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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication

Siregar, Mariana R.A

Universitas Pakuan

Author-ID : 3980301

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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HUBUNGAN KUALITAS PELAYANAN KELUHAN DENGAN KEPUASAN PELANGGAN Oktha Fanny; Muslim Muslim; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision

STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Meridian Firmansyah; Mariana Siregar; Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.

ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018 Fajar Widianto; Sardi Duryatmo; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation

SIKAP PENGUNJUNG TAMAN EKSPRESI TERHADAP PELAYANAN INFORMASI FASILITAS KOTAK LITERASI CERDAS SEBAGAI SARANA BACA Wanda Sri Maryati; Mariana Rista Ananda Siregar; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

The study aims to analyze a visitor's attitude toward information services as a means of reading facilities. The model theory used in this study is the SMCR theory that stands for source, message, channel, and receiver. On this study researchers took the population in central bogor district as a population in bogor city, they were visitors or people who had already been to the expression park. The sample retrieval technique on this study uses purposive sampling. Researchers are using the slovin formula asa basis for sample from the population. The study employs two variables, X - characteristic variables of the visitor's age, gender, educational level, and work level while the Y attitude variables, cognitive, affective, and cumulative.

STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Eko Sandi Satiyono; Dwi Rini Sovia; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of “Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is “Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,“Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market.

ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM Dewi Septika; Mariana Rista Ananda Siregar; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.

APAKAH PEMUDA DESA MENGETAHUI OBYEK WISATA DI DESANYA? Gambaran Pengetahuan Pemuda Tentang Potensi Wisata Desa Ciasmara Kecamatan Pamijahan Kabupaten Bogor Yogaprasta Adi Nugraha; David Rizar Nugroho; Mariana Rista Ananda Siregar; Restu Maharani Dewi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This study was conducted to identify the perception of rural youth on tourism potential in Ciasmara Village. In addition, this study also tries to describe individual characteristics, frequency of visits to tourist objects, analyse the relationship between individual characteristics and frequency of visits with youth perceptions. Indicators on individual characteristics include age, gender, and level of education. Indicators on the frequency of youth visits include the frequency of visits to waterfalls and the frequency of visits to hot springs. The research was carried out in Ciasmara Village, Pamijahan District, Bogor Regency from April 2019 to August 2020. This method uses two approaches, namely a Survey approach to see the distribution of perceptions. The sampling technique used was purposive sampling technique with descriptive-correlational quantitative methods, descriptive statistical data analysis techniques and non-parametric statistics (Rank Spearman Chi-Square). This research found that youth in Ciasmara village have a positive perception of tourism potential in Ciasmara village but from the results of in-depth interviews it was also found that there are several challenges that need to be considered if they want to develop Ciasmara Village as a tourist village

KOMUNIKASI PRIMER DAN SEKUNDER CITY BRANDING Mariana Siregar; Ezi Hendri
Jurnal Sosial Humaniora Vol. 10 No. 1 (2019): APRIL
Publisher : Universitas Djuanda Bogor

Untuk mengefektifkan pelaksanaan strategi komunikasi city branding di media sosial, pemerintah Kota Bogor perlu memahami karakter publiknya (komunikan), salah satu publiknya adalah mahasiswa. Mahasiswa merupakan salah satu publik potensial pesan komunikasi city branding suatu daerah. Penelitian ini bertujuan mengenali karakter dan pemanfaatan media sosial mereka dalam penelusuran informasi publik daerahnya dan media sosial mana yang paling sering digunakan mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode deskripsi kuantitatif yang terdiri dari analisis statistik deskriptif (frekuensi dan persentase) digunakan untuk menganalisis deskripsi peubah peubah-peubah karakteristik responden, dan analisis rataan skor digunakan untuk menganalisis penilaian dari komunikasi kota. Pengambilan sampel penelitian dilakukan dengan cara quota sampling menggunakan rumus Slovin. Hasil penelitian menunjukkan mahasiswa di Kota Bogor memiliki tiga media sosial instagram, facebook, twitter. Dilihat dari keaktifan penggunaan instagram, youtube, dan Facebook. Karakteristik mahasiswa yang menggunakan media sosial di Kota Bogor dalam penelitian ini di media massa didominasi oleh mahasiswa dengan perbandingan 52 persen dengan 48 persen responden mahasiswi. Di rentang usia 18-26 tahun, usia mereka tiga terbanyak adalah berusia 22 tahun, usia 21 tahun, usia 20 tahun sebanyak, sisanya kurang dari umur 20 tahun, dan sebanyak 62,8 persen bertempat tinggal di Kota Bogor. Komunikasi primer yang ditemukan berupa strategi lanskap kota dalam bentuk revitalisasi situs bersejarah di Kota Bogor dinilai baik, sedangkan ruang terbuka hijau secara umum dinilai cukup baik. Pada tahapan komunikasi sekunder, media sosial paling sering menjadi rujukan mencari informasi Kota Bogor di kalangan mahasiswa terutama adalah akun instagram, facebook, dan twitter Pemerintah Kota Bogor.

KOMUNIKASI KOTA HEXAGON DI MEDIA SOSIAL Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Sosial Humaniora Vol. 10 No. 2 (2019): OKTOBER
Publisher : Universitas Djuanda Bogor

City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.

KOMUNIKASI WISATA SITU GUNUNG SUSPENSION BRIDGE DALAM MENGELOLA KUNJUNGAN DI MASA PANDEMI COVID-19 Verina Irvan Saipan; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6304

This study aims to determine and describe Situ Gunung Suspension Bridge Tourism Communication Management in Tourism Management During the Covid-19 Pandemic. This research is motivated by the current condition of the Covid-19 pandemic, so how can the tourism sector carry out strategies for tourism management during the pandemic. The method used in this study was a qualitative descriptive approach. Key informants used as many as 1 person and 4 informants. Data collection techniques used are through interviews, observation, and documentation. The results of this study, Communication Management in the Management of Situ Gunung Suspension Bridge Tourism During the Covid-19 Pandemic, namely by carrying out the Planning, Organizing, Actuating, and Controlling processes which have gone quite well in the management travel during the Covid-19 pandemic. In planning, the tourism manager uses his Instagram social media by multiplying video and image content to inform tourism and the preparation of planned programs has been going well, the organization carried out during the Covid-19 pandemic has no reduction of employees, the implementation of maintaining infrastructure in an efficient manner. periodically, and supervision is carried out by means of evaluation as well as several parties involved in the supervision.

Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fajriyanti, Roro Aulia Arsyta Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha

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