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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication
Siregar, Mariana R.A
Universitas Pakuan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Structural Equation Modeling (SEM) Analysis Of Creative Video Competition Event On The Brand Image Of "Bogor Sport And Tourism" As Branding Bogor Regency Mariana Rista Ananda Siregar; Imani Satriani
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 1: January - March 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i1.19062

Abstract

The purpose of this research is to find out how the Bogor Regency branding campaign (city branding) "Bogor Sport and Tourism" can shape the brand image of Bogor Regency as a sports and tourism destination through the activity of "Creative Video and Singing Competition" about tourist destinations in Bogor Regency. This activity is one of the efforts to build its destination brand in terms of communication with its city branding stakeholders (city branding). The stimulus-response theory was used in this title-related research. This is a quantitative study that uses PLS-SEM data analysis. This study's population consisted of 67 participants who had gone through the selection stage to determine the winner. The study employed quota sampling. The findings revealed that the government must continue improving event marketing to improve brand image. According to the research findings, brand image improves when event marketing performance is successful. Event marketing can be strengthened by strengthening its forming constructs: individual, innovation, integrity, intensity, interaction, and involvement. At the same time, brand image can be seen in infrastructure, landscape, structure, and behavioural aspects.
Daya Tarik Wisata dan Promosi Instagram Yang Memengaruhi Keputusan Berkunjung Wisatawan di The Ranch Cisarua Muhammad Rifki Alian; Mariana R. A. Siregar; Imani Santriani
JURNAL DESTINASI PARIWISATA Vol 10 No 2 (2022): VOL 10, NO 2 (2022): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2022.v10.i02.p08

Abstract

The development of tourism in the future will face increasingly fierce competition in both marketing and tourismproduct development. A place that can be said as a tourist destination is certainly supported by various things, one ofwhich is a tourist attraction and promotion on social media as an information tool. A tourist attraction is aninteresting and worthy tourist place to visit. In addition to tourist attractions, promotions on social media can attractthe attention of customers to visit tourist attractions. However, Tourist Attractions and Instagram Promotionsrequire a maximum strategy so that the information provided can be given correctly and maximally. The RanchCisarua experienced a decrease in visitors in 2021 by 35 percent and the management of Instagram social media isstill not optimal. Based on this, the purpose of this study was to determine the effect of tourist attraction andInstagram promotion on the decision to visit The Ranch Cisarua. This research is a type of quantitative research. Theresearch was conducted at The Ranch Cisarua. The sampling technique is non-probability sampling with purposivesampling type. The number of samples of 100 people was taken from the total population of Instagram followers@theranchcisarua as many as 11,300 people. Data collection techniques using questionnaires and observation. Theresults of data analysis and it is known that there is an influence of tourist attraction and Instagram promotion onthe decision to visit The Ranch Cisarua by 64 percent. Meanwhile, 36 percent is influenced by other variables notexamined in this study.Keywords: Tourist Attractions, Visiting Decisions, Instagram Promotions, Publicity.
Manajemen Promosi Event Teenage Calling (Studi Kasus Keberhasilan Pengelolaan Promosi Kegiatan Mahasiswa Di Media Dalam Jaringan) Andika Pramudya Ananta; Fariz D Septiansyah; Adinda Dwi Cahya; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.8286

Abstract

Teenage Calling is a form of event organizer managed by a group of Pakuan University Communication Science students as one of the final assignment collections for special event management courses. This study aims to determine the success of promotional management at the teenage calling event in various online media. This research uses qualitative research methods with data collection techniques including interviews, observation, documentation of 3 in-depth sources, and literature studies. The results showed that promotion is the main key to the success of the event because promotion provides engagement with the event. The teenage calling event involves management functions, namely by implementing POAC so that an event runs smoothly, how the audience is interested in the event being held, and how to make an event interesting. Publication through online media is quite effective in this event considering that at the teenage calling event, the audience who came was so crowded that all tickets were sold out.
Memahami Perilaku Generasi Z di Kedai Kopi Bogor Timur Mariana Rista Ananda Siregar; Audya Shafa Salsabila; Sofia Hasna Mutmainah; Kresna Wahyu Inzaghi
Jurnal Riset Public Relations Volume 3, No. 1, Juli 2023, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v3i1.1720

