Article Per Year (5 Year)
p-Index From 2020 - 2025
1.325
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Journal of Management and Business Review MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Manajemen Pemasaran International Journal of Supply Chain Management Surya Abdimas Kajian Manajemen dan Bisnis Jurnal Komunikasi Profesional MABIS: Manajemen dan Bisnis Jurnal Manajemen Komunikasi International Journal of Economics, Business and Accounting Research (IJEBAR) SABDAMAS Peka: Jurnal Pengabdian Kepada Masyarakat
Christina Esti Susanti
Faculty Of Business Widya Mandala Catholic University Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Strategi Segmentasi Pasar Produk Mebel di Kecamatan Wonogiri, Kabupaten Wonogiri Susanti, Christina Esti
Jurnal Widya Manajemen & Akuntansi Vol 2, No 2 (2002)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3751.936 KB)

Abstract

The purpose of this study is to attempt lo obtain demography characteristic data of the furniture buyers at Subdistrict of Wonogiri, Wonogiri District. The data were used as the basic market segmentation, especially for the company concern wilh marketing mix policies. The primary data were gathered from 40 respondents. There research data were analyzed using cluster analysis, containing Hierarchical Cluster Analysis to determine the amount of the cluste, and Nonhierarchical Cluster Analysis to determine the characteristics of each cluster and members of each of these clusters. The result of this study shows that: l) demography characteristics (income, education, family life cycle, house ownership, and the age of the children's family) used as the basis for market segmentation of furniture product at Wonogiri Subdistrict, Wonogiri District. 2) The potential market for furniture product at Wonogiri Subdistrict, Wonogiri District is the middle income consumers with middle education, in the second generation of family life cycle, the age range of the children is from 5 - 19 , and live in their own house. The characteristics of product that needed for each cluster are a set of furniture, using : raw material from teak, product attribute from foam, the surface of the table was of glass,of medium size, and with plain design. The priority of characteristic product of each cluster is different from one another, so the first cluster of this research consists of raw material and size, the second are size and raw material, and the third are size, raw material, and attribute; and the last is design.
Praktek Konsep Interaksi Jangka Pendek dalam Pelayanan Kesehatan dan Pengaruhnya terhadap loyalitas Pasien pada Rumah Sakit Umum di Surabaya Susanti, Christina Esti
Jurnal Widya Manajemen & Akuntansi Vol 5, No 1 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4440.064 KB)

Abstract

The general goal of the research is to know the effect of short run interaction concept in medical service to patient loyalty on public hospital in Surabaya. The particular goal of research is to know the effect of: (1) interaction, (2) guaranty, and (3) innovate to medical patient loyalty on public hospital in Surabaya.
Analisis Penerapan Loyalty Program pada Industri Perhotelan di Surabaya Susanti, Christina Esti
Kajian Manajemen dan Bisnis Vol 2, No 1 (2010)
Publisher : Kajian Manajemen dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5947.392 KB)

Abstract

Loyalty program, as a type of relationship marketing, consists of economic, social, and structural benefits. The benefits can make consumers loyal. The consumer's loyalty increases corporate profitability. The goal of this research is to know the the influence of loyalty program toward consumer's loyalty particularly in the hotel industry in Surabaya. The type of the research used is a causality survey. The result shows that there is a significant influence of loyalty program toward consumer's loyalty in the hotel industry in Surabaya.
Pengaruh Perceived Value Dan E-Service Quality Terhadap Customer Behavioral Intention Melalui Customer Satisfaction Pada Pengguna Gojek Di Surabaya Indrata, Stella Lucia; Susanti, Christina Esti; Kristanti, Maria Mia
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 2 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.086 KB)

Abstract

Pada era modern ini, beberapa perusahaan mengadopsi E-Service Quality karena saat ini pelanggan lebih memilih layanan yang cepat diakses dimanapun dan kapanpun berada sehingga hal tersebut menambah fungsi utama dari sebuah produk. Oleh karena itu perusahaan harus dapat memenuhi kebutuhan pelanggan untuk memberikan kepuasan pelanggan terhadap suatu perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh antara Perceived Value dan E-Service Quality terhadap Customer Behavioral Intention melalui Customer Satisfaction pada pelanggan Pengguna di Surabaya. Penelitian ini menggunakan penelitian kausal. Teknik pengambilan sampel menggunakan sampel random sampling dengan cara purposive sampling. Sampel yang digunakan sebesar 150 responden pengguna Gojek di Surabaya. Alat pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Model dengan menggunakan program LISREL. Hasil penelitian ini menyatakan bahwa Perceived Value berpengaruh secara signifikan terhadap Customer Satisfaction, E-Service Quality berpengaruh secara signifikan terhadap Customer Satisfaction, Customer Satisfaction berpengaruh secara signifikan terhadap Customer Behavioral Intention, Perceived Value tidak berpengaruh secara signifikan terhadap Customer Behavior Intention, dan E-Service Quality berpangaruh secara signifikan terhadap Customer Behavioral Intentions
Pentingnya metodologi penelitian dalam pastoral berbasis data di keuskupan Surabaya Suwito, Yohanes Benny; Hermanto, Yustinus Budi; Susanti, Christina Esti; Ferdinan, Bernadus Aris
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4498

