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RIFKHAN RIFKHAN
Universitas Pamulang, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary Other

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Pengaruh Program Loyalitas Digital Alfagift Terhadap Loyalitas Pelanggan Alfamart (Studi Pada Konsumen Di Store Alfamart) Mohammad Febri; Sasi Yunia Aryanti; Putri Husnaini; Ratna Dewi Setiawati; Rifkhan Rifkhan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the effect of the Alfagift digital loyalty program — through its feature ease of use (X1), service benefits (X2), and reward program (X3) — on customer loyalty (Y) at Alfamart. Sales data from the observed store showed Alfagift’s contribution consistently at 11–15%, well below the corporate target of 25%. A quantitative associative-causality approach was employed with 100 respondents selected through purposive sampling and analyzed using multiple linear regression (IBM SPSS). All 40 questionnaire items were valid (r-hitung 0.688–0.834 > r-tabel 0.195) and highly reliable (Cronbach’s Alpha 0.954–1.000). Classical assumption tests confirmed normality, no multicollinearity, and no heteroscedasticity. The regression equation is Y = −3.481 + 0.309X1 + 0.289X2 + 0.429X3. Partial tests (Uji t) show feature ease of use (t = 1.993, p = 0.049) and reward program (t = 3.088, p = 0.003) significantly affect loyalty, while service benefits (t = 1.610, p = 0.111) do not. Simultaneously (Uji F), F = 33.542 (p = 0.000), confirming H4. The coefficient of determination R² = 0.512 indicates 51.2% of variance in loyalty is explained by the three variables. Reward programs emerged as the most dominant driver of customer loyalty.
Pendekatan Inbound Marketing B2B: Analisis Thought Leadership Content Dan Reputasi Korporat Terhadap Keputusan Pemilihan Agensi Iklan PT Larisa Nikko Indonesia Yeyen Permana; Adinda Amalia Salsabila; Dian Lestari Novianti; Rifkhan Rifkhan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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This study examines the effect of Thought Leadership Content and Corporate Reputation on the Advertising Agency Selection Decision of PT Larisa Nikko Indonesia through a Business-to-Business (B2B) Inbound Marketing approach. Advertising agencies increasingly need to build market appeal through content that reflects industry expertise, alongside maintaining corporate reputation as the basis of trust for prospective corporate clients. This study employed a quantitative method with an associative approach. The population consisted of marketing representatives (persons in charge) of client companies that had used or evaluated the services of PT Larisa Nikko Indonesia, with a sample of 100 respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, correlation analysis, the coefficient of determination, t-tests, and F-tests. The results show that Thought Leadership Content partially has a positive and significant effect on the Advertising Agency Selection Decision (B = 0.375; t = 12.909; p = 0.000), and Corporate Reputation also partially has a positive and significant effect (B = 0.294; t = 8.359; p = 0.000). Simultaneously, Thought Leadership Content and Corporate Reputation have a positive and significant effect on the Advertising Agency Selection Decision, with the regression equation Y = 9.429 + 0.375X1 + 0.294X2, an F-value of 304.700 (p = 0.000), and an Adjusted R² of 0.860, meaning both variables jointly explain 86.0% of the variance in the Advertising Agency Selection Decision. These findings confirm that a B2B inbound marketing strategy combining consistent thought leadership content with strong corporate reputation management can effectively increase client companies' tendency to select PT Larisa Nikko Indonesia as their advertising agency.
The Effect of Tax Socialization, Tax Understanding, and Tax Service Quality on Individual Taxpayer Compliance Rifkhan; Akbar, Achmad Sutani
TEMA Vol. 27 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/tema.27.1.02

