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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication
Siregar, Mariana R.A
Universitas Pakuan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Enhancing Stakeholder Communication and Management Strategies in Religious Tourism: A Case Study of Pura Parahyangan Agung Jagatkarta Siregar, Mariana Rista Ananda; Iskandar, Diffa Arcely
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33331

Abstract

The utilization of places of worship as sustainable religious destinations necessitates not only the strategic management of communication with relevant stakeholders but also the preservation of cultural heritage, belief systems, and communal traditions. Furthermore, it requires safeguarding historical monuments and religious rituals while promoting environmental sustainability to maintain both the ecological integrity and the spiritual sanctity of the site. This research focuses on identifying the key stakeholders and evaluating the communication strategies employed between the management of the religious tourism site and other involved parties at Pura Parahyangan Agung Jagatkarta. Utilizing a sequential mixed-methods approach, which combines qualitative and quantitative research, data was gathered through comprehensive interviews and observations. This was further enriched by a SWOT analysis to establish effective management strategies. The Pentahelix model was applied to highlight the roles of five primary stakeholders: government, academia, community, business, and media. Findings from the IFAS and EFAS analyses suggest that while the natural allure of sites like Pura Parahyangan Agung Jagatkarta is significant, it must be matched by enhancements in infrastructure and accessibility. Managing religious tourism destinations such as Pura Parahyangan Agung Jagatkarta requires close collaboration among government, local communities, and businesses to optimize resources, improve infrastructure, and enhance accessibility. Sustainable management must address visitor surges, provide education on local rules and traditions, and preserve the sanctity and sacred atmosphere of the site. These measures ensure that the destination supports tourism while maintaining its cultural and religious values. 
Komunikasi Mitigasi Bencana Pada Peserta Didik Sekolah Dasar Siregar, Mariana Rista Ananda; Sariswara, Valianty; Nuraisyiah, Siti Fathonah
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.19406

Abstract

This study aims to analyze the disaster mitigation communication steps implemented by the Citeko Meteorological Station of BMKG through the "BMKG Goes To School" program targeted at elementary school students in disaster-prone areas. The research employed a qualitative case study approach, with data collected through in-depth interviews, participant observations, and document analysis, and processed using the atlas.ti version 9 software. The findings reveal that the implementation of disaster communication follows five key strategic steps: (1) Situational awareness is achieved by utilizing local disaster risk maps and weather forecasts; (2) Customer focus is applied by tailoring messages to children's cognitive levels using simple language, visuals, animations, and thematic songs; (3) Leadership commitment is shown through the active involvement of the station head in both planning and implementation; (4) Inclusion of communication in planning and operations is reflected in the assignment of a trained team and the execution of earthquake simulation drills; and (5) Media partnership has limited impact due to the primary audience’s low access to digital media. The study recommends incorporating training for teachers and establishing a structured evaluation framework to enhance the program's communication effectiveness.
STRATEGI PEMASARAN PERSONAL SELLING DAN WORD OF MOUTH TOKO KUE TRADISIONAL SIMPANG TIGA EMPANG BOGOR Siregar, Mariana Rista Ananda; Asmara, Mojang Ayu; Awallya, Vika; Virsya, Amanda Maulidha
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 1 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i1.2576

Abstract

The analysis of this research is the marketing strategy of the Simpang Tiga Empang Bogor Cake Shop in the digital era. This study used a qualitative research method with a descriptive approach, describing the situation thoroughly and in depth. Sources of data obtained using primary data sources. Obtained direcly from the owner of the Simpang Tiga Empang Cake Shop. The purpose of this research is to find out the marketing strategy carried out by the Simpang Tiga Empang Cake Shop in marketing its products amidst culinary business competition in the digital era. The marketing strategy carried out by the Simpang Tiga Empang Cake Shop is to focus on improving product quality, maintaining the traditional taste of products, setting prices that are affordable for all people, improving service quality, and complete product types. From the strategy carried out by the Simpang Tiga Empang Cake Shop, WOM was born. Word of Mouth is the dissemination of information from one individual to another through oral communication. Simpang Tiga Empang Cake Shop also carries out executive selling, namely personal selling activities carried out direcly by the company’s leadership.Analisis penelitian ini adalah strategi pemasaran Toko Kue Simpang Tiga Empang Bogor di era digital. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif, menggambarkan keadaan secara menyeluruh dan mendalam. Sumber data diperoleh dengan menggunakan sumber data primer. Didapatkan langsung dari pemilik Toko Kue Simpang Tiga Empang. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan Toko Kue Simpang Tiga Empang dalam memasarkan produknya di tengah persaingan bisnis kuliner di era digital. Strategi pemasaran yang dilakukan oleh Toko Kue Simpang Tiga Empang adalah fokus pada peningkatan kualitas produk, menjaga cita rasa tradisional produk, menetapkan harga yang terjangkau untuk semua kalangan, meningkatkan kualitas pelayanan, dan melengkapi jenis produk. Dari strategi yang dilakukan Toko Kue Simpang Tiga Empang, lahirlah WOM. Word of Mouth adalah penyebaran informasi dari satu orang ke orang lain melalui komunikasi lisan. Toko Kue Simpang Tiga Empang juga melakukan executive selling yaitu kegiatan personal selling yang dilakukan langsung oleh pimpinan perusahaan.
Promosi Lagu “Takut” di Media Sosial Tiktok Fajriyanti, Roro Aulia Arsyta; Siregar, Mariana Rista Ananda; Cahyaningrum, Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9839

Abstract

The purpose of this study is to understand how the marketing public relations of the song "Takut" by Idgitaf on the TikTok application works and the effectiveness of TikTok as a marketing public relations medium for the song "Takut" by Idgitaf. The research method used is descriptive qualitative. Data sources were obtained through in-depth analysis and interviews. Interviews were conducted with Idgitaf the singer of the song "Takut", Idgitaf's manager, fans, and a social media specialist/content specialist from DANA. The results of the study show that Idgitaf carries out marketing communication or more specifically marketing public relations in promoting the song "Takut" on the TikTok social media platform. In marketing and promotional activities, Idgitaf employs three strategic techniques. Firstly, Idgitaf uses a pull strategy by creating relevant promotional videos or content that resonates with its target market segment. Secondly, Idgitaf utilizes a push strategy by creating massive and varied videos or content to market the song "Takut". Thirdly, Idgitaf employs a passing strategy by consistently promoting the song even after it has gained popularity in the market. This is done to maintain the song's presence. TikTok also proves to be an effective promotional medium as the marketing and promotion efforts conducted significantly impact the success of the song "Takut".
Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fajriyanti, Roro Aulia Arsyta Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha