Article Per Year (5 Year)
p-Index From 2021 - 2026
2.986
P-Index
This Author published in this journals
All Journal Excellent STRATEGIC Journal of Business Management Education (JBME) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) International Journal of Marine Engineering Innovation and Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Wasana Nyata Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan e-Jurnal Apresiasi Ekonomi WASANA NYATA Jurnal Manajemen Bisnis Krisnadwipayana
Resa Nurlaela Anwar
Fakultas Ekonomi Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Veterinary Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA Firsan Nova; Melani Quintania; Ellena Nurfazria Handayani; Resa Nurlaela Anwar; Khusnul Khotimah
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.801

Abstract

This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking
Adoption Without Engagement? Unpacking the Impact of Innovation Characteristics, Risk, and Trust on Destination Digital Payment Performance Resa Nurlaela Anwar
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.210

Abstract

The acceleration of digital transformation has restructured the global tourism industry, making digital payment systems central to seamless travel experiences. However, a notable paradox persists: "adoption without engagement," in which tourists register for digital payment services but revert to cash at their destination. This study aims to extend the Diffusion of Innovations (DOI) framework by integrating perceived risk and trust to evaluate their combined impact on the intention to adopt digital payments and on subsequent experiential performance at the destination. Using a quantitative explanatory research design, data were collected from 400 tourists in Indonesia and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Relative Advantage, Trust, and Compatibility have significant positive effects on the intention to adopt digital payments, while Perceived Risk acts as a substantial negative anchor. Notably, Complexity and Trialability did not significantly influence intention, likely because the sampled younger demographics had high digital literacy. Furthermore, intention to adopt serves as a vital bridge, significantly influencing the destination's holistic experiential performance. The results suggest that overcoming the engagement gap requires destination management organizations and fintech providers to prioritize risk mitigation and high-value propositions over mere technical ease of use.
Co-Authors Abda Abda Alda Ivanka Alviayatun, Tuti Amelia, Diah Ratna Danny Faturachman, Danny Fandy Satria Putra Firsan Nova Fiska Ananda Wardani Handayani, Ellena Nurfazria Ifan Ifan Indra Kurniawan Khusnul Khotimah Melani Quintania Nur Ali Nurali, Nurali Nurianah Nurianah, Nurianah Purbohastuti, Arum Wahyuni Raynes Firdaus Ria Aprillia Rina Suprina Rini Setiawati Rini Setiawati Sirait, Hermin Suprapto, Firre An Tiswoyo, Haddad Alif Dafa Vanessa Gaffar Wardani, Widya Ayu Wenda Wahyu Christiyanto Zuhroh, Siti