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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication
Siregar, Mariana R.A
Universitas Pakuan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Enhancing Stakeholder Communication and Management Strategies in Religious Tourism: A Case Study of Pura Parahyangan Agung Jagatkarta Siregar, Mariana Rista Ananda; Iskandar, Diffa Arcely
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33331

Abstract

The utilization of places of worship as sustainable religious destinations necessitates not only the strategic management of communication with relevant stakeholders but also the preservation of cultural heritage, belief systems, and communal traditions. Furthermore, it requires safeguarding historical monuments and religious rituals while promoting environmental sustainability to maintain both the ecological integrity and the spiritual sanctity of the site. This research focuses on identifying the key stakeholders and evaluating the communication strategies employed between the management of the religious tourism site and other involved parties at Pura Parahyangan Agung Jagatkarta. Utilizing a sequential mixed-methods approach, which combines qualitative and quantitative research, data was gathered through comprehensive interviews and observations. This was further enriched by a SWOT analysis to establish effective management strategies. The Pentahelix model was applied to highlight the roles of five primary stakeholders: government, academia, community, business, and media. Findings from the IFAS and EFAS analyses suggest that while the natural allure of sites like Pura Parahyangan Agung Jagatkarta is significant, it must be matched by enhancements in infrastructure and accessibility. Managing religious tourism destinations such as Pura Parahyangan Agung Jagatkarta requires close collaboration among government, local communities, and businesses to optimize resources, improve infrastructure, and enhance accessibility. Sustainable management must address visitor surges, provide education on local rules and traditions, and preserve the sanctity and sacred atmosphere of the site. These measures ensure that the destination supports tourism while maintaining its cultural and religious values. 
Komunikasi Mitigasi Bencana Pada Peserta Didik Sekolah Dasar Siregar, Mariana Rista Ananda; Sariswara, Valianty; Nuraisyiah, Siti Fathonah
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.19406

Abstract

This study aims to analyze the disaster mitigation communication steps implemented by the Citeko Meteorological Station of BMKG through the "BMKG Goes To School" program targeted at elementary school students in disaster-prone areas. The research employed a qualitative case study approach, with data collected through in-depth interviews, participant observations, and document analysis, and processed using the atlas.ti version 9 software. The findings reveal that the implementation of disaster communication follows five key strategic steps: (1) Situational awareness is achieved by utilizing local disaster risk maps and weather forecasts; (2) Customer focus is applied by tailoring messages to children's cognitive levels using simple language, visuals, animations, and thematic songs; (3) Leadership commitment is shown through the active involvement of the station head in both planning and implementation; (4) Inclusion of communication in planning and operations is reflected in the assignment of a trained team and the execution of earthquake simulation drills; and (5) Media partnership has limited impact due to the primary audience’s low access to digital media. The study recommends incorporating training for teachers and establishing a structured evaluation framework to enhance the program's communication effectiveness.
STRATEGI PEMASARAN PERSONAL SELLING DAN WORD OF MOUTH TOKO KUE TRADISIONAL SIMPANG TIGA EMPANG BOGOR Siregar, Mariana Rista Ananda; Asmara, Mojang Ayu; Awallya, Vika; Virsya, Amanda Maulidha
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 1 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i1.2576

