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PEMBERDAYAAN PENGRAJIN TEDUNG DI SEMARAPURA TENGAH: SOLUSI UNTUK TANTANGAN PRODUKSI DAN PEMASARAN Sutapa, I Nyoman; Pratama, Agus Darma Yoga; Pertama, I Gde Agung Wira
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37075

Abstract

Bali terkenal dengan kerajinan tradisionalnya, salah satunya adalah tedung, anyaman bambu yang memiliki nilai budaya tinggi. Kelompok Pengrajin Tedung Dewata di Desa Semarapura Tengah menghadapi tantangan signifikan dalam hal perhitungan harga pokok produksi, penerapan teknologi, dan pengemasan produk. Program Pemberdayaan Kemitraan Masyarakat (PKM) dirancang untuk mengatasi masalah ini dengan memberikan pelatihan mengenai perhitungan biaya, teknologi digital, dan strategi pemasaran. Melalui pendekatan ini, diharapkan dapat meningkatkan kesejahteraan pengrajin, melestarikan budaya Bali, dan memperkuat posisi produk kerajinan di pasar. Artikel ini menguraikan metode pelaksanaan PKM dan hasil yang dicapai, serta manfaat yang diperoleh dari program ini. Program pengabdian ini berhasil memberikan dampak positif bagi mitra melalui penerapan teknologi seperti Microsoft Excel dan PowerPoint, serta penyuluhan materi terkait perhitungan biaya produksi, pengelolaan SDM, dan pentingnya deskripsi produk. Hasil penyuluhan menunjukkan peningkatan yang signifikan dalam pemahaman peserta mengenai perhitungan HPP dan penetapan harga jual, sebagaimana terlihat dari peningkatan rata-rata jawaban benar antara pre-test dan post-test.
Factors Affecting Supply Chain Performance of Grocery Store in Ende Regency Nusa Tenggara Timur Province Lubalu, Anthonia; Sutapa, I Nyoman
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The article discusses the factors that affect the performance of the supply chain of a grocery store business of Micro Small and Medium Enterprises (MSMEs) in Ende Regency, Nusa Tenggara Timur province. Poorly designed supply chain performance can pose a variety of problems. This is characterized by the stock of goods that are often empty in the warehouse resulting in customers having to look elsewhere. The goal is to get accurate information directly in the field in order to be able to do improvisation in running a business. In addition, the purpose of this study is to find out what factors can affect either directly or indirectly on supply chain performance. The research method is ethnographic method, this method is a writing that describes a society, group or human life. The process of retrieving data on this method uses in-person interviews with sources or customers at a grocery store business in Ende Regency. The results showed that the performance of this supply chain can be improved with several things, including the environment, availability of goods, completeness, service and response of sellers, leather offered and price offers.
Mathematical Modeling of the Decoy Effect to Shift Consumer Preferences in House-Type Purchases Baskoro, Sentot Eko; Sutapa, I Nyoman; Suhartono, Suhartono
CAUCHY: Jurnal Matematika Murni dan Aplikasi Vol 10, No 2 (2025): CAUCHY: JURNAL MATEMATIKA MURNI DAN APLIKASI
Publisher : Mathematics Department, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/cauchy.v10i2.36937

Abstract

This study discusses the design of a Mechanism Design-based Decoy Effect Mathematical Model to shift consumer preferences from small-type houses to large-type houses. The model uses area-per-price utility that combines the ratio of building area and land area to price, and formulates the optimization of decoy attributes so that large-type houses dominate but remain close as comparators. The model is explained with a case study, namely large houses are set at a price of  IDR, land area of  m², and building area of  m²; small houses are priced at  million IDR, building area of  m², and land area of  m²; then two types of decoy house prices are set, namely  million and  million IDR. With the ratio of building and land area to price, namely  and  as well as  and , large-type houses excel in terms of building-per-price and are equivalent in terms of land-per-price. Asymmetric decoy houses can be constructed by selecting  and . The results of the mathematical model calculations obtained the closed solutions 'adjacent' and 'strong' for the two types of prices. Sensitivity analysis shows that the target margin advantage increases linearly with  and the context scale , above the base margin . This model provides an operational and easily auditable mechanism in practice.