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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Journal of Management and Business Review MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Manajemen Pemasaran International Journal of Supply Chain Management Surya Abdimas Kajian Manajemen dan Bisnis Jurnal Komunikasi Profesional MABIS: Manajemen dan Bisnis Jurnal Manajemen Komunikasi International Journal of Economics, Business and Accounting Research (IJEBAR) SABDAMAS Peka: Jurnal Pengabdian Kepada Masyarakat
Christina Esti Susanti
Faculty Of Business Widya Mandala Catholic University Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE Christina Esti Susanti
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.8

Abstract

This research is aimed to partially and simultaneously examine the influence of brand equityelement towards repurchasing intention of Nokia cell phones in Surabaya through the customervalue. The populations of this research are the entire Nokia cell phones customers in Surabaya.The numbers of population taken are 150 respondents. The sample was taken by using purposivesampling method. The data are processed and analyzed by using hierarchical regression analysis.The results of the research show that brand equity elements affect the customer value.Consequently, the customer value affects the repurchasing intention of the customers. Inconclusion, the elements of brand equity partially and simultaneously affect the repurchasingintention through the customer value in Surabaya. Based on the results of the research, it issuggested that the producer of Nokia cell phones should creates advertisement in television,which gives the better information about cell phones Nokia specification.Penelitian ini bertujuan menguji pengaruh elemen ekuitas merk terhadap niat membeli ulangmelalui nilai pelanggan baik secara parsial maupun secara simultan pada telepon seluler MerkNokia di Surabaya. Populasi penelitian ini adalah para pengguna telepon seluler merk Nokia diSurabaya. Jumlah sampel dalam penelitian ini ditetapkan sebesar 150 responden. Metodepengambilan sampel menggunakan purposive random sampling. Data diolah dan dianalisisdengan menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwaelemen ekuitas merk mempengaruhi nilai pelanggan. Hasil penelitian ini juga membuktikanbahwa nilai pelanggan mempengaruhi niat beli ulang. Kesimpulan yang dapat diambil dalampenelitian ini adalah elemen ekuitas merek baik secara parsial maupun simultan mempengaruhiniat beli ulang melalui nilai pelanggan di Surabaya. Berdasarkan hasil penelitian tersebut, saranbagi produsen telepon seluler adalah merancang iklan di televisi, yang memberikan informasilebih baik tentang spesifikasi telepon seluler merk Nokia.
CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA Pitoyo, Didik Joko; Susanti, Christina Esti; Ardhanari, Margaretha
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13268

Abstract

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.
Co-Authors Benny Suwito Bernadus Aris Ferdinan Budianto Tedjasuksmana Didik Joko Pitoyo Ferdinan, Bernardus Aris Indrata, Stella Lucia Kristanti, Maria Mia Laurensius Anang Setiyo Waloyo Margaretha Ardhanari Marliana Junaedi Veronika Agustini Srimulyani Veronika Rahmawati Yulius Koesworo Yustinus Budi Hermanto Yustinus Budi Hermanto Yustinus Budi Hermanto