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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Journal of Management and Business Review MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Manajemen Pemasaran International Journal of Supply Chain Management Surya Abdimas Kajian Manajemen dan Bisnis Jurnal Komunikasi Profesional MABIS: Manajemen dan Bisnis Jurnal Manajemen Komunikasi International Journal of Economics, Business and Accounting Research (IJEBAR) SABDAMAS Peka: Jurnal Pengabdian Kepada Masyarakat

Christina Esti Susanti

Faculty Of Business Widya Mandala Catholic University Surabaya

Author-ID : 395625

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 22 Documents Claim Missing Document

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Penguatan kecerdasan finansial kaum muda di Kevikepan Surabaya Barat Marliana Junaedi; Christina Esti Susanti; Veronika Rahmawati; Yulius Koesworo
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2018): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memberikan tambahan wawasan mengenai penguatan kecerdasan finan sial kaum muda di kevikepan Surabaya Barat. Kegiatan ini mengundang 50 orang pemuda Katolik. Namun, karena ada acara yang diikuti sebelumnya, peserta yang hadir sebanyak 23 orang peserta. Hasil evaluasi kegiatan ini menunjukkan rata-rata 4.4 yang menunjukkan bahwa peserta menilai baik sekali dalam penyelenggaraan pelatihan, pemberi materi dan fasilitas lainnya. Peserta nampak sangat antusias dan menganggap kegiatan ini bermanfaat hal ini ditunjukkan dari hasil tanggapan pada kuisioner / form evaluasi

Providing Sustainable Business Skill for Millennial Generation in Pembangunan Jaya Senior High School 2 Sidoarjo Christina Esti Susanti; Marliana Junaedi; Veronika Rahmawati
MITRA: Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2020): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v4i2.1780

Generation Y or millennial generation was born in the 1980s to 2000s and therefore students of Pembangunan Jaya 2 Sidoarjo Senior High School belong to this millennial generation. At school, these millennial students only practice making finished goods without any training on entrepreneurship, which includes managerial skills, entrepreneurial management, and technopreneurship. The skills they have been learning so far have only been production-oriented, rather than entrepreneurial management-oriented. Therefore, the aim of this activity was to provide sustainable entrepreneurial skills (managerial and technopreneurship) to students of Pembangunan Jaya 2 Sidoarjo Senior High School. The method of activity included both theory and practice regarding managerial skills in entrepreneurial management, which covers (1) planning, (2) organizing, (3) implementing, (4) controlling, (5) evaluating, (6) motivating and technopreneurship skills as a synergy process from a strong ability in the mastery of technology as well as a comprehensive understanding of the concept of entrepreneurship. The results of the activity show that managerial skills and understanding of technopreneurship in the process and formation of new businesses that involve technology as a basis can create appropriate strategies and innovations in pursuing entrepreneurship. In the long term, it is expected that managerial skills and understanding of technopreneurship will become one of the factors for national economic development.

UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA Christina Esti Susanti
Jurnal Manajemen Pemasaran Vol. 3 No. 1 (2008): APRIL 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research aims to setting a contribution a thought of an exertion that should be implemented in marketing mix strategy to local material food which is discovered through an empirical research toward consumer attitude analysis by Fishbein model. The method of the research is survey, namely research which is taking population sample and setting question as an instrument of collecting the main data. The result of the research shows that: (1) by Fishbein model analysis, consumers in Surabaya appear simultaneous attitudes to the local material food that are not-agree with or not trust in package, quality, and taste to local material food especially in market Surabaya. (2) Partially consumer attitude to local material food in Surabaya by Fishbein analysis shows varies character, namely neutral, quite disagree, and disagree. (3) The efforts of marketing mix strategy of local material food in Surabaya are product strategy, price strategy, distribution strategy, and promotion strategy. Critics of this research are (1) it is necessary to set up an advanced research based on the result of the research, for example, trying to set up a research of subject more specific. (2) It is necessary to recite the research in respect to other sciences, for example, how to follow up the discovered statement that an additional foodstuff must be in fair condition.

