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PENINGKATAN KUALITAS OPERASIONAL RUMAH PENGINAPAN GRIYA KUSUMA INDAH, PACET Monika Kristanti; Sienny Thio; Endo Wijaya Kartika; Vido Iskandar
Share : Journal of Service Learning Vol. 8 No. 2 (2022): AUGUST 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.06 KB) | DOI: 10.9744/share.8.2.168-176

Abstract

Sejak berdirinya tahun 2007, Griya Kusuma Indah (GKI) yang berlokasi di Pacet, menerima reservasi yang sifatnya terbatas, yaitu hanya menerima reservasi grup kegiatan keagamaan, organisasi ataupun perusahaan dan tidak menerima tamu individu. Hal ini menyebabkan segala sistem reservasi dikelola secara manual dimana organisasi/perusahaan melakukan reservasi hanya melalui telpon maupun whatapps dan hanya dilakukan pencatatan sederhana secara manual. Sejak adanya pandemi Covid-19, GKI tidak dimungkinkan untuk menerima reservasi grup sehingga tidak ada pemasukan untuk menutup biaya operasional sehingga akhirnya pengurus GKI membuka GKI sebagai rumah penginapan yang dapat menerima tamu individual ataupun tamu tanpa reservasi. Tetapi keinginan ini belum didukung oleh sistem reservasi, pembayaran, pemasaran, sumber daya manusia maupun fasilitas yang sesuai terutama dalam kondisi pandemi saat ini. Terkait permasalahan yang ada, tim dosen dari program Hotel Management Universitas Kristen Petra memberikan bantuan dan pendampingan berupa (1) pembuatan website yang juga berfungsi sebagai sistem reservasi dan pembayaran di Griya Kusuma Indah (2) pembuatan modul/panduan terkait kualitas layanan (3) pembuatan banner dan poster yang “menyerukan” protokol kesehatan yang harus dilakukan baik oleh karyawan maupun tamu yang datang, yang diletakkan di beberapa area yang mudah terlihat, dan (4) pembuatan video promosi. Selain melakukan hal di atas, maka tim dari program Hotel Management juga memberikan pelatihan dan pendampingan. Pelatihan dan pendampingan terkait penggunaan sistem reservasi dan kualitas layanan, maupun membantu menentukan tipe dan harga jual kamar. Hal ini dilakukan dengan tujuan agar tamu mudah untuk melakukan reservasi dan mendapatkan layanan yang baik sehingga tamu pada akhirnya menjadi puas. Ketika tamu puas, diharapkan tamu akan kembali ke Griya Kusuma Indah. Selain itu dengan adanya video yang ditampilkan di Instagram maupun website serta disebarkan ke beberapa organisasi juga akan semakin memperkenalkan Griya Kusuma Indah kepada masyarakat yang lebih luas.
MOTIVASI DAN MINAT BERKUNJUNG KEMBALI KE DESTINASI DARK TOURISM: STUDI KASUS LAWANG SEWU, SEMARANG Christina Lawby; Priscilia Fedora; Sienny Thio
Jurnal Manajemen Perhotelan Vol. 8 No. 1 (2022): MARCH 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.8.1.1-13

Abstract

This study aims to determine the factors that motivate tourists to visit dark tourism destinations and the contribution of each factor in forming local tourist motivation. Tourist intention to return to dark tourism destinations in Lawang Sewu was also analyzed. The method of data collection was employed online by distributing questionnaires using googleform. Of the total 155 data collected, only 112 questionnaires were used for further analysis. This study uses an exploratory quantitative approach. The results of this study identified seven new factors , namely: (1) dark experience; (2) historical and curiosity, (3) ambience and nostalgia; (4) a must-see attraction; (5) thrilling experience and affordable ticket; (6) referrals; and (7) interest in railways. The biggest contributing motivation in encouraging tourist visits to Lawang Sewu is dark experience. In addition, this study also reveals that tourists still have a high interest in revisiting the Lawang Sewu destination. Abstrak Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memotivasi wisatawan dalam mengunjungi destinasi dark tourism serta kontribusi untuk masing-masing faktor dalam membentuk motivasi tersebut. Minat wisatawan untuk berkunjung kembali ke destinasi dark tourism di Lawang Sewu juga dianalisa. Metode pengumpulan data dilakukan secara daring dengan menyebarkan kuesioner menggunakan googleform. Dari 155 data yang terkumpul, hanya 112 kuesioner yang digunakan untuk pengolahan lebih lanjut. Penelitian ini menggunakan pendekatan kuantitatif eksploratori. Hasil penelitian ini mengidentifikasi tujuh faktor baru yang dinamakan (1) dark experience; (2) historical dan curiosity, (3) ambience dan nostalgia; (4) a must-see attraction; (5) thrilling experience dan affordable ticket; (6) referral; dan (7) interest in railway. Motivasi yang berkontribusi terbesar dalam mendorong kunjungan wisatawan ke Lawang Sewu adalah dark experience. Selain itu, penelitian ini juga mengungkapkan bahwa wisatawan masih memiliki minat yang tinggi untuk berkunjung kembali ke destinasi Lawang Sewu.
YouTube Influencer: How Source Credibility and Information Quality Influence Destination Image and Visit Intention of Young Travelers? Angelina Alice Laurance; Serli Wijaya; Sienny Thio
Jurnal Manajemen Indonesia Vol 23 No 1 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i1.4672

Abstract

This study aims to analyze the effects of YouTube influencers’ source credibility and the information quality of the platform on destination image and young travellers’ intention to visit a destination. Stimulus-organism-response (SOR) theory was adopted to develop the tested research model. This study applied a quantitative approach where primary data was collected through online surveys to 198 YouTube subscribers who had watched the examined YouTube channels’ content. The PLS-SEM technique was utilized to assess the structural model in the study. The results of this study show that source credibility had a significant positive effect on information quality, destination image, and visit intention. The information quality positively affected destination image but did not directly impact the visit intention. Furthermore, the destination image significantly mediates the effect of source credibility and information quality on visit intention. This study enriches the literature on the relationships among source credibility, information quality, and how these credibility and information quality could influence the destination image and young travellers’ intention to visit a destination in an emerging country like Indonesia. Keywords— Destination Image; Information Quality; Source Credibility; Visit Intention: YouTube Influencer; Young Travelers.
K-pop music: the influence of pop-culture involvement and destination image on travel intention to south korea Putong, Paulina Elizabeth; Dermawan, Stefany; Thio, Sienny
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.347

Abstract

This study implements the concept of pop-culture involvement, specifically K-Pop music. Pop-culture involvement is classified into two categories, situational involvement, and enduring involvement. This study aims to investigate the involvement of pop-culture in shaping a destination image that will influence the intention to travel. A quantitative study by distributing questionnaires was performed on 135 Indonesian citizens aged 17 and above. The Partial Least Square (PLS) method was employed to process the data acquired. The result indicates that situational involvement has a significant influence in forming enduring involvement. Situational involvement also influences the destination image, yet enduring involvement has no effect on destination image. In addition, the result also shows that destination image does significantly affect travel intention. This study has provided a preliminary investigation on pop-culture involvement of K-Pop music. It is expected to be insights for further research specifically in the context of K-Pop music and tourism.  
The Impact of Social Media Influencer on Attitude towards Local food and Behavioral Intention (A Study on Foreign Tourists Visiting Bali) Thio, Sienny; Palumian, Yonathan
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.409

Abstract

The rapid growth of social media has completely changed the way people interact and communicate. This study examines the role of social media influencer in shaping foreign tourists' attitude toward local food and their behavioral intention, with the mediating role of foreign tourists' attitudes towards local food. Self-administered questionnaires surveys with 201 international tourist visiting Bali were collected between July and August 2023. The PLS-SEM using SmartPLS 4.0 was utilized to examine the proposed causal relationships among social media influencer, attitude towards local food, and behavioral intention. The results reveal a positive and significant influence of social media influencer and attitude towards local food on behavioral intention of foreign visitors. However, social media influencer was found to be insignificant in forming tourists' attitude. Attitude towards local food did not mediate the relationship of social media influencer and behavioral intention. This study provides insights into destination marketing efforts to attract more visitors and promote a destination by optimizing influencers of social media.
The contribution of food consumption value in shaping food destination image and behavioral intention: The perspective of foreign tourists in Bali Valerie, Celine; Marcia, Kimiyana; Kristanti, Monika; Thio, Sienny
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i6.32066

Abstract

Eating local dishes at a tourist’s destination is crucial. This study explores the key drivers of foreign tourists’ behavioral intention toward local Indonesian food. A model examining food consumption value, food destination image, and behavioral intention was investigated using partial least squares structural equation modeling (PLS-SEM). This descriptive study involved quantitative data using a five-point Likert scale questionnaire as the data collection method. The sampling method was judgmental, where the respondents were 201 foreign tourists visiting Bali and sampled local cuisine. The author distributed questionnaires to foreign tourists through online and onsite visits to tourism places and restaurants in Bali. The findings reveal that the impact of food consumption value on behavioral intentions is partially mediated by food destination image. This means that while food consumption value positively and significantly affects behavioral intentions, it also significantly influences behavioral intention through tourists’ perceptions of the destination. Food consumption value has a significant influence on food destination image and food destination image has a significant influence on the behavioral intention of foreign tourists. The findings imply that food business owners and food destination marketers need to strategically develop and design effective promotions to promote local food and build a good image of a food destination to attract more foreign tourists.
K-pop music: the influence of pop-culture involvement and destination image on travel intention to south korea Putong, Paulina Elizabeth; Dermawan, Stefany; Thio, Sienny
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.347

Abstract

This study implements the concept of pop-culture involvement, specifically K-Pop music. Pop-culture involvement is classified into two categories, situational involvement, and enduring involvement. This study aims to investigate the involvement of pop-culture in shaping a destination image that will influence the intention to travel. A quantitative study by distributing questionnaires was performed on 135 Indonesian citizens aged 17 and above. The Partial Least Square (PLS) method was employed to process the data acquired. The result indicates that situational involvement has a significant influence in forming enduring involvement. Situational involvement also influences the destination image, yet enduring involvement has no effect on destination image. In addition, the result also shows that destination image does significantly affect travel intention. This study has provided a preliminary investigation on pop-culture involvement of K-Pop music. It is expected to be insights for further research specifically in the context of K-Pop music and tourism.