Abstract

Abstract. Generation Z is people born from 1995 to 2010. The number of coffee shops in the city of Bogor is able to create a new habit for most people, known as coffee. Coffee activities are not only limited to drinking coffee, but also bring up a consumptive behavior and also new behavior. This study aims to find out how Generation Z behaves in the habit of drinking coffee at Kopi Nako Rumah Sangrai and Kawan Baru and looking at the interpersonal communication that exists. This research method uses qualitative methods with data collection techniques through interviews and direct observation. The results of the study show that the consumptive behavior of generation Z in cafe shops in East Bogor is not only for relaxing, but also as a comfortable place for productivity, such as working or doing assignments. Abstrak. Generasi Z merupakan orang yang lahir dari tahun 1995 sampai 2010. Banyaknya kedai kopi di Kota Bogor mampu menciptakan sebuah kebiasaan baru pada sebagian besar masyarakat yang dikenal dengan istilah ngopi. Kegiatan ngopi tidak hanya sebatas minum kopi saja, namun juga memunculkan sebuah perilaku konsumtif dan juga perilaku baru. Penelitian ini bertujuan untuk mengetahui bagaimana perilaku Generasi Z dalam kebiasaan ngopi di Kopi Nako Rumah Sangrai dan Kawan Baru. Metode penelitian ini menggunakan metode kualitatif dengan teknik pengambilan data melalui wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwa perilaku konsumtif generasi Z di kedai kafe di Bogor Timur tidak hanya untuk sekedar bersantai, namun nyaman juga dijadikan sebagai tempat produktivitas, seperti bekerja atau mengerjakan tugas.
Fasilitasi Penguatan Kapasitas Pengelolaan Promosi Wisata Desa Berbasis Masyarakat Mariana Rista Ananda Siregar; Diana Amaliasari; Tiara Puspanidra; Yogaprasta Adi Nugraha
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2023): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v5i3.1819

Abstract

Tujuan kegiatan pengabdian masyarakat ini dilakukan untuk menfasilitasi penguatan kapasitas pengelola wisata yang masih mengalami kendala pengelolaan promosi wisata di Desa Ciasmara. Kegiatan pengabdian pada masyakarakat ini dilakukan dengan metode wawancara mendalam, diskusi kelompok terpumpun (DKT), dan Evaluasi. Kegiatan ini melibatkan partisipasi Bumdes Cahaya Asmara, pengelola sektor Saderi, Cipanas Karang, dan Cikawah. Hasil kegiatan menemukan kondisi promosi wisata yang masih menghadapi tantangan pengelolaan dan keterbatasan dikarenak kapasitas kapasitas pengelola wisata masih minim dan belum ada koordinasi yang cukup antar pengelola. Fasilitator perlu membuat rancangan pelatihan dan pendampingan pembuatan media promosi dan penguatan kapasitas dan pendampingan pembuatan materi promosi untuk diunggah di media sosial pengelola wisata.
Efektivitas Event Lomba Video Kreatif dan Menyanyi terhadap Citra Jenama Destinasi Tempat Wisata Satriani, Imani; Siregar, Mariana Rista Ananda
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol 6 No 2 (2023): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v6i2.8162

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana pengaruh kegiatan lomba dengan citra jenama “Bogor Sport and Tourism” Kabupaten Bogor sebagai destinasi tempat wisata. Metode penelitian kuantitatif menggunakan analisis data deskriptif dan kausal dengan metode regresi linear sederhana. Populasi penelitian ini adalah peserta yang mengikuti event lomba yang telah melalui tahap seleksi untuk dilombakan sebanyak 41 peserta dengan teknik kuota sampling. Hasil penelitian menunjukkan bahwa atribut kegiatan (event) memiliki pengaruh terhadap jenama kota (brand image). Jika kegiatan ditiadakan, maka jenama sebuah kota akan berkurang di benak khalayak. Selain kegiatan lomba, terdapat faktor komunikasi pemasaran lainnya yang memengaruhi jenama kota. Kesimpulan dari penelitian ini adalah lomba video kreatif dan menyanyi dari pemerintah Kota Bogor berkontribusi dalam membentuk citra Kabupaten Bogor sebagai destinasi wisata yang perlu dipertahankan untuk melekat di pikiran masyarakat. Kata Kunci: Bogor Sport and Tourism, Brand Image, Efektivitas, Event, Penjenamaan Kota.
Konten Informatif Dan Edukatif Terhadap Kesadaran Merek Restoran ShukaGrill Tiyas Tirani; Mariana Rista Ananda Siregar; Sabila Adinda P. Andarini
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 2 (2024): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out about the relationship between Social Media Marketing Instagram account @shukagrill Brand Awareness (Case Study of All You Can Eat Restaurant with Three Furnaces). The independent variable (X) is social media marketing and the dependent variable (Y) is brand awareness. The indicators used for Social Media Marketing variables are Content Creation, Content Sharing, Connecting, and Community Building. Brand Awareness indicators include Unaware of Brand, Brand Recognition, Brand Recall, and Top of Mind. This research uses a descriptive approach with Quantitative methods. The sample technique uses non-probality sampling with the criteria of followers of @shukagrill Instagram account. This study was conducted by distributing questionnaires and observations to 164 respondents. It was found that there was a relationship between social media marketing and brand awareness through Instagram @shukagrill of 3,58 in the high category. Respondents get information about AYCE three furnace products through content produced by Instagram accounts @shukagrill which are informative, clear, and educational. These results can clearly be seen that there is a unidirectional or positive relationship.
Strategi Komunikasi Interpersonal Konselor UPTD PPA Kota Bogor Dalam Permulaan Konseling Kasus Kekerasan (Studi Kasus Unit Pelaksana Teknis Daerah Kota Bogor) Dewantara, Muhammad Iqbal; Siregar, Mariana Rista Ananda
Gandiwa Jurnal Komunikasi Vol 4, No 2 (2024): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v4i2.3360

