Article Per Year (5 Year)
p-Index From 2021 - 2026
2.906
P-Index
This Author published in this journals
All Journal Excellent STRATEGIC Journal of Business Management Education (JBME) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) International Journal of Marine Engineering Innovation and Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Wasana Nyata Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan e-Jurnal Apresiasi Ekonomi WASANA NYATA
Resa Nurlaela Anwar
Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Efektivitas Dari Keputusan Pembelian Smartphone Xiaomi (Studi Pada Konsumen Di Wilayah DKI Jakarta) Handayani, Ellena Nurfazria; Quintania, Melani; Nova, Firsan; Anwar, Resa Nurlaela; Tiswoyo, Haddad Alif Dafa
Excellent Vol 11, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i1.1726

Abstract

Dengan melihat banyaknya persaingan antar merek Smartphone yang bermunculan seperti Oppo, Xiaomi, Vivo, Samsung, Realme yang menyebabkan persaingan yang kompetitif dalam hal penciptaan dan pengenalan seluruh produk-produk mereka ke konsumen. Penelitian ini secara spesifik bertujuan untuk menguji efektivitas dari keputusan pembelian Smartphone Xiaomi studi pada konsumen di wilayah DKI Jakarta. Jenis pienielitian yang digunakan adalah pendekatan penelitian kuantitatif Subjek dalam pienielitian ini adalah konsumien yang miengietahui dan miengunjungi Instagram Xiaomi sierta miembieli Smartphonie Xiaomi dalam jangka waktu maksimal 3 bulan tierakhir sierta bierdomisili di wilayah DKI Jakarta. Analisis data menggunakan teknik regresi linier berganda. Hasil penelitian membuktikan bahwa Social Media Marketing secara efektif berpengaruh atas keputusan pembelian dan Brand Identity juga secara efektif berpengaruh atas keputusan pembelian secara parsial. Kedua faktor di atas memberikan kontribusi efektivitasnya keputusan pembelian smartphone Xiaomi studi pada konsumen di wilayah DKI Jakarta sangat tinggi yaitu 89,2 persen.
Pelatihan Statistik Guna Meningkatkan Kemampuan Dalam Tindakan Penelitian Kelas Pada Guru-Guru SDS Keenkids Quintania, Melani; Handayani, Ellena Nurfazria; Anwar, Resa Nurlaela; Suprapto, Firre An
WASANA NYATA Vol 7, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v7i1.1463

Abstract

Tujuan kegiatan ini adalah untuk memberikan pelatihan statistika dalam melakukan penelitian tindakan kelas yang sudah menjadi kewajiban seorang guru. Pelatihan ini terdiri atas tiga bagian yaitu (1) pemberian materi mengenai apa itu definisi statistika dan hubungannya dengan penelitian tindakan kelas, (2) pemberian materi cara dan praktek statistika dalam penelitian kelas, dan (3) praktek langsung menggunakan statistika dalam penelitian tindakan kelas oleh guru.Hasil pelaksanaan kegiatan ini dapat dikatakan cukup baik. Guru-guru di SDS KeenKids yang menjadi peserta dalam kegiatan pelatihan ini sudah dapat memahami tentang pemanfaatan statistika dalam peneitian tindakan kelas dengan baik. Keberlanjutan kegiatan ini pun sangat diharapkan untuk dapat memberikan pengetahuan dan wawasan lebih mendalam tentang statistika untuk tujuan lain dalam proses pembelajaran di kelas.
Pelatihan dan Pendampingan Penyusunan Karya Tulis Ilmiah untuk Mahasiswa di Era Pandemi Anwar, Resa Nurlaela; Handayani, Ellena Nurfazria; Quintania, Melani; Nova, Firsan
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.3065