THE INFLUENCE OF IMAGE AND CUSTOMERS’ SATISFACTION TOWARDS CONSUMERS’ LOYALTY TO TRADITIONAL FOODS IN SURABAYA Christina Esti Susanti
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is aimed to give contribution of thought to the influence of image and customer’s satisfaction towards the customers’ loyalty to traditional foods in Surabaya. This research uses exploratory research method to determine the population and sample. The populations of this research are consumers aged ≥ 17 years old, living in Surabaya, and having consumed traditional foods. The samples are taken by using simple random sampling. Questionnaires are used as instruments to get the primary data in order to identify the fact or real condition in the field. The results of the research show that (1) image and consumers’ satisfaction strongly, positively, and significantly influence the consumers’ loyalty both partially and simultaneously, and (2) consumers’ satisfaction dominantly influence the consumers’ loyalty towards traditional foods in Surabaya. Based on the results of the research, it is suggested that the traditional food’s sellers or agents in Surabaya should pay attention, maintain, and improve the image of the products and consumers’ satisfaction. If there is any alternative of selling strategy to choose, the most important thing to be considered is the consumer satisfaction strategy. It is because variable of satisfaction dominantly affects the consumers’ loyalty toward the traditional foods in Surabaya.

BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE Christina Esti Susanti
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This research is aimed to partially and simultaneously examine the influence of brand equityelement towards repurchasing intention of Nokia cell phones in Surabaya through the customervalue. The populations of this research are the entire Nokia cell phones customers in Surabaya.The numbers of population taken are 150 respondents. The sample was taken by using purposivesampling method. The data are processed and analyzed by using hierarchical regression analysis.The results of the research show that brand equity elements affect the customer value.Consequently, the customer value affects the repurchasing intention of the customers. Inconclusion, the elements of brand equity partially and simultaneously affect the repurchasingintention through the customer value in Surabaya. Based on the results of the research, it issuggested that the producer of Nokia cell phones should creates advertisement in television,which gives the better information about cell phones Nokia specification.Penelitian ini bertujuan menguji pengaruh elemen ekuitas merk terhadap niat membeli ulangmelalui nilai pelanggan baik secara parsial maupun secara simultan pada telepon seluler MerkNokia di Surabaya. Populasi penelitian ini adalah para pengguna telepon seluler merk Nokia diSurabaya. Jumlah sampel dalam penelitian ini ditetapkan sebesar 150 responden. Metodepengambilan sampel menggunakan purposive random sampling. Data diolah dan dianalisisdengan menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwaelemen ekuitas merk mempengaruhi nilai pelanggan. Hasil penelitian ini juga membuktikanbahwa nilai pelanggan mempengaruhi niat beli ulang. Kesimpulan yang dapat diambil dalampenelitian ini adalah elemen ekuitas merek baik secara parsial maupun simultan mempengaruhiniat beli ulang melalui nilai pelanggan di Surabaya. Berdasarkan hasil penelitian tersebut, saranbagi produsen telepon seluler adalah merancang iklan di televisi, yang memberikan informasilebih baik tentang spesifikasi telepon seluler merk Nokia.

Influence of Social Networks and Social Media toward Satisfaction through Apparel Purchase Decision on Adolescents in East Java Christina Esti Susanti
International Journal of Supply Chain Management Vol 6, No 4 (2017): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

