions. These findings suggest that while social media marketing alone may not directly drive purchase decisions, its influence becomes effective when it fosters strong customer engagement. The study also highlights the importance of creative advertising in shaping consumer responses, though excessive creativity might weaken the effectiveness of social media marketing in some contexts.
The Impact of Artificial Intelligence (AI) on Marketing Strategy Supriadi, Asep
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/pspbtk28

Abstract

This research explores the impact of artificial intelligence (AI) on marketing strategy with a focus on contextual understanding of consumers, increasing operational efficiency, better personalization of content, decision-making effectiveness, and the need for integration with expertise. Through systematic literature analysis, this research identifies the positive potential and challenges faced by companies in adopting AI technology in their marketing strategies. The results provide deep insight into how the integration of artificial intelligence can shape modern marketing and deliver significant benefits.
Customer Engagement in the Digital Age Supriadi, Asep
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/fsaazw60

Abstract

This research explores the factors that influence customer engagement in the digital era, with a focus on digital service quality, activity on social media, user experience, personalization of content, responsiveness and speed of service, and adoption of interactive features. Through systematic literature analysis, research findings show that these factors have a significant impact on customer engagement levels. Companies that are able to pay attention to and optimize these aspects in their marketing and customer relationship strategies tend to achieve higher customer engagement. The practical implication of this research is that it is important for companies to prioritize providing satisfying and relevant customer experiences in an ever-evolving digital environment. Additionally, there is still room for further research in understanding the dynamics of customer engagement in an ever-changing digital context.
Digital Transformation in Operational Management: A Systematic Review of Current Trends and Practices Supriadi, Asep; Mulyani, Ana Susi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 3 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/07xvt585

Abstract

This research investigates the impact of digital transformation technologies, including artificial intelligence (AI), Internet of Things (IoT), and big data, on operational decision making in the context of operational management. Through a comprehensive literature analysis, this research presents findings from studies that reveal the important role of digital technology in increasing operational efficiency, improving decision making, and facilitating innovation in various industrial sectors. The research findings highlight the importance of understanding the integration of digital technologies with existing operational management practices, as well as the ethical and organizational challenges associated with their use. In addition, this research identifies a number of potential research agendas to develop a deeper understanding of digital transformation in operational management and provide valuable guidance for organizations in facing the challenges and exploiting opportunities in this digital era.
Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Suseno, Bambang Dwi; Sugianto, Efendi; Purnamasari, Eva; Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

Abstract

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.
Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

Abstract

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.
PERILAKU PEMBELIAN MAKANAN DAN MINUMAN HALAL DI INDONESIA OLEH MILENIAL MUSLIM DENGAN NIAT MEMBELI SEBAGAI MODERASI Sono, Mohammad Gifari; Suprayitno, Degdo; Utami, Eva Yuniarti; Supriadi, Asep; Munizu, Musran
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13325

Abstract

Abstrak Perilaku membeli yang dilakukan konsumen merupakan akibat yang timbul dari minat membeli dan keputusan pembelian dimasa yang akan datang akan dipengaruhi oleh niat membeli. Dalam perkembangannya, sikap terhadap perilaku konsumen ditentukan oleh keyakinan. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal dan sikap terhadap perilaku pembelian dengan niat membeli sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Hasil penelitian ini telah menemukan bahwa sikap berpengaruh terhadap perilaku pembelian. Niat membeli sebagai moderasi mampu memoderasi kesadaran halal dan sikap terhadap perilaku pembelian. Namun kesadaran halal tidak berpengaruh terhadap perilaku pembelian dalam penelitian ini. Kata Kunci: Perilaku Pembelian, Kesadaran Halal Dan Sikap, Niat Membeli
Co-Authors Ahmad, Mamad Ali Asgar Ali, Tengku Intan Marlina Tengku Mohd Amalia, Fara Dela Tasya Aminuyati Chrisna Djaya Mungok Darmika, Andi Muhammad Trisna Yudi Dede Hidayatullah Degdo Suprayitno Ganika, Gerry Hapsari, Paramesthi Wulan Kartasih, Asih Mulyani, Ana Susi Mulyaningsih Mulyaningsih Mushida, Nazla Musran Munizu Nining Nur Alaini, Nining Nur Purnamasari, Eva Raden Mohamad Herdian Bhakti Rahmatullah, Nana Rohim Rohim, Rohim Rosita Hermiyati Saefuddin Saefuddin Sono, Mohammad Gifari Sugianto, Efendi Suseno, Bambang Dwi Swissa, Indira Ratu Trisdyani, Henna Utami, Eva Yuniarti Veithzal Rivai Zainal Yanto Azie Setya, Yanto Azie