Article Per Year (5 Year)
p-Index From 2021 - 2026
3.055
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal JSIKA Seminar Nasional Informatika (SEMNASIF) Jurnal Manajemen Dan Kewirausahaan Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JOURNAL OF BUSINESS STUDIES International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Journal of Technology and Informatics (JoTI) GREENOMIKA Jurnal Sistem Informasi Universitas Dinamika EKONOMIKA45 Electronic Journal of Education, Social Economics and Technology Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Sadar Wisata: Jurnal Pariwisata
Antok Supriyanto
Universitas Dinamika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMIKA45

 1 
Analisis Pengaruh Viral Marketing, Brand Image, dan Kualitas Produk Terhadap Purchase Intention : Studi pada Richeese Factory Meylia Amanatul Rochma; Antok Supriyanto; Januar Wibowo
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3692

Abstract

Richeese Factory is a company engaged in the Food and Beverage sector which has characteristics with spicy chicken and cheese sauce. This research aims to analyze the role of viral marketing, brand image and, product quality on purchase intention. This research is quantitative by distributing a questionnaire to more than 100 respondents who have bought Richeese Factory. Furthermore, the data is processed using the SPSS application. The results of this study show that brand image and product quality have a significant influence on purchase intention, while viral marketing does not have a significant influence on purchase intention. This study also shows that there are still other variables that can affect the purchase intention of Richeese Factory consumers besides viral marketing, brand image, and product quality.
Co-Authors Achmad Arrosyidi Adhim Jati Kusuma Afandi, Muhammad Lutfi Alicia, Alicia Anandya Sofa Rachmawati Angesti, Dyan Angga Agia Perdhana Angga Agia Wardhana Anggriawan, Adventus Anjik Sukmaaji Aprillia, Dean Ariady, Muhammad Rifki Ariady, Muhammad Rifki Boga, Anto Bonda Sisephaputra Bre Sukma Kirana Candraningrat, Candraningrat Dedy Armada Wiratama Dewandaru, Kalista Wiwaha Dewandaru, Kalista Wiwaha Diagustin Rahayu Diki Anggoro Putra Effendi, Pradita Maulidya Firmansyah, Ayif Firmansyah, Ayif Geralvine, Edgar gunawan, Nanda lutfian gunawan, Nanda lutfian Haryanto Tanuwijaya Hasdi, Randy Floranno Henry Bambang Setyawan Ignatius Adrian Mastan Irsyadi, Muhamad Haidir Januar Wibowo Kalista Wiwaha Dewandaru Kurniawan Jatmika Kurniawan, Muhammad risqi Lavepian, Dian Loropatty, Theresiya Loropatty, Theresiya M. J. Dewiyani Sunarto Martinus Sony Erstiawan Maulana, Yoppy Mirza Maulana, Yoppy Mirza Meylia Amanatul Rochma Mochammad Arifin Muhamad Haidir Irsyadi Muhammad Bagir Muhammad Bagir MUHAMMAD MANSUR Muhammad Rifki Ariady Nanda Cahya Priaditya Nanda lutfian gunawan Nirwana, Andreansyah Nisa, Alifya Amanda Pantjawati Sudarmaningtyas Pascapraharastyan, Rizki Alfiasca Pradita Maulidya Effendi Pradita Maulidya Effendi Priaditya, Nanda Cahya Priaditya, Nanda Cahya Putra, Wahyu Septiono Asmara Putra, Wahyu Septiono Asmara Rahayu, Diagustin Randy Floranno Hasdi Rizki Alfiasca Pascapraharastyan Rizki Alfiasca Pascapraharastyan Sri Suhandiah SULISTIOWATI Sulistiowati Sulistiowati Sulistiowati Sulistiowati Syahrin, Nanda Arrival Alfi Tan Amelia Teguh Sutanto Theresiya Loropatty Tony Soebijono Wardhanie, Ayouvi Wicaksono, Bayu Wikan Wiratama, Dedy Armada Wiratama, Dedy Armada Yoppy Mirza Maulana Yoppy Mirza Maulana Yoppy Mirza Maulana Yusof, Yusrin Bin