This study aims to determine the influence of Social Media and Social networks toward satisfaction through consumer purchasing decisions apparel at teenagers in East Java. The population used in this study are young people in East Java. According to the Central Statistics Agency (2010), adolescent age limit is 10 to 24 years of age. Characteristics of the sample in this study are: a minimum age of 17 years, have social networks, social media has, and never make a purchase apparel for information from social networks. Total sample of 150 respondents. Sampling techniques or sampling technique in this study were randomized (random sampling), the sampling technique that gives equal opportunity for each element or member of the population to be selected into the sample. The technique used to draw the sample is purposive random sampling technique. The analysis technique used to perform data processing in this peneitian is a structural equation model (SEM). The research proves that the hypothesis proposed in this study are: (1) social networks positive and significant effect on purchasing decisions apparel to consumers adolescents in East Java, (2) social media positive and significant effect on purchasing decisions apparel to consumers teenagers in East Java, (3) the purchase decision apparel positive and significant impact on satisfaction on consumer teenagers in East Java, (4) social networks positive and significant effect on satisfaction through the purchasing decisions of apparel to consumers adolescents in East Java, (5) social media positive and significant effect on satisfaction through the purchasing decisions of consumers apparel at teenagers in East Java, and (6) social networks and social media, and a significant positive effect on satisfaction through consumer purchasing decisions apparel at teenagers in East Java; be accepted. Suggestions for future research is to expand the variable which in theory are stated to have influence on purchasing decisions and satisfaction.

Membangun Keterampilan Manajerial Pastor Balita Secara Berkelanjutan di Keuskupan Surabaya Yohanes Benny Suwito; Christina Esti Susanti
Surya Abdimas Vol. 6 No. 3 (2022)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v6i3.1442

Gereja merupakan suatu organisasi yang memiliki sistem sehingga dibutuhkan suatu kemampuan manajerial bagi para pelaku yang bekerja di dalamnya, terutama para pemimpinnya (Pastor). Kemampuan manajerial tersebut diantaranya adalah pengelolaan keuangan, keorganisasian, dan sistem informasi manajemen. Kegiatan pengabdiaan masyarakat berupa lokakarya ini bertujuan memberi keterampilan bagi para pastor balita agar terampil dalam menyusun dan mengelola keuangan, keorganisasian, dan sistem informasi manajemen yang baik dalam karya pastoral. Sebagai bentuk evaluasi kegiatan lokakarya ini, para peserta diberi tugas merancang pengelolaan keuangan, keorganisasian, dan sistem informasi manajemen di paroki tempat karya masing-masing dan diberi masukan sebagai bentuk mengukur kemampuan peserta setelah lokakarya. Hasil kegiatan memperlihatkan semua peserta memiliki kemampuan dalam mengelola keuangan, keorganisasian, dan sistem informasi manajemen di paroki tempat kerja masing-masing dengan baik. Dalam jangka panjang diharapkan keterampilan tersebut menjadi salah satu faktor kemampuan manajerial bagi para pastor balita.

Building public satisfaction with marketing communication strategy and service quality Christina Esti Susanti; Veronika Agustini Srimulyani; Yustinus Budi Hermanto; Laurensius Anang Setiyo Waloyo
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.40431

Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.

Pentingnya metodologi penelitian dalam pastoral berbasis data di keuskupan Surabaya Yohanes Benny Suwito; Yustinus Budi Hermanto; Christina Esti Susanti; Bernadus Aris Ferdinan
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (792.425 KB)

The background of the community service program is to provide awareness for young priests in the Surabaya Diocese about the importance of data. Data is an important thing that can be used as a basis for decision making. Therefore, it is necessary to provide an understanding of a data and how to read the data. The methods used in this community service are 1) teaching about research methodology, and 2) training in data processing and reading data using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). The result of this community service program is that young priests in the Surabaya Diocese become more aware, understand, and can make decisions based on data so that they are able to carry out data-based parish services.

CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA Didik Joko Pitoyo; Christina Esti Susanti; Margaretha Ardhanari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13268

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.

Co-Authors Benny Suwito Bernadus Aris Ferdinan Budianto Tedjasuksmana Didik Joko Pitoyo Ferdinan, Bernardus Aris Indrata, Stella Lucia Kristanti, Maria Mia Laurensius Anang Setiyo Waloyo Margaretha Ardhanari Marliana Junaedi Veronika Agustini Srimulyani Veronika Rahmawati Yulius Koesworo Yustinus Budi Hermanto Yustinus Budi Hermanto Yustinus Budi Hermanto

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