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All Journal Measurement : Jurnal Akuntansi Jurnal Administrasi Publik : Public Administration Journal SEIKO : Journal of Management & Business Jurnal Mantik CERMIN: Jurnal Penelitian Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Ilmiah Smart International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Economics (IJEC) International Journal of Economics and Management Research International Journal of Management Research and Economics Jurnal Tropical Aquatic Sciences RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management
Ferry Hidayat
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi & Rekayasa Teknologi
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

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Analysis of the Effect of Store Image, Service Quality and Price on Customer Loyalty Jesica Fashion Store Medan Jesica Pratama; Ferry Hidayat; Mario Andriaskiton
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1787

Abstract

This research aims to describe the the Effect of Store Image, Service Quality and Price on Customer Loyalty at Jesica Fashion Store Medan. This research was conducted over 6 (six) months, strating from September 2023 to February 2024. The respondents of this research were constumers at jesica fashion, the number of samples applied in this study was 80 respondents. The instrument used is a questionnaire to collect data from store image variabels, service quality variabels, price variables and loyalty variabels. This research was conducted utilizing validity test, reliability test, descriptive analysis, normality test, multiple linear regression analysis, partial hypothesis test or t test and calculation of the coefficient of determination. The results showed that store image partially had no significant effect while service quality and price had a significant effect on customer loyalty at the jesica fashion store in Medan. And simultaneously store image, service quality and price have a significant effect on customer loyalty jesica fashion medan store. With the value of the coefficient of determination, which is 56.3% and the remaining 43.7% is influenced by other external variables not examined in this study, for example, product innovation, product quality and so on.
Co-Authors Alvin Wiliawan Angelica, Christine Angelika Florencia Angelyn Veronica August Halomoan Siregar Destina Harefa Devi Handayani Zai Dina Wulandari Ervita Ervita Febriani Valentina Hermawan Sutanto Hidayat, Novrizal Intan Permatasari Gojali Jesica Pratama Karim, Ahmad Mario Andrias Kiton Mario Andriaskiton Mustakim, Mohammad Rafi’i, Akhmad Reiwines Reiwines Reza Nurul Ichsan Robin Robin Sere Theresia Yohana Aruan Silvia Sofyan Sylvina Wijaya Tanjung, Ali Mukti Tarigan, Usman Usman Tarigan Victor Wilson Linardy