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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang ATAVISME JURNAL ILMIAH KAJIAN SASTRA BERITA BIOLOGI METASASTRA: Jurnal Penelitian Sastra Aptisi Transactions on Technopreneurship (ATT) Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Ilmiah Edunomika (JIE) Jurnal Bébasan Jurnal Ilmiah Manajemen Kesatuan International Journal of Islamic Business and Management Review Management Science Research Journal Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship Management Studies and Business Journal Majalah Ilmiah Bahasa dan Sastra
Asep Supriadi
Balai Bahasa Bandung, Jalan Sumbawa 11 Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Integrating Mbojo Folklore and Culture Preneurship to Shape Modern Leadership Values Alaini, Nining Nur; Hidayatullah, Dede; Saefuddin, Saefuddin; Supriadi, Asep; Rohim, Rohim; Ali, Tengku Intan Marlina Tengku Mohd
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.637

Abstract

The Mbojo community in West Nusa Tenggara has a folklore entitled "Oi Wobo". Like fairy tales or myths that always contain messages, this "Oi Wobo" folklore reflects the values of the Mbojo community. This Oi Wobo story becomes important when we look back at why the Mbojo people feel the need to pass down and teach these values through folklore, and see whether the old concepts of ancestral heritage contained in the Oi Wobo story today can be contextualized or relevant to the challenges that exist today. Through semiotic studies and literary sociology conducted, it is known that Oi Wobo folklore, one of them, reveals values related to the concept of leader and leadership of the Mbojo community. The concept of leader and leadership of the Mbojo community reflected in the folklore "Oi Wobo" adheres to the concept of nggusu waru. From the studies that have been conducted, it can also be concluded that the concept of leadership of the Mbojo community, which is based on the philosophy of nggusu waru, can be recontextualized or relevant to today's leadership challenges. The ignorance and incomprehension of the Mbojo people towards these values causes that thenoble values related to leaders and leadership are not widely realized in today's leadership. Thus, this study is important so that the values of the noble ancestral heritage can be known, understood and reused to achieve a more quality community life.
Strategic Storycrafting in Niche Markets as a Catalyst for Consumer Loyalty Dynamics Hasan, Syahril; Hasan, Samsurijal; Darusman; Supriadi, Asep
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.3858

Abstract

Competition in the increasingly segmented non-timber forest product market demands strategic differentiation that emphasizes not only product quality but also narratives reflecting ecological and social values. This study aims to analyze the influence of strategic storycrafting on consumer loyalty to forestry products based on local desires and identities. The study used a qualitative-descriptive approach with a case study method in three community forestry business groups in Yogyakarta and West Java that develop essential oil products and bamboo crafts. Data were collected through in-depth interviews with nine informants, consisting of business owners, local craftsmen, and active consumers, and supported by observations of digital promotional activities and social media documentation. Data analysis was conducted thematically through reduction, categorization, and interpretation of the meaning of consumer responses to the constructed narratives. The results show that narratives emphasizing the environment, cultural heritage, and community empowerment increase consumer emotional engagement, reflected in repeat purchasing behavior and brand loyalty. Strategic storycrafting plays a role as a catalyst in building long-term relationships between producers and consumers and increasing the added value of forestry products.
Co-Authors Ahmad, Mamad Ali Asgar Ali, Tengku Intan Marlina Tengku Mohd Amalia, Fara Dela Tasya Chrisna Djaya Mungok Darmika, Andi Muhammad Trisna Yudi Darusman Dede Hidayatullah Degdo Suprayitno Ganika, Gerry Hapsari, Paramesthi Wulan hasan, samsurijal Juanda . Kartasih, Asih Mulyani, Ana Susi Mulyaningsih Mulyaningsih Mushida, Nazla Musran Munizu Nining Nur Alaini, Nining Nur Purnamasari, Eva Raden Mohamad Herdian Bhakti Rahmatullah, Nana Rohim Rohim, Rohim Rosita Hermiyati Saefuddin Saefuddin Sono, Mohammad Gifari Sugianto, Efendi Suseno, Bambang Dwi Swissa, Indira Ratu Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Trisdyani, Henna Utami, Eva Yuniarti Veithzal Rivai Zainal Yanto Azie Setya, Yanto Azie