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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan Ilmu Sosial

Muhammad Syamsun

Departemen Manajemen FEM IPB

Author-ID : 399309

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 17 Documents Claim Missing Document

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Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group Setiyorini, Eviet Sri; Noorachmat, Bambang Pramudya; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

Analisis Manajemen Risiko Lingkungan, Sosial dan Tata Kelola pada Usaha Budidaya dan Pengolahan Kelapa Sawit (Studi Kasus: PT PP London Sumatra Tbk) Meilan, Tria Mutiari; Raharja, Sapta; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Palm oil (Elaeis guineensis Jacq.) is one of the main commodities in Indonesia . The production of Crude Palm Oil (CPO) and Palm Kernel Oil (PKO) in Indonesia has increased significantly in recent years. The palm oil industry is often accused of causing environmental degradation because some of the cultivation and processing practices are suspected to cause greenhouse gas emissions. The Government has implemented the obligations of certification of Indonesia Sustainable Palm Oil (ISPO) in accordance with the Government of Indonesia's commitment to improve the sustainability of the Indonesian palm oil industry. The objectives of this research are (1) To identify and analyze the impact of risk on environment, social and governance (ESG Risk) at each stage of oil palm cultivation and processing. (2) To identify and analyze the level of readiness to fulfill ISPO requirements (3). Determine the recommendations of risk control in the cultivation and processing of oil palm. The method used in this research is descriptive and analytic method which is a case study. Results of analysis at PT. London Sumatra (Lonsum) especially at Arta Kencana Estate, Lahat, South Sumatera which was not ISPO Certified yet, shows that there are 16 ESG risks and the highest is related to the preparation stage of the land area. Risk control recommended is Risk Avoidance. Arta Kencana Estate in general have fulfilled almost all of the requirements for compliance with required principles with an average index of 8.86. Arta Kencana Estate are need to complete and perform administrative improvements and requirements documents to be able to meet the gap. In this study found that the ESG risk on palm oil can be mitigated through the fulfillment of ISPO principles.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong) Setiawan, Teguh Febrianto; Suharjo, Budi; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

Perencanaan Strategik Sistem Informasi Pengembangan Usaha UD Vier 57 Sehat Bergizi Fadli, Rizki; Syamsun, Muhammad; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Small, medium to large companies in the computerization era is required to satisfy the customer needs. The existence of internet allow customer to receive information over the world. internet usage has been used by UD Vier 57 Sehat Bergizi in 2016, but there are no significant impact on production or number of agents. This study has three main objectives that include the following: (1) to identify the implementation of information system in UD Vier 57 Sehat Bergizi, (2) to analyze the needs of information system to improve the company’s competitive advantages and (3) to identify and recommend appropriate business development strategy. Analysis data was used in this study are value chain analysis, five competitive forces porter and SWOT (Strengths, Weakness, Opportunities dan Threats) analysis. Sample that used in this research was 2 respondents. This study showed that the use of information technology in UD Vier 57 Sehat Bergizi is not optimal. IFE score was 3,098 described that the strength owned by UD Vier 57 Sehat Bergizi can overcome it weakness fairly enough. EFE score was 3,339 described that UD Vier 57 Sehat Bergizi was good enough in responding the opportunity and minimize the threat. Score combination of EFE and IFE in IE matrix located in quadrant IV, grow and build. Strategy that fit to UD Vier 57 Sehat Bergizi was intensive strategy (market penetration, market development and product development). SWOT analysis produces 6 alternative strategy formula. Based on calculation in Quantitative Strategic Planning matrix, the most interesting strategy produced was increase marketing intensively and efficiently through online media.

Co-Authors Abdul Kohar Irwanto Adil, Adityawarman Andita Sayekti Annisa Putri Caesari, Annisa Putri Arifah Rizqiani Asep Sunandar Astriyani, Indri Bambang Pramudya Noorachmat, Bambang Pramudya Budi Suharjo Dedi Mulyono, Dedi Ediyanto Fadli, Rizki Faqih Udin dan Jono M. Munandar Meivita Amelia Henny Indreswari Imanuel Hitipeuw Khairiyah Kamilah Lindawati Kartika Meilan, Tria Mutiari Mukhamad Najib Musa Hubeis Nur Hadi Wijaya Pujasari, Syifa Ratna Putri, Revina Devitani R. Dikky Indrawan Raisha Pratidina, Raisha Sapta Raharja Satyanegara, Diqbal Setiawan, Teguh Febrianto Setiyorini, Eviet Sri Shindie Aulia Joushan, Shindie Aulia Siti Rahmawati Sukiswo Dirdjosuparto Wini - Trilaksani Wiwik Dwi Hastuti Worapishet, Thirarut

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