Abstract

Taxpayer compliance remains a critical challenge for Indonesia's state revenue collection, as approximately 70% of the national budget (APBN) depends on tax revenues, yet non-compliance persists among individual taxpayers due to limited knowledge and service gaps. This study aims to analyze and provide empirical evidence of the effect of tax socialization, tax understanding, and tax service quality on individual taxpayer compliance, both partially and simultaneously. The study employs a quantitative approach with a causal-associative design. The population consists of 638,364 individual taxpayers registered at KPP Pratama Ciawi, Bogor. Using the Slovin formula with a 10% margin of error, a sample of 100 respondents was obtained through purposive sampling. Data were collected through a structured questionnaire measured on a Likert scale and analyzed using multiple linear regression preceded by validity, reliability, and classical assumption tests. The results show that tax socialization has no significant effect on taxpayer compliance, whereas tax understanding and tax service quality have significant positive effects; simultaneously, all three independent variables significantly influence taxpayer compliance, with an R2 contribution of 49%. The novelty of this study lies in the integrated examination of the three tax-authority-driven determinants within the local context of KPP Pratama Ciawi, offering evidence that socialization alone, without adequate understanding and service quality, is insufficient to drive compliance. The findings imply that the Directorate General of Taxes needs to redesign socialization strategies to be more comprehensible, deepen taxpayer education, and continuously improve service quality to strengthen voluntary compliance.
Pengaruh Work-Life Balance, Stres Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan di Perusahaan FnB: The Influence of Work-Life Balance, Work Stress and Work Discipline on Employee Performance in FnB Companies Aliffah Wahyu Larasati; Laniyafi Rahili; Aditya Aditya; Fahmi Fahmi; Rani Sudrajat; Adrian Al Rizki; Barnas Karondeng; Rifkhan Rifkhan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.476

Abstract

This study aims to analyze the effects of work–life balance, job stress, and work discipline on employee performance in Food and Beverage companies. The FnB industry faces job demands that often trigger stress, reduced discipline, and imbalance between personal life and work. This research uses a approach with a survey method by distributing questionnaires to 43 respondents. The work–life balance variable is measured through indicators of time balance, involvement, and satisfaction. Job stress is measured through role ambiguity, career development, and work relationships. Work discipline is measured through punctuality, time utilization, compliance with rules, work targets, and work reports. Employee performance is analyzed through indicators of quality, quantity, timeliness, and work effectiveness. Research instruments were tested for validity and reliability, with all items declared valid and Cronbach’s Alpha values above 0.60. Data analysis was conducted using regression, t tests, F tests, and coefficient of determination. The results show that work–life balance has a significant effect on employee performance, job stress has no significant effect, while work discipline has a positive and significant effect. Simultaneously, the three independent variables significantly affect employee performance with a contribution of 48.1 percent, while the remaining percentage is influenced by other factors outside the research model.
Analisis Career FOMO, Kepuasan Kerja dan Stres Kerja Terhadap Keinginan Pindah Kerja Karyawan Generasi Z Di BFI Finance: Analysis of Career FOMO, Job Satisfaction and Work Stress on the Desire to Change Jobs of Generation Z Employees at BFI Finance Irma Wahyuningsih; Puput Tri Handayani; Ahmad Sahdeli; Alip Nur Sigit; Deni Adi Setiawan; Ismi Fauziah Ruslani; Muhammad Ridho; Rifkhan Rifkhan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.478

Abstract

Abstracts - This study aims to analyze the effect of Career FOMO, job satisfaction, and job stress on turnover intention among Generation Z employees at BFI Finance. Generation Z exhibits unique characteristics in perceiving careers, one of which is the increasing phenomenon of Career FOMO, defined as the fear of being left behind in professional development. This study is grounded in the Theory of Planned Behavior (TPB), which explains that behavioral intention is influenced by attitudes toward behavior, subjective norms, and perceived behavioral control. In this context, Career FOMO, job satisfaction, and job stress are positioned as factors shaping turnover intention. This study employs a quantitative approach using a survey method involving 100 Generation Z employees at the headquarters of BFI Finance in Serpong, BSD. Data were analyzed using multiple linear regression. The results indicate that Career FOMO, job satisfaction, and job stress simultaneously have a significant effect on turnover intention, with a contribution of 55.1%. Partially, Career FOMO and job stress have a positive effect on turnover intention, while job satisfaction has a negative effect. Career FOMO is identified as the most dominant factor influencing turnover intention among Generation Z employees. These findings provide practical implications for management in designing more effective employee retention strategies aligned with the psychological and career-related characteristics of Generation Z.
Pengaruh Faktor-Faktor Perilaku Konsumen, Kualitas Pelayanan Dan Segmentasi Perilaku Terhadap Keputusan Pembelian Asuransi Kebakaran Di PT. Asuransi Tri Pakarta Kantor Perwakilan Tangerang Ruslan Hadi; Rifkhan Rifkhan
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 3 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