Abstract

The analysis of this research is the marketing strategy of the Simpang Tiga Empang Bogor Cake Shop in the digital era. This study used a qualitative research method with a descriptive approach, describing the situation thoroughly and in depth. Sources of data obtained using primary data sources. Obtained direcly from the owner of the Simpang Tiga Empang Cake Shop. The purpose of this research is to find out the marketing strategy carried out by the Simpang Tiga Empang Cake Shop in marketing its products amidst culinary business competition in the digital era. The marketing strategy carried out by the Simpang Tiga Empang Cake Shop is to focus on improving product quality, maintaining the traditional taste of products, setting prices that are affordable for all people, improving service quality, and complete product types. From the strategy carried out by the Simpang Tiga Empang Cake Shop, WOM was born. Word of Mouth is the dissemination of information from one individual to another through oral communication. Simpang Tiga Empang Cake Shop also carries out executive selling, namely personal selling activities carried out direcly by the company’s leadership.Analisis penelitian ini adalah strategi pemasaran Toko Kue Simpang Tiga Empang Bogor di era digital. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif, menggambarkan keadaan secara menyeluruh dan mendalam. Sumber data diperoleh dengan menggunakan sumber data primer. Didapatkan langsung dari pemilik Toko Kue Simpang Tiga Empang. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan Toko Kue Simpang Tiga Empang dalam memasarkan produknya di tengah persaingan bisnis kuliner di era digital. Strategi pemasaran yang dilakukan oleh Toko Kue Simpang Tiga Empang adalah fokus pada peningkatan kualitas produk, menjaga cita rasa tradisional produk, menetapkan harga yang terjangkau untuk semua kalangan, meningkatkan kualitas pelayanan, dan melengkapi jenis produk. Dari strategi yang dilakukan Toko Kue Simpang Tiga Empang, lahirlah WOM. Word of Mouth adalah penyebaran informasi dari satu orang ke orang lain melalui komunikasi lisan. Toko Kue Simpang Tiga Empang juga melakukan executive selling yaitu kegiatan personal selling yang dilakukan langsung oleh pimpinan perusahaan.
ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018 Fajar Widianto; Sardi Duryatmo; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2512

Abstract

The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation
SIKAP PENGUNJUNG TAMAN EKSPRESI TERHADAP PELAYANAN INFORMASI FASILITAS KOTAK LITERASI CERDAS SEBAGAI SARANA BACA Wanda Sri Maryati; Mariana Rista Ananda Siregar; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4433

Abstract

The study aims to analyze a visitor's attitude toward information services as a means of reading facilities. The model theory used in this study is the SMCR theory that stands for source, message, channel, and receiver. On this study researchers took the population in central bogor district as a population in bogor city, they were visitors or people who had already been to the expression park. The sample retrieval technique on this study uses purposive sampling. Researchers are using the slovin formula asa basis for sample from the population. The study employs two variables, X - characteristic variables of the visitor's age, gender, educational level, and work level while the Y attitude variables, cognitive, affective, and cumulative.
STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Eko Sandi Satiyono; Dwi Rini Sovia; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1008

Abstract

ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market. 
ANALISIS PUBLISITAS @SARI.ORGANIK MELALUI MEDIA SOSIAL INSTAGRAM Dewi Septika; Mariana Rista Ananda Siregar; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3288

Abstract

This research was conducted in order to identify Sari Organik publicity analysis through Instagram social media based on the Iriantara concept which consists of the basic principles of publicity. This type of research is descriptive qualitative, this research focuses on one of the activities in Sari Organik, namely publicity activities on Instagram social media. In this regard, this qualitative descriptive approach is expected to explain the situation, problems and @sari.organik publicity activities through social media. This research was conducted at Sari Organik in February 2020. Data analysis techniques used were data reduction, data presentation, and conclusions, so that the data collected was only important data because it had been sorted. This study uses observation techniques, in-depth interviews, and documentation, meaning researchers get data from these 3 techniques. The results showed that the publicity activities at Sari Organik which were carried out using the basic principles of publicity from the Iriantara concept were very effective with wide and inexpensive reach. Publication activities are very important to support activities in selling products. As for the focus of the media used as publicity media is Instagram social media. Instagram is one of the media that is loved today as well as Sari Organic using Instagram as a media publicity.
Promosi Lagu “Takut” di Media Sosial Tiktok Roro Aulia Arsyta Fajriyanti; Mariana Rista Ananda Siregar; Qoute Nuraini Cahyaningrum
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9839

