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All Journal Jurnal Kajian Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen JURNAL PUNDI Dinasti International Journal of Education Management and Social Science Journal of Humanities and Social Science (JHASS) Jurnal Kajian Manajemen dan Wirausaha Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia International Journal of Islamic Business and Management Review Jurnal Pusat Akses Kajian Manajemen Journal of Innovation Research and Knowledge International Journal of Entrepreneurship and Business Management e-Jurnal Apresiasi Ekonomi Adpebi International Journal of Multidisciplinary Sciences E-Amal: Jurnal Pengabdian Kepada Masyarakat
Trismiyanti, Dessy
Sekolah Tinggi Ilmu Ekonomi Perdagangan, Padang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Motor Bekas Win Motor di Padang Pariaman Nurofik, Agus; Trismiyanti, Dessy; Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 2 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i2.850

Abstract

This study aims to analyze the marketing strategies implemented by Win Motor in an effort to increase sales of used motorbikes in Padang Pariaman. The research method used is descriptive qualitative with data collection through interviews, observations, and documentation. The results of the study indicate that 1 Win Motor has implemented various marketing strategies, such as competitive pricing, promotions through social media and personal networks, and offering attractive after-sales services. However, there are still several aspects that need to be improved, such as diversification of distribution channels and development of customer loyalty programs. This study provides recommendations for Win Motor to optimize its marketing strategy so that it can achieve higher sales targets.
PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DI WARUNG MAKAN BERKAH PADANG PARIAMAN Agus Nurofik; Nini, Nini; Sutiyem, Sutiyem; Dessy Trismiyanti; Yoserizal, Yoserizal
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8052

Abstract

This research aims to determine the influence of price, promotion and product quality on consumer purchasing decisions at Warung Makan Berkah. The research method used is quantitative descriptive. The research results show that price, promotion and product quality have a significant and positive influence on consumer purchasing decisions. Simultaneously, these three factors are also significantly interconnected and have a positive influence on consumer purchasing decisions. Increasing purchasing decisions is necessary to increase sales of service products in the long term. Price, promotion and product quality are factors that may have an influence on consumer purchasing choices for food. Researchers conducted this research to find out whether price, promotion and product quality have an influence on consumer decision making regarding food purchases at Warung Makan Berkah. The type of research carried out in this research is descriptive quantitative by distributing questionnaires to 100 consumers at the Makan Berkah stall. The multiple regression method was used for data analysis with the Statistical Package of Social Sciences (SPSS) application to carry out the calculations. SPSS is a statistical data processing software application. Based on research conducted by researchers, the results of this research show that the price of a food product will have a significant effect and be positively related to customer perceptions of consumer decisions. Apart from that, the quality of service products also has a significant effect and is positively related to customer perceptions of consumer decisions, and sales promotions also have a significant effect and is positively related to customer perceptions of consumer decisions. And simultaneously the factors of price, promotion and product quality are significantly interconnected and have a positive influence on customer perceptions of consumer purchasing decisions
THE IMPACT OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL COMMITMENT Sutiyem Sutiyem; Dessy Trismiyanti; Muthia Roza Linda; Riza Yonita; Suheri Suheri
Dinasti International Journal of Education Management and Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.597

Abstract

This study aimed to analyze the influence organization comitment, Job Satisfaction and Employee Engagement. The research was conducted by taking samples of banking employees who had worked for more than 2 years. Then, the sample of this study was 125 respondents. The sampling technique was carried out based on a non-probability sampling method with a purposive sampling technique. It is a method that is based on certain criteria met by respondents with the data analysis technique used for hypotheses testing was multiple linear regression analysis through the program of SPSS ver. 24. The results showed that Job satisfaction does not significantly influence the organizational commitment of banking employees in Padang. The results of this study showed that sig. value of job satisfaction on organizational commitment was 0.592 > 0.05 but Employee engagement has a positive and significant effect on the organizational commitment of banking employees in Padang. The results of this study revealed that sig. The value of employee engagement on organizational commitment was 0.000 < 0.05.
GREEN SATISFACTION AND LOYALTY IN THE WEST SUMATERA HOSPITALITY INDUSTRY THROUGH THE ROLE OF GREEN TRUST, WOM AND GREEN IMAGE Thesa Alif Ravelby; Yasri Yasri; Vidyarini Dwita; Deni Suwandhani; Astri Yuza Sari; Muthia Roza Linda; Riza Yonita; Suhery Suhery; Sutiyem Sutiyem; Dessy Trismiyanti
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.826

