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All Journal Jurnal Manajemen Bisnis Jurnal JSIKA Seminar Nasional Informatika (SEMNASIF) Jurnal Manajemen Dan Kewirausahaan Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JOURNAL OF BUSINESS STUDIES International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Journal of Technology and Informatics (JoTI) GREENOMIKA Jurnal Sistem Informasi Universitas Dinamika EKONOMIKA45 Electronic Journal of Education, Social Economics and Technology Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Sadar Wisata: Jurnal Pariwisata
Antok Supriyanto
Universitas Dinamika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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Journal : GREENOMIKA

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Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction in Cafe’s Sulistiowati; Supriyanto, Antok; Erstiawan, Martinus Sony; Soebijono, Tony; Angesti, Dyan
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.4

Abstract

This study examines the effect of service quality on customer satisfaction and loyalty in the cafe industry in Surabaya, with a focus on the mediating role of customer satisfaction. In this increasingly competitive industry, cafe managers must pay attention to service quality to maintain loyal customers. Based on the Servqual conceptual model which includes the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, this study aims to influence service quality on customer loyalty as a mediating variable and identify the most significant Servqual dimensions. Using quantitative methods with Structural Equation Modeling (SEM-PLS) analysis, data was collected through questionnaires distributed to 120 cafe visitors. The results showed that the dimensions of tangibles, reliability, assurance, and empathy had a positive and significant effect on customer satisfaction, while responsiveness showed no significant effect. In addition, customer satisfaction is proven to have a strong influence on customer loyalty. The conclusion of this study is that cafe managers need to focus on improving service quality that can create customer satisfaction, so that it can influence customer loyalty and support the sustainability of the cafe business.
Business Development Strategy for Increasing Sales in Food Businesses in Jombang Regency Mansur, Muhammad; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.8

Abstract

Meatball business in Jombang Regency has significant growth potential due to its popularity among both residents and visitors. This research aims to explore and evaluate effective strategies for enhancing meatball enterprises in the area. Employing a mixed-method approach, the study integrates qualitative and quantitative data obtained through surveys, interviews, and market analysis. The findings reveal that key success factors for meatball businesses in Jombang include product quality, unique selling propositions, customer service, and marketing strategies. The study emphasizes the need for product innovation, the utilization of digital marketing, and strategic collaborations with local suppliers and distributors. Furthermore, it highlights the importance of government support in offering training and financial aid to small and medium-sized enterprises (SMEs). Recommendations for meatball business owners involve improving product differentiation, using social media to expand reach, and participating in local food events to boost brand recognition. This research provides valuable insights into SME development in the food industry and offers practical strategies for entrepreneurs aiming to succeed in Jombang Regency's competitive market.
The Influence of Free Trial Experience and Aesthetic Design on Buying Interest Genshin Impact Game Products Yusof, Yusrin Bin; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.4

Abstract

The research was carried out with the aim of analyzing the influence of free trial experience and aesthetic design on buying interest Genshin Impact game products in Surabaya. A quantitative approach is used to answer the research problem formulation. The research sample consisted of 95 respondents who used the Genshin game in Surabaya. The data analysis technique is carried out using partial least square analysis using the SmartPLs program. The research results show that free trial experience and aesthetic design have a significant positive effect on interest in purchasing Genshin game products in Surabaya.
Co-Authors Achmad Arrosyidi Adhim Jati Kusuma Afandi, Muhammad Lutfi Alicia, Alicia Anandya Sofa Rachmawati Angesti, Dyan Angga Agia Perdhana Angga Agia Wardhana Anggriawan, Adventus Anjik Sukmaaji Aprillia, Dean Ariady, Muhammad Rifki Ariady, Muhammad Rifki Boga, Anto Bonda Sisephaputra Bre Sukma Kirana Candraningrat, Candraningrat Dedy Armada Wiratama Dewandaru, Kalista Wiwaha Dewandaru, Kalista Wiwaha Diagustin Rahayu Diki Anggoro Putra Effendi, Pradita Maulidya Firmansyah, Ayif Firmansyah, Ayif Geralvine, Edgar gunawan, Nanda lutfian gunawan, Nanda lutfian Haryanto Tanuwijaya Hasdi, Randy Floranno Henry Bambang Setyawan Ignatius Adrian Mastan Irsyadi, Muhamad Haidir Januar Wibowo Kalista Wiwaha Dewandaru Kurniawan Jatmika Kurniawan, Muhammad risqi Lavepian, Dian Loropatty, Theresiya Loropatty, Theresiya M. J. Dewiyani Sunarto Martinus Sony Erstiawan Maulana, Yoppy Mirza Maulana, Yoppy Mirza Meylia Amanatul Rochma Mochammad Arifin Muhamad Haidir Irsyadi Muhammad Bagir Muhammad Bagir MUHAMMAD MANSUR Muhammad Rifki Ariady Nanda Cahya Priaditya Nanda lutfian gunawan Nirwana, Andreansyah Nisa, Alifya Amanda Pantjawati Sudarmaningtyas Pascapraharastyan, Rizki Alfiasca Pradita Maulidya Effendi Pradita Maulidya Effendi Priaditya, Nanda Cahya Priaditya, Nanda Cahya Putra, Wahyu Septiono Asmara Putra, Wahyu Septiono Asmara Rahayu, Diagustin Randy Floranno Hasdi Rizki Alfiasca Pascapraharastyan Rizki Alfiasca Pascapraharastyan Sri Suhandiah SULISTIOWATI Sulistiowati Sulistiowati Sulistiowati Sulistiowati Syahrin, Nanda Arrival Alfi Tan Amelia Teguh Sutanto Theresiya Loropatty Tony Soebijono Wardhanie, Ayouvi Wicaksono, Bayu Wikan Wiratama, Dedy Armada Wiratama, Dedy Armada Yoppy Mirza Maulana Yoppy Mirza Maulana Yoppy Mirza Maulana Yusof, Yusrin Bin