Abstract

The purpose of this study is to understand how the marketing public relations of the song "Takut" by Idgitaf on the TikTok application works and the effectiveness of TikTok as a marketing public relations medium for the song "Takut" by Idgitaf. The research method used is descriptive qualitative. Data sources were obtained through in-depth analysis and interviews. Interviews were conducted with Idgitaf the singer of the song "Takut", Idgitaf's manager, fans, and a social media specialist/content specialist from DANA. The results of the study show that Idgitaf carries out marketing communication or more specifically marketing public relations in promoting the song "Takut" on the TikTok social media platform. In marketing and promotional activities, Idgitaf employs three strategic techniques. Firstly, Idgitaf uses a pull strategy by creating relevant promotional videos or content that resonates with its target market segment. Secondly, Idgitaf utilizes a push strategy by creating massive and varied videos or content to market the song "Takut". Thirdly, Idgitaf employs a passing strategy by consistently promoting the song even after it has gained popularity in the market. This is done to maintain the song's presence. TikTok also proves to be an effective promotional medium as the marketing and promotion efforts conducted significantly impact the success of the song "Takut".
APAKAH PEMUDA DESA MENGETAHUI OBYEK WISATA DI DESANYA? Gambaran Pengetahuan Pemuda Tentang Potensi Wisata Desa Ciasmara Kecamatan Pamijahan Kabupaten Bogor Yogaprasta Adi Nugraha; David Rizar Nugroho; Mariana Rista Ananda Siregar; Restu Maharani Dewi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4430

Abstract

This study was conducted to identify the perception of rural youth on tourism potential in Ciasmara Village. In addition, this study also tries to describe individual characteristics, frequency of visits to tourist objects, analyse the relationship between individual characteristics and frequency of visits with youth perceptions. Indicators on individual characteristics include age, gender, and level of education. Indicators on the frequency of youth visits include the frequency of visits to waterfalls and the frequency of visits to hot springs. The research was carried out in Ciasmara Village, Pamijahan District, Bogor Regency from April 2019 to August 2020. This method uses two approaches, namely a Survey approach to see the distribution of perceptions. The sampling technique used was purposive sampling technique with descriptive-correlational quantitative methods, descriptive statistical data analysis techniques and non-parametric statistics (Rank Spearman Chi-Square). This research found that youth in Ciasmara village have a positive perception of tourism potential in Ciasmara village but from the results of in-depth interviews it was also found that there are several challenges that need to be considered if they want to develop Ciasmara Village as a tourist village
STRATEGI KOMUNIKASI PENYULUHAN GURU BIMBINGAN KONSELING DALAM MEMBANTU SISWA MENENTUKAN JURUSAN DI PERGURUAN TINGGI Agatha Lin Natasha; Mariana Rista Ananda Siregar; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2511

Abstract

This study aims to determine the communication strategy of counseling guidance counselor (BK) teacher messages in guiding students to determine university majors in class XII students at SMAN 1 Sukaraja, what are the communication effects and what obstacles encountered by the Guidance Counseling teacher. This research uses Miles and Huberman data analyzing. The results show that the communication strategy of the counseling message give the counseling guidance teacher to help students determine university majors in class XII at SMAN 1 Sukaraja quite good in accordance with the communication strategy proposed by Hafied Cangara namely the determination of communicators, defines target and audience needs, preparation techniques message and media selection. Some of the obstacles that are no other than internal and external factors. Internal factors come from the school itself while external factors come from problems outside the school. The apprenticeship program from the school itself includes no campus surgical or carrer-B programs. External factors related from outside the school are family backgrounds that are less supportive of students in determining university majors. The community relations or public relation at school need to be made so that external factors could be stronger. More actively looking for scholarship programs, learning from the experience of seniors who have succeeded, balancing the desires of parents with personal ideals, so that such things must be able to be encouraging students.Keywords: communication strategy; counseling message; counseling guidance; students class XII.
Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim Muslim Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Roro Aulia Arsyta Fajriyanti Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha