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All Journal ABDI MASSA: Jurnal Pengabdian Nasional GEMAH RIPAH: Jurnal Bisnis Agroterap Jurnal Social Society IJAIFD Journal of Computer Science and Technology Application International Journal of Artificial Intelligence for Digital Marketing IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Ayun Maduwinarti
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Online Customer Review di Aplikasi Google Maps dan Desain Interior terhadap Keputusan Pembelian Generasi Muda pada Kedai Semoga Sukses Tenggilis Mejoyo Surabaya Timur Shofia Az-zahra Hariyanto; Ute Chairuz M. Nasution; Ayun Maduwinarti
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.720

Abstract

Urgensi penelitian ini terkait pentingnya pemahaman terhadap faktor-faktor yang memengaruhi keputusan pembelian generasi muda dalam konteks kedai kopi lokal yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review dan desain interior terhadap keputusan pembelian generasi muda di Kedai Kopi Semoga Sukses, yang berlokasi di Tenggilis Mejoyo, Surabaya Timur. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik non-probability sampling. Sebanyak 100 responden berusia 16–30 tahun yang pernah mengunjungi kedai tersebut dipilih sebagai sampel dan diminta mengisi kuesioner elektronik melalui Google Form. Analisis data dilakukan menggunakan IBM SPSS versi 26, mencakup uji asumsi klasik, regresi linear berganda, uji hipotesis parsial dan simultan, serta uji determinasi. Hasil penelitian menunjukkan bahwa online customer review memiliki pengaruh signifikan terhadap keputusan pembelian (nilai signifikansi 0,000; koefisien regresi 0,276). Desain interior juga memberikan pengaruh signifikan (nilai signifikansi 0,000; koefisien regresi 0,476). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap keputusan pembelian (F hitung = 39,711; signifikansi = 0,000). Nilai koefisien determinasi (R²) sebesar 0,450 mengindikasikan bahwa 45% variasi keputusan pembelian dijelaskan oleh kedua variabel, sementara 55% sisanya dipengaruhi oleh faktor lain seperti promosi, harga, kualitas layanan, dan lokasi. Penelitian ini memberikan kontribusi bagi pelaku usaha kedai kopi dalam memahami perilaku konsumen muda dan merekomendasikan penelitian lanjutan dengan memperluas variabel dan kriteria sampel.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Nurjanah Fitri Hastuti; Ayun Maduwinarti; Ni Made Ida Pratiwi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Salsabila Veronica Setyaningrum; Ni Made Ida Pratiwi; Ayun Maduwinarti
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
Addressing the Scalability Trilemma for Mass Market Gamichain Applications Ayun Maduwinarti; Muhamad Ikhsan Mustopa; Henry Zainarthur
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1

Abstract

The convergence of blockchain technology and gamification has led to the emergence of Gamichain ecosystems that are increasingly adopted in digital business environments to enhance user engagement, transparency, and value exchange. Despite this potential, the blockchain scalability trilemma, which involves trade offs between decentralization, security, and scalability, remains a critical barrier to the mass market adoption of Gamichain applications. This study aims to analyze how the scalability trilemma influences the feasibility of large scale Gamichain systems and to identify architectural strategies that enable high frequency transactions and large user participation while preserving system trust. A qualitative conceptual approach supported by comparative case analysis is employed, examining representative implementations such as Axie Infinity, StepN, and Polygon based gaming platforms. The analysis evaluates existing scalability solutions including Layer 2 rollups, sharding mechanisms, and hybrid off chain and on chain architectures across key dimensions of security, decentralization, transaction throughput, and user experience. The results indicate that Layer 2 and hybrid architectures provide the most viable balance for mass market Gamichain deployment, as they significantly improve performance efficiency and transaction cost without substantially undermining decentralization and security guarantees. This study contributes an applied evaluation framework that connects blockchain scalability discourse with practical digital business requirements. In conclusion, scalable Gamichain adoption depends not only on technical scalability solutions but also on strategic architectural alignment with user experience optimization, regulatory readiness, and sustainable digital innovation, thereby supporting broader participation in the global digital economy.
Co-Authors Achluddin Ibnu Rochim Adelia Salsabila Agung Pujianto Alifa Nurlaily Aqila Shafa Zatalini Awin Maduwinarti Awin Mulyati Bacellia Yolanda Bomboa Fina Idamatussilmi Henry Zainarthur I.G.N. Anom Maruta IGN Anom Maruta Ilham Putra Gunawan Indah Murti, Indah Lucyandra Puspita Dwianjani Martha Kristianita Putri Meidita Alifiyah Muhamad Ikhsan Mustopa Muhammad Farrel Abhistanada Mulyati, Diana Juni Nabila Rochmah Putricia Nabila Utari Karunia Putri Novita Ageng Rahmadianti Nurjanah Fitri Hastuti Pratiwi, Ni Made Ida Rini Rahayu Sihmawati Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Shofia Az-zahra Hariyanto Ute Chairuz M. Nasution Ute Chairuz Nasution