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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Indonesian Journal of Pharmaceutical Science and Technology Media Mahardhika Jurnal Sains Sosio Humaniora Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management - Small and Medium Enterprises (SME's) Journal of International Conference Proceedings Research Trend in Technology and Management Journal of Contemporary Administration and Management (ADMAN)
Ike Susanti
Prodi Bahasa Inggris, FKIP Universitas Tanjungpura, Pontianak
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR Zahroh, Fathimatuz; Ruswaji, Ruswaji; Susanti, Ike; Sustyorini, Emalia Nova
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.15087

Abstract

This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design. The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior. Data gathering methods entail distributing surveys to participants. Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed for data analysis. The study started in November 2023 and was completed in March 2024. The study reveals that influencer marketing and product packaging significantly influence purchase decisions for the Reyshaka Interior product. The predominant element is the influencer marketing variable, which surpasses consumer behavior. Consumer behavior can significantly influence purchasing decisions through influencer marketing and products. Keywords: Influencer Marketing; Product Packaging; Purchasing Decision
PENGARUH GRATIS ONGKOS KIRIM, KEPERCAYAAN, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Khasanah, Rohmawati Nur; Ruswaji, Ruswaji; Susanti, Ike; Sustyorini, Emalia Nova
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.15091

Abstract

This research aims to determine the effect of free shipping, trust, and online customer reviews on purchasing decisions on e-commerce Shopee in Tambakrigadung Village. This type of research is quantitative research. The population in this study are customers who online shopping through Shopee in Tambakrigadung Village. The sampling technique used a purposive sampling method using the Slovin formula to obtain a sample size of 100 respondents. The data collection technique uses online questionnaire distribution via Google Form which has been tested for validity and reliability. The data analysis technique used classical assumption tests, multiple linear regression, coefficient of determination, t-test, and f-test using SPSS 26. The results of this research state that the free shipping, trust, and online customer review variables partially and simultaneously influence purchasing decisions on e-commerce Shopee in Tambakrigadung Village. The trust variable is the most dominant variable among other variables on purchasing decisions. Keywords: Free Shipping; Trust; Online Customer Review; Purchasing Decisions
Analisis Sistem Manajemen Dalam Pengelolaan Bumdes Di Desa Bluluk Susanti, Ike; Syairozi , Muhamad Imam; Lukman, Hefrin Yunifa Winda
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.15436

Abstract

UMKM Taman Wisata Airlangga menjadi tumpuan pada sistem ekonomi serta memberikan sebuah kontribusi untuk mempercepat struktual yaitu ketahanan ekonomi nasional serta peningkatan ekonomi daerah dan mengembangkan basis ekonomi. Tujuan pada penelitian ini ialah untuk mengetahui serta menganalisis peranan dalam mengembangkan UMKM Taman wisata Airlangga di Desa Pataan Kecamatan Sambeng Kabupaaten Lamongan. Dengan hal tersebut kami selaku peneliti menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Jumlah sampel yang digunakan sebanyak 9 responden dari beberapa Dusun yang ada di Desa Pataan. Teknik pengumpulan data yang digunakan pada penelitian yaitu observasi, wawancara maupun dokumentasi. Hasil dari penelitian ini menunjukkan bahwa modal usaha, sektor usaha dan teknologi secara individu dan secara bersama memiliki peran dalam mengembangkan UMKM Taman Wisata Airlangga.
Optimising Global Competitiveness of MSMEs through Innovative Strategies for Digital Business Development Sutrisno, Sutrisno; Susanti, Ike; Murthada
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.124

Abstract

In the current era of globalisation, rapid changes are taking place in the business paradigm. Digital transformation has become the main key in advancing business at the global level. Therefore, efforts to optimise the competitiveness of MSMEs are a must to remain relevant and compete in an increasingly competitive global market. This research aims to explore and identify optimal innovative strategies for MSME digital business development. This research uses a qualitative literature review method by retrieving data from Google Scholar from 2022 to 2023. The study results show that optimising the global competitiveness of Micro, Small and Medium Enterprises (MSMEs) through innovative strategies for digital business development is not just an option, but a necessity in this digital era. As the backbone of the economy, MSMEs need to utilise information technology, e-commerce, and digital platforms to create a competitive advantage in the global market. With the adoption of digital innovation, MSMEs can improve operational efficiency, expand markets, and build sustainable collaborations.
Co-Authors Aliya Nur Hasanah DJ, Yunni Rusmawati Driyanti Rahayu Efendi, Yuhronur Fathimatuz Zahroh, Fathimatuz Fitri Handayani Handayati, Ratna Ilham Ramadhani, Awaliansyah Khasanah, Rohmawati Nur Khitam, M.Chusnul Lukman, Hefrin Yunifa Winda Luwandi Suhartono Meilia Suherman, Meilia Muhamad Imam Syairozi Murthada Rimadani Pratiwi Riswanda Imawan, Vikhi Rozaini, Rozaini Ruswaji Ruswaji, Ruswaji Shofia Maulida, Indira Stevanus Buan Sustyorini, Emalia Nova Sutinem Sutrisno, Sutrisno Syairozi, Muhamad Imam Zurotul Jannah, Mita Zyadatul Inayah, Adinda