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All Journal Jurnal Ilmu Manajemen (JIM) IMAGE Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika International Research Journal of Business Studies (E-Journal) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Strategi dan Aplikasi Bisnis Aptisi Transactions on Technopreneurship (ATT) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Coopetition : Jurnal Ilmiah Manajemen International Research Journal of Business Studies Jurnal Manajemen Maranatha Benefit: Jurnal Manajemen dan Bisnis
Rully Arlan Tjahyadi
Universitas Kristen Maranatha
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Pengujian manfaat relasional dan kualitas hubungan sebagai anteseden loyalitas pelanggan Tjahyadi, Rully Arlan
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2433

Abstract

Customer-oriented business culture to be superior to competitors in fulfilling customer needs development (ie through learning) and respond with goods and services that deliver value to customers. The purpose of this study was to examine the effect of relational benefit and relationship quality on student loyalty. The object of research in this study is Maranatha Christian University. The unit of analysis in this study are individuals, such as students. The analysis used in this study is multiple regression with SPSS for Windows. Statistical analysis was used to examine the effect of relational benefit and relationship quality on student loyalty. Based on the results of processing using SPSS, relational benefit positive and significant impact on student loyalty. The same thing on the second hypothesis that relationship quality positive effect on student loyalty.
Destination image, unforgettable traveling experience, and revisit intention: Viewpoint from tourists visiting cultural attraction Dagustani, Asyrafil Herza; Tjahyadi, Rully Arlan; Hadianto, Bram
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1039

Abstract

Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.
Pengujian Komitmen Multidimensional Allen dan Meyer dalam Konteks Pemasaran Jasa: Studi Empiris pada Perusahaan Jasa Kategori People Processing Tjahyadi, Rully Arlan
International Research Journal of Business Studies Vol. 2 No. 3 (2009): December 2009 - March 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The purpose of this study is to investigate the extent to which customer satisfaction influence multidimensional commitment, repurchase intention, and advocacy intention. This research also invetigates the impact of multidimensional commitment on repurchase intention and advocacy intention. The model was examined in the context of a service relationship—people processing. This study conducted at Bandung using survey to 200 respondents. Structural equation modelling (SEM) is used to examine the effect of customer satisfaction on multidimensional commitment, repurchase intention, and advocacy intention, and also examine the effect of multidimensional commitment on repurchase intention and advocacy intention. This research found that customer commitment (affective and normative) serves as a partial mediator of the customer satisfaction-future intention relationship. This research also found that normative commitment was strongly and positively related to repurchase intention. Affective commitment was positively related to repurchase intention and advocacy intention. In addition, this research found that customer satisfaction was strongly and positively related to multidimensional commitment. Customer satisfaction was strongly and positively related to repurhase intention and advocacy intention. These findings have important implication that service providers have to focus attention on both the evaluative force (customer satisfaction) and the relational forces (customer commitment) that derive crucial customer behaviors. 
Analysis of the Effects of Social Media on Children Education Mechanisms Setiawan, Rony; Aprillia, Ariesya; Tjahyadi, Rully Arlan; Lu, Cen; Nursalin, Kezia Kurniawati; Abednego, Felicia; Vaher, Kristina
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.559

Abstract

The increasing use of social media has significantly influenced various aspects of daily life, including children's education mechanisms. This research aims to explore the impact of social media on educational processes and how it shapes learning outcomes for children. The objective of this study is to examine the relationship between social media usage and children's educational development, using SmartPLS analysis as the primary method. By analyzing data collected from students, parents, and educators, the study identifies key factors such as engagement, content accessibility, and social interaction that mediate this relationship. The results reveal that while social media can serve as an effective educational tool, it also presents potential risks, including distraction and exposure to inappropriate content. The findings suggest that balanced usage of social media can enhance children's learning experiences if properly managed. The conclusion underscores the need for further research into the educational implications of social media, emphasizing the importance of parental involvement and regulatory frameworks in ensuring its positive impact on children's education.
Co-Authors Aprillia, Ariesya Bram Hadianto C., Keven Cen Lu Chandra Kuswoyo Dagustani, Asyrafil Herza Felicia Abednego Fionita, Jeslyn Ika Gunawan Irianto, William Kartini, Lidwina Kezia Kurniawati Nursalin Kristiawan, Allen Nonie Magdalena Pusponegoro, Marvellda Rifkiyanda Mulyasa , Haikal Rony Setiawan Sugata, Anthony Vaher, Kristina Zahram, Zacky Zulfikar