Abstract

Menyusun karya tulis ilmiah merupakan salah satu syarat menempuh program sarjana (S1) bagi seorang mahasiswa. Permasalahannya tidak semua mahasiswa memiliki kemampuan menulis artikel ilmiah dengan baik, salah satunya dalam bentuk skripsi. Studi pendahuluan di Universitas Darma Persada menjelaskan bahwa sebagian besar mahasiswa masih kesulitan menulis karya ilmiah. Karena masalah ini, perlu untuk mengajar dan mendukung mahasiswa dalam menulis skripsi. Desain program dirancang sebagai kegiatan pengabdian masyarakat. Pengabdian tersebut dilakukan oleh tim Dosen dari Fakultas Ekonomi Manajemen Universitas Darma Persada. Kegiatan pelatihan dan pendampingan dilakukan secara online, yaitu melalui internet. Tahap pertama adalah pelatihan dengan teori dan praktek, tahap kedua adalah instruksi untuk penyelesaian tugas akhir. Hasil dari kegiatan pengabdian masyarakat ini adalah mahasiswa dapat meningkatkan pemahaman dan keterampilannya dalam menulis artikel ilmiah. Selain itu, mahasiswa dapat secara mandiri mempublikasikan artikel di jurnal ilmiah.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA OPERATOR SELULER XL AXIATA Resa Nurlaela Anwar; Raynes Firdaus
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 5 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.127 KB) | DOI: 10.32670/fairvalue.v4i5.922

Abstract

The purpose of this study was to determine the effect of customer loyalty on users of XLinternet data provider. This research was conducted using a data collection method by meansof a questionnaire on 100 users of the XL internet provider data package. Samples were takenwith non-probability in the form of purposive sampling. Testing the quality of the data in thisstudy used validity and reliability tests. Data were analyzed using simple linear regressionanalysis and multiple linear regression, classical assumption tests (normality test,multicollinearity test, autocorrelation test, and heteroscedasticity test) were performed asstatistical requirements that must be met in performing linear regression analysis (simpleand multiple). Simultaneous hypothesis testing using the F test, partially using the T test. Theresults showed that there was a significant influence between the variables of ProductQuality and Service Quality on Customer Loyalty with a significance probability of 0.000<0.05. For the Product Quality variable on Customer Loyalty, it shows an insignificantnegative effect with a significance probability of 0.734 > 0.05 and for the Service Qualityvariable on Customer Loyalty it shows a significant positive effect with a significanceprobability of 0.010 < 0.05.
The effect of performance expectancy, effort expectancy, social influence, facilitating conditions on mobile wallet adoption Anwar, Resa Nurlaela; Alviayatun, Tuti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.871 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 5.2178

Abstract

This study aims to determine how much influence performance expectancy, effort expectancy, social influence, facilitating conditions have on mobile wallet adoption of DANA car wallet users in Karawang City. The data collection method used was by giving questionnaires to 100 respondents using DANA at least 3 (three) times in the past month. The sample technique uses non-probability sampling and the analytical tool technique uses multiple linear regression and simple linear. The results of this study indicate that performance expectancy, effort adoption expectancy, social influence, facilitating conditions have an effect on mobile wallets. The magnitude of 0.611 where 61.1% of the variables of performance expectancy, effort expectancy, social influence and facilitating conditions can be explained, influenced by mobile wallet adoption while the remaining 0.39% is influenced by other variables outside the model. Partially, performance expectancy has an influence of 0.540 which means that it is 54.0%, effort expectancy is 0.488 which means that it is 48.8%, social influence is 0.482 which means that it is 48.2%, and facilitating conditions is 0.634 which means that by 63.4%.
The influence of celebrity endorser and electronic word of mounth on purchase decision with brand image as an intervening variable on MS Glow Products Anwar, Resa Nurlaela; Amelia, Diah Ratna
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2927

Abstract

This study aims to determine how much influence the celebrity endorser and electronic word of mouth have on purchase decisions with brand image as an intervening variable for MS Glow products. The research methods used are quantitative and associative, with SPSS used for testing. The data collection method used is by giving questionnaires to 100 respondents who are active users of the TikTok platform. Based on the results of the study that celebrity endorser has a positive and significant effect on brand image with a value of 0.401. Electronic word of mouth has a positive and significant effect on brand image with a value of 0.521. Brand image has a positive and significant effect on purchase decisions with a value of 0.395. Celebrity endorsers have a positive and significant effect on purchase decisions with a value of 0.321. Electronic word of mouth has a positive and significant effect on purchase decisions with a value of 0.681. Celebrity endorsers through brand image have a positive and significant effect on purchase decisions with a value of 0.161 and Electronic word of mouth through brand image has a positive and significant effect on purchase decisions with a value of 0.205.
Pengaruh electronic word ofmouth dan country of origin terhadap purchase decision produk skincare lokal serum wajah Somethinc Anwar, Resa Nurlaela; Wardani, Widya Ayu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 12 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was proposed to determine how much influence electronic word ofmouth and country oforigin have on the purchase decision oflocal skincare products Somethinc facial serum survey ofSomethinc consumers on twitter account followers @ohmybeautybank. The data collection method used was by giving questionnaires to 100 respondents of @ohmybeautybank twitter account followers who used Somethinc face serum at least 2 times in the last 2 months. The sample technique uses non-probability sampling and the analysis tool technique uses Simple Linear Regression and Multiple Linear. The results ofthis study indicate that electronic word ofmouth and country oforigin have an effect on purchase decisions. However, the effect is not significant. Partially electronic word ofmouth has an influence on purchase decision, and country oforigin has an influence on purchase decision.
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA Nova, Firsan; Quintania, Melani; Handayani, Ellena Nurfazria; Anwar, Resa Nurlaela; Khotimah, Khusnul
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.801