− Penelitian ini bertujuan untuk menganalisis pengaruh faktor kebudayaan, sosial, pribadi, psikologis, kualitas pelayanan, dan segmentasi perilaku terhadap keputusan pembelian asuransi kebakaran di PT. Asuransi Tri Pakarta Kantor Perwakilan Tangerang. Permasalahan yang diangkat dalam penelitian ini adalah rendahnya minat masyarakat dalam membeli produk asuransi kebakaran yang dipengaruhi oleh berbagai faktor perilaku konsumen dan strategi pemasaran perusahaan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengambilan sampel menggunakan probability sampling sebanyak 278 responden dari total populasi 912 nasabah. Pengumpulan data dilakukan melalui kuesioner, kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial faktor sosial, psikologis, kualitas pelayanan, dan segmentasi perilaku berpengaruh signifikan terhadap keputusan pembelian, sedangkan faktor kebudayaan dan pribadi tidak berpengaruh signifikan. Secara simultan, seluruh variabel independen berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi (R²) sebesar 0,790. Hal ini menunjukkan bahwa 79% keputusan pembelian dipengaruhi oleh variabel dalam penelitian, sedangkan sisanya dipengaruhi oleh faktor lain di luar model. Kesimpulan penelitian ini menunjukkan bahwa segmentasi perilaku dan kualitas pelayanan menjadi faktor dominan dalam meningkatkan keputusan pembelian. Oleh karena itu, perusahaan disarankan untuk meningkatkan strategi pemasaran berbasis perilaku konsumen serta kualitas pelayanan guna meningkatkan minat masyarakat terhadap produk asuransi.
Co-Authors A. K. Sio A. Y. Oktaviana Adinda Amalia Salsabila Aditya Aditya Adrian Al Rizki Afandi, M Akbar Dwi Ahmad Muzaky Ahmad Sahdeli Akbar, Achmad Sutani Aliffah Wahyu Larasati Alip Nur Sigit Alvi Lutfiah Seftianih Anfaal Ramadhan Aprista Damayanti Arief Saepudin aringga, Rino dedi Ayu Rianti Rosyadi Bachtiar Barnas Karondeng Chaidir Djohar Danil Fadilah Deni Adi Setiawan Dian Lestari Novianti Djohar, Chaidir Fahmi Fahmi Ilham Sanusi Imanuddin, Iman Indah Febriyani Indra Iman Sumantri Irma Isnafia Arief Irma Wahyuningsih Ismail Slamet Prehatina Ismi Fauziah Ruslani Izdtihar, Shofiah Thoyyibatul J. K. Negara Laniyafi Rahili M. Arifin M. Arifin M. Yusuf M. Yusuf Mohammad Febri Muhammad Fany Panerus Muhammad Ridho Muhammad Surya William Gunawan Negara, J. K. Oktaviana, A. Y. Onida Handayani Nafa Pasaribu Puput Tri Handayani Putri Azzahra Putri Husnaini Rahmat Firmansyah Rani Sudrajat Ratna Dewi Setiawati Rifa Rafiatu Syabani Wihansah Ruslan Hadi Sahrul Musarof Saputra, Agung Arafat Sasi Yunia Aryanti Savitri, Nurliza Erdiyani Sio, A. K. Syabani, Farhan Abung Tubagus, Arya Abdurachman Tuti Suryati Yeyen Permana Yoaclina Benihingan Yumie Amanda Zaldy Sutaman