Abstract

The background of the community service program is to provide awareness for young priests in the Surabaya Diocese about the importance of data. Data is an important thing that can be used as a basis for decision making. Therefore, it is necessary to provide an understanding of a data and how to read the data. The methods used in this community service are 1) teaching about research methodology, and 2) training in data processing and reading data using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). The result of this community service program is that young priests in the Surabaya Diocese become more aware, understand, and can make decisions based on data so that they are able to carry out data-based parish services.
Effect Of Knowledge On Nutrition Diet Behavior With Attitude To Mediation Functional Foods For Diabetes Mellitus Patients In Surabaya Christina Esti Susanti; Budianto Tedjasuksmana
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study to determine the relationship between nutrition knowledge on dietary behavior (behavior for people with Diabetes Mellitus diet) with the mediation of attitudes towards functional foods in people with diabetes in Surabaya. Research used the survey method with cross sectional approach. The study population was patients with diabetes in Surabaya. Sampling was done by taking the accidental coincidence of respondents who encountered. Data analysis using SEM analysis. Research shows that people with diabetes nutrition knowledge affects attitudes to functional foods and indirectly affect dietary behavior.Key words: nutrition knowledge, attitudes towards functional foods, dietary behavior 
PELATIHAN PENGGALIAN POTENSI DIRI UNTUK MENCIPTAKAN BISNIS KREATIF PADA GENERASI MILENIAL DI SURABAYA Marliana Junaedi; Veronika Rahmawati; Christina Esti Susanti
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.13 KB)

Abstract

Meningkatnya wirausahawan dI kalangan muda akan mengurangi pertambahan jumlah pengangguran, bahkan menambah jumlah lapangan pekerjaan. Pengenalan generasi milenial kepada dunia kerja menjadi sebuah kebutuhan yang dapat menjadi bekal bagi generasi milenial dalam membangun bisnisnya kelak. Oleh sebab itu, tujuan kegiatan ini adalah memberikan peserta (1) pemahaman cara menggali potensi diri, (2) pemahaman tentang banyak ragam bisnis kreatif, (3) pembekalan memulai usaha dalam bentuk desain bisnis. Dari 37 peserta, 27 orang (73%) cocok membangun usaha di bidang makanan dan minuman dan 10 orang (27%) cocok membangun bidang usaha kerajinan.
PERAN MODERASI PERCEIVED CORPORATE SOCIAL RESPONSIBILITY DALAM PENGARUH TRUST TERHADAP LOYALITAS DAN REPURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN MEREK AQUA DI SURABAYA Christina Esti Susanti
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.73

Abstract

In recent business competition, marketing managers try to satisfying consumers and building stable-long term relationship between company and consumer. The relationship needs consumer’s trust to company. That is why marketing managers are interested in knowing the impact of trust, loyalty and corporate social responsibility (CSR) toward customer retention (repurchase intention) in order to develop the long term profitability of the company. The long term relationship with consumers results in profitability and also impacts of survival and company development. In other word, trust influences toward loyalty and consumer retention. In the same moment, it is not surprising that academicians and practitioner effort to understand trust, customer loyalty, repurchase intention and CSR. This research examines firstly, influence of customer trust toward customer loyalty. Secondly, the research examines influence of customer loyalty toward repurchase intention. Thirdly, the research examines the role of perceived CSR as a moderating variable on the influence customer trust toward customer loyalty. The packaged-drinking water Aqua is taken as the research context because the Aqua company have donated 10 litter clean water in East Indonesia for each of one litter consumer buying. The result of the research shows that perceived CSR play a strong and positive role of influencing trust toward loyalty. Otherwise, trust influences strongly toward loyalty and loyalty influences strong enough toward repurchase intention. The result is expected to give managerial benefit for Aqua Company and also theoretical development in marketing related to the moderation role of perceived CSR in the influence of trust toward loyalty and repurchase intention.
A BEHAVIORAL MODEL FOR MEASURING UNIVERSITY CLIMATE ENTREPRENEURSHIP SEBAGAI SALAH SATU SOLUSI KESEJAHTERAAN KELUARGA DI SURABAYA Christina Esti Susanti
Journal of Management and Business Review Vol 11, No 2 (2014)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v11i2.51

Abstract

This study uses a model of behavior that involves the integration of individuals, organizations, and institutions as determinant factors and their effects on academic entrepreneurial behavior. In a comprehensive model of behavior puts academic entrepreneurial intention as intervening varible that affect academic entrepreneurial behavior. Academic entrepreneurial intentions are directly affected by the perceived desirability, perceived feasibility, and innovation values fit. And these variables indirectly affect academic entrepreneurial behavior. This behavioral model using Structural Equation Modeling (SEM) as a tool to test the statistical test that the institutional environment which will positively affect mempengarruhi individual entrepreneurial intentions among members of the university community as a solution to the welfare of the family. The results of this study prove that all proposed hypothesis is accepted.
Pentingnya Pengelolaan Kecerdasan Finansial Pada OMK (Orang Muda Katolik) Di Surabaya Marliana Junaedi; Veronika Rahmawati; Christina Esti Susanti; Yulius Koesworo
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.783 KB) | DOI: 10.33508/.v1i2.2798

Abstract

Pengabdian masyarakat ini bertujuan untuk memperkuat kecerdasan finansial kaum muda di Kevikepan Surabaya Barat. Kegiatan ini diadakan pada Sabtu 20 Mei 2017. Kegiatan meningkatkan kecerdasan financial ini dilakukan dengan cara sharing pendapat, diskusi, presentasi, pemutaran film, ceramah, simulasi keuangan dan tanya jawab. Peserta pelatihan menilai program ini sangat baik
Co-Authors Benny Suwito Bernadus Aris Ferdinan Budianto Tedjasuksmana Didik Joko Pitoyo Ferdinan, Bernardus Aris Indrata, Stella Lucia Kristanti, Maria Mia Laurensius Anang Setiyo Waloyo Margaretha Ardhanari Marliana Junaedi Veronika Agustini Srimulyani Veronika Rahmawati Yulius Koesworo Yustinus Budi Hermanto Yustinus Budi Hermanto Yustinus Budi Hermanto