Article Per Year (5 Year)
p-Index From 2021 - 2026
1.704
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan MediaKom : Jurnal Ilmiah Ilmu Komunikasi PRofesi Humas Martabe : Jurnal Pengabdian Kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Spektrum Komunikasi Jurnal Pengabdian Kepada Masyarakat (JPKM)
Yuni Tresnawati
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
ANALYZING THE IMPACT OF MARKETING INFORMATION ON THE PURCHASE DECISION OF ECO-FRIENDLY PRODUCTS ANALYZING THE IMPACT OF MARKETING INFORMATION ON THE PURCHASE DECISION OF ECO-FRIENDLY PRODUCTS Yuni Tresnawati; Alyssa Edwina Imad Khalid Bakhour
International Journal of Social Science Vol. 5 No. 3 (2025): October 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i3.11303

Abstract

This research explores the impact of marketing information on eco-friendly product purchase decisions, focusing on young consumers, particularly vocational school students. With growing awareness of sustainability, consumers are increasingly considering environmental impact in their purchasing decisions. However, the effectiveness of marketing information in influencing eco-friendly product purchases remains uncertain. While some studies suggest green marketing shapes consumer behavior, others highlight product quality and trust in sustainability claims as more dominant factors. The study aims to analyze factors affecting consumer acceptance of sustainability claims, emphasizing how marketing strategies highlighting environmental aspects, social media, and peer influence shape decision-making. Expected outcomes include: (1) publication in a national accredited journal, (2) development of a green marketing education module for vocational students, (3) formulation of evidence-based green marketing strategies, and (4) intellectual property rights submission for the developed model. This research is positioned at Technology Readiness Level (TRL) 3–4, focusing on exploration and conceptual model development to be tested qualitatively. The results aim to provide a foundation for designing effective, evidence-based green marketing strategies that can be applied by both industries and educational institutions to encourage more responsible consumption.
NAVIGATING INTERCULTURAL SPACES: A COMPARATIVE ANALYSIS OF COMMUNICATION BARRIERS, DIGITAL MEDIA UTILIZATION, AND ADAPTATION EXPERIENCES AMONG IISMA AWARDEES IN SOUTH KOREA AND MALAYSIA Melly Ridaryanthi; Vinka Patricia; Yuni Tresnawati; Eka Perwitasari Fauzi; Abdul Latiff Ahmad
MediaKom : Jurnal Ilmiah Komunikasi Vol. 16 No. 01 (2026): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the intercultural adaptation experiences of Indonesian undergraduate students participating in the Indonesian International Student Mobility Awards (IISMA) program, comparing awardees placed in South Korea (Hanyang University) and Malaysia (Universiti Kebangsaan Malaysia). Adopting a constructivist qualitative paradigm rooted in communication scholarship, the research investigates the interplay between cultural distance, verbal and non-verbal barriers, and contemporary digital mediation through theories of Anxiety/Uncertainty Management (AUM) and Integrative Cross-Cultural Adaptation. Data collected from in-depth interviews and institutional reports reveal that distinct cultural landscapes shape unique communicative hurdles. Awardees in South Korea faced a significant linguistic divide, rigid non-verbal hierarchies, and the pressures of an accelerated urban lifestyle (ppali-ppali). Conversely, awardees in Malaysia dealt with the subtle complexities of a multicultural society and semantic shifts within a false linguistic proximity. Across both cohorts, digital media platforms functioned as crucial adaptive mediators, providing real-time translation, logistical navigation, and psychological coping mechanisms through co-ethnic social networks. Ultimately, the findings demonstrate that overcoming these communication barriers facilitates personal and intercultural growth, illustrating the classic stress-adaptation-growth dynamic and highlighting the value of context-specific institutional preparation for international student mobility.
Co-Authors Abdul Latiff Ahmad Abdul Rahmat Alyssa Edwina Imad Khalid Bakhour Anindita Anindita Anindita, Anindita Ebenezer Pardede, Yosua Edwina Imad Khalid Bakhour, Alyssa Eka Perwitasari Fauzi Ervan Ismail Fachmi Khadam Haeril Kurniawan Prasetyo Melly Ridaryanthi Muhamad Husni Mubarok Riatun, Riatun Saeful Mujab Siti Dewi Sri Ratna Sari Sri Mulyati Sari Nasution Teguh Setiawan Vinka Patricia