Abstract

This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking
Developing Measurement of Holistic Islamic Religiosity in Indonesia Islamic Banks’ Consumer: A Mixed Method Study Christiyanto, Wenda Wahyu; Gaffar, Vanessa; Nurali , Nurali; Kurniawan, Indra; Zuhroh, Siti; Anwar, Resa Nurlaela; Nurianah, Nurianah
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 2 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v16i2.5476

Abstract

The purpose of this study is to explore religiosity indicators which are then confirmed to measure the holistic Islamic religiosity variable. This study uses a mixed method, exploratory sequential design. The qualitative method is carried out with a systematic literature review, with 76 articles in the final selection process. The quantitative method is carried out by collecting data from 403 Islamic Bank customers in Indonesia using a numeric scale questionnaire, and analyzed using exploratory factor analysis (SPSS) and confirmatory factor analysis (AMOS) techniques. The findings in this study indicate that holistic Islamic religiosity can be measured by 2 dimensions (faith and piety), consisting of 4 indicators (faith dimensions) and 3 indicators (piety dimensions). This study focuses on Islamic Bank customers in the Jakarta, West Java and East Java areas. Further research is expected to confirm this measurement in other regions and other wider business sectors, so that the level of generalization can be even wider. The measurement of the Holistic Islamic Religiosity variable can be used as a reference by researchers who involve religiosity variables in their research, especially in consumer behavior research with an Islamic theme. 
ADOPTION OF E-WALLET TECHNOLOGY: ANALYZING INNOVATION DIFFUSION FACTORS Anwar, Resa Nurlaela; Putri, Cattleya Maharani Kusuma
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.978

Abstract

Purpose – To analyze the influence of relative advantage, compatibility, complexity, and trialability on the intention to adopt DANA e-wallet. Method – Quantitative approach with multiple linear regression analysis. The purposive sampling technique is used in determining the sample. The data collected through the questionnaire were analyzed and processed using SPSS Version 26. Findings – Simultaneously Diffusion of Innovation has a positive and significant influence on the intention to adopt the DANA e-wallet in East Jakarta. Partially, relative advantage, complexity, and trialability had a positive and significant influence on the intention to adopt DANA e-wallet in East Jakarta, while compatibility had no effect. Originality/Novelty – Combining Diffusion of Innovation (DOI), such as relative advantage, compatibility, complexity, and trialability, with the intention to adopt. Implications – Can provide input for companies in designing more effective marketing strategies according to the market's desires, and can contribute to the design of government policies that support the deployment of inclusive financial technology. In addition, it can assist individuals in making the right decision in adopting e-wallets.
Co-Authors Alda Ivanka Alviayatun, Tuti Amelia, Diah Ratna Danny Faturachman, Danny Fandy Satria Putra Firsan Nova Fiska Ananda Wardani Handayani, Ellena Nurfazria Ifan Ifan Indra Kurniawan khusnul khotimah Nova, Firsan Nur Ali Nurali , Nurali Nurianah Nurianah, Nurianah Purbohastuti, Arum Wahyuni Putri, Cattleya Maharani Kusuma Quintania, Melani Raynes Firdaus Rina Suprina Rini Setiawati Sirait, Hermin Suprapto, Firre An Tiswoyo, Haddad Alif Dafa Vanessa Gaffar Wardani, Widya Ayu Wenda Wahyu Christiyanto Zuhroh, Siti