Abstract

 Penelitian ini bertujuan guna menemukan strategi baru dan lebih efektif dalam pelaksanaan permulaan konseling kasus kekerasan yang ditangani oleh konselor di UPTD PPA Kota Bogor. Penelitian ini menggunakan metode campuran kualitatif dan kuantitatif sekuensial. Yang dimana pengambilan data, penjelasan analisis dan pembahasan menggunakan metode kualitatif sementara untuk menemukan strategi yang baru menggunakan metode kuantitatif dengan analisis SWOT. Penelitian ini dilaksanakan di Unit Pelaksana Teknis Daerah Perlindungan Perempuan dan Anak Kota Bogor. Teknik pengambilan data dalam penelitian ini adalah dengan menggunakan teknik wawancara mendalam kepada setiap konselor yang ada di UPTD PPA Kota Bogor. Hasil penelitian ini adalah terdapat 4 strategi baru setelah dilakukan analisis SWOT dengan EFAS IFAS yang dimana UPTD PPA memiliki kendala internal dalam melakukan konseling namun ada peluang untuk bisa lebih baik kedepannya. Kesimpulannya UPTD PPA Kota Bogor harus menyelesaikan permasalahan internal yang dapat mengganggu jalannya konseling kasus kekerasan dan juga harus bisa memanfaatkan peluang yang ada.  
MEMAHAMI PESAN PERTANIAN DALAM PENGAJARAN DI SEKOLAH DAN HUBUNGANNYA DENGAN TINGKAT PENGETAHUAN SISWA PEDESAAN TENTANG PERTANIAN Nugraha, Yogaprasta Adi; Siregar, Mariana Rista Ananda; Rachmat, Muhammad Fadhilah Riandi
Media Bahasa, Sastra, dan Budaya Wahana Vol 30, No 2 (2024): Volume 30 Nomor 2 Tahun 2024
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v30i2.11539

Abstract

Penelitian ini bertujuan untuk mengetahui pesan pertanian dalam pengajaran antara guru dengan tingkat pengetahuan siswa tentang pertanian di Desa Ciasmara, Kecamatan Pamijahan Kabupaten Bogor. Penelitian ini menggunakan metode kuantitatif deskriptif korelasional, teori yang digunakan dalam penelitian ini adalah teori belajar sosial yang dikaitkan dengan penelitian ini untuk mencari hubungan antara pesan pertanian guru-murid terhadap pengetahuan siswa tentang pertanian. Penelitian ini dilakukan di desa Ciasmara, Kecamatan Pamijahan, Kabupaten Bogor dari Juni 2024 – Desember 2024. Teknik mengambilan data yang digunakan adalah observasi, angket/kusioner, dan wawancara. Penelitian ini menggunakan purposive sampling dengan menggunakan rumus Taro Yamane dengan jumlah sampel 150 responden. Hasil penelitian ini menunjukan bahwa kedalaman pesan dan perhatian pesan berhubungan dengan tingkat pengetahuan Siswa tentang pertanian.
Analisis Manajemen Kelompok Tani dalam Mempertahankan Keberlanjutan Program Herwanto, Puja Maulida; Agista, Putera; Muslim, Muhamad Naufal; Ningtyas, Syaharani Ayu; Mulyana, Hijra Drajat; Siregar, Mariana Rista Ananda
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.95-103

Abstract

The Jamelang Adult Farmers Group or as known as Kelompok Tani Dewasa (KTD) located in Kedunghalang Village, Bogor City, was established by the community to implement a program aimed at empowering society and enhancing food security through hydroponic farming. This study aims to understand how KTD Jamelang manages to sustain the Hidroponik Barokah program after the termination of the Corporate Social Responsibility (CSR) support from the Yayasan Baitul Mal (YBM) BRI. The research employs a qualitative approach, utilizing field observations and in-depth interviews to gain a comprehensive understanding. The findings indicate that the sustainability of this program is supported by participatory communication management, which involves members in decision-making and ensures transparency in financial and operational matters. Continuous guidance from the KTD Jamelang facilitator is also a key factor in the sustainability of the Hydroponic Barokah program. Additionally, the Hydroponic Barokah program has positively impacted KTD Jamelang members, leading to increased productivity, knowledge, and income. Furthermore, social support, networking, and market access significantly contribute to the program's sustainability.
Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fajriyanti, Roro Aulia Arsyta Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha