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All Journal Excellent STRATEGIC Journal of Business Management Education (JBME) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) International Journal of Marine Engineering Innovation and Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Wasana Nyata Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan e-Jurnal Apresiasi Ekonomi WASANA NYATA
Resa Nurlaela Anwar
Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Veterinary Other

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How Halal Destination Attribute and Social Media Drive Tourist’s Revisit Intention? Christiyanto, Wenda Wahyu; Ali, Nur; Nurianah; Purbohastuti, Arum Wahyuni; Suprina, Rina; Anwar, Resa Nurlaela
Journal of Tourism Sustainability Vol. 5 No. 4 (2025): Volume 5 Number 4 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i4.187

Abstract

This study examines the influence of halal destination attributes (HDA) and social media marketing (SMM) on tourists’ revisit intention (REV), with trust (TRU) acting as a mediating variable. Set in the context of domestic Muslim tourism, the study examines how travelers’ perceptions of halal-compliant services and their digital engagement shape their behavioral intentions. A quantitative survey was conducted involving 200 domestic tourists who visited halal tourism destinations and relied on social media for recommendations. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that both HDA and SMM play important roles in building trust, which in turn strengthens tourists’ intention to revisit. The results suggest that trust functions as a key link between destination experience and future travel behavior. Halal-friendly services—such as clear halal certification, prayer facilities, and gender-appropriate amenities—combined with engaging social media content, help build confidence and loyalty among Muslim travelers. This research offers practical implications for destination managers, particularly in Muslim-majority regions. To encourage repeat visits, they must ensure that each touchpoint not only meets halal standards but also effectively communicates value on social media. The study contributes to the growing literature on halal tourism by highlighting trust as a central mechanism that connects destination quality and marketing efforts with sustained tourist engagement.
Co-Authors Alda Ivanka Alviayatun, Tuti Amelia, Diah Ratna Danny Faturachman, Danny Fandy Satria Putra Firsan Nova Fiska Ananda Wardani Handayani, Ellena Nurfazria Ifan Ifan Indra Kurniawan khusnul khotimah Nova, Firsan Nur Ali Nurali , Nurali Nurianah Nurianah, Nurianah Purbohastuti, Arum Wahyuni Putri, Cattleya Maharani Kusuma Quintania, Melani Raynes Firdaus Rina Suprina Rini Setiawati Sirait, Hermin Suprapto, Firre An Tiswoyo, Haddad Alif Dafa Vanessa Gaffar Wardani, Widya Ayu Wenda Wahyu Christiyanto Zuhroh, Siti