Abstract

Five variables are discussed, namely:  Green satisfaction (GS), Green Image (GI), WOM, Loyalty, and Green Trust (GT).  The type of research in this study is quantitative causal research. The population of this study were people who had stayed at hotels in West Sumatra. At the same time, the sampling technique used in this research is non-probability sampling. Based on the hypothesis testing proposed, the path analysis technique was used in this study. The first hypothesis is that GT has no significant effect on GS.  The second hypothesis is that WOM has a positive impact on GS. The third hypothesis, GI has a substantial effect on GS. The fourth hypothesis, GT is having no significant impact on Loyalty. The fifth hypothesis, WOM has a positive impact on Loyalty. The sixth hypothesis, GI has a positive impact on Loyalty. The seventh hypothesis, GS has a positive impact on Loyalty. The eighth hypothesis, GS is unable to mediate GT on loyalty. The ninth hypothesis, GS is able to mediate the WOM relationship on loyalty. The tenth hypothesis, GS is able to mediate the relationship between GI on loyalty.
Analysis of Influencing Factors Performance Member of the People's Representative Council Sutiyem Sutiyem; Dessy Trismiyanti; Suhery Suhery; Yulina Eliza
International Journal of Islamic Business and Management Review Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v4i2.1190

Abstract

Purpose – This research is to test the influence of competence, communication, and commitment on employee performance.Secretariat of the DPRD of West Sumatra Province. Determination of the sample using purposive sampling with a sample size of 93 people. Data collection was carried out by distributing questionnaires and analyzed using SPSS version 24.Findings– Based on the results of the study, it shows that partially each variable of Competence, Communication, and Commitment has a positive and significant effect on performance. Based on the results of the simultaneous test, it explains that Competence, Communication, and Commitment together have a significant effect on performance.For Competence,It is recommended that agencies include employees in technical guidance, training (diklat), socialization, employee education according to their field of duty or main tasks and functions to improve employee knowledge.For Communication, it is recommended that agencies be moreimprove communication between leaders and subordinates and between subordinates and superiors in order to create good work enthusiasm and employee work performance
Determinants of Public Satisfaction in Correctional Services: The Roles of Organizational Commitment, Service Quality, and Employee Performance Yulina Eliza; Sutiyem Sutiyem; Dessy Trismiyanti; Yoserizal Yoserizal
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1832

Abstract

Public satisfaction is a key indicator in evaluating the quality of public services, particularly within government institutions that directly interact with the community. In the context of correctional institutions, public satisfaction reflects not only service quality but also fairness, transparency, and professionalism. This study aims to examine the influence of organizational commitment, service quality, and employee performance on public satisfaction at the Class IIA Padang Correctional Institution. This research adopts a quantitative approach using multiple linear regression analysis with SPSS version 16. The sample size was determined based on the Tabachnick and Fidell method, resulting in a minimum of 74 respondents. Data were collected through questionnaires and analyzed using classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that organizational commitment, service quality, and employee performance have positive and significant effects on public satisfaction, both partially and simultaneously. Service quality is identified as the most dominant factor influencing satisfaction. The coefficient of determination (R²) shows that 58.5% of the variation in public satisfaction is explained by the independent variables, while the remaining 41.5% is influenced by other factors. In conclusion, improving organizational commitment, enhancing service quality, and optimizing employee performance are essential strategies to increase public satisfaction in correctional institutions.
Examining the Effects of Organizational Culture and Transformational Leadership on Teacher Performance: The Mediating Role of Job Satisfaction Yoserizal Yoserizal; Sutiyem Sutiyem; Dessy Trismiyanti; Yulina Eliza
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1838

Abstract

This study aims to analyze the role of organizational and leadership factors in enhancing teacher performance at SMP Negeri 1 Padang Laweh. The variables examined include organizational culture, transformational leadership, and job satisfaction as independent variables, while teacher performance serves as the dependent variable. The study employed a quantitative approach using a survey method. The population of this research consisted of all teachers at SMP Negeri 1 Padang Laweh, with a total sample of 33 respondents determined through a saturated sampling (census) technique. Data were collected through questionnaire distribution, while the data analysis technique applied was multiple linear regression analysis using SPSS software. The partial test results revealed that organizational culture has a significant effect on teacher performance with a significance value of 0.006. Transformational leadership also demonstrated a significant influence with a significance value of 0.000, while job satisfaction showed a significant effect with a significance value of 0.013. Furthermore, the Sobel test produced a Z-value of 3.96, which exceeded the critical value of 1.96, indicating that job satisfaction significantly mediates the relationship between organizational culture, transformational leadership, and teacher performance. These findings suggest that a positive organizational culture, effective transformational leadership, and high levels of job satisfaction contribute substantially to enhancing teacher performance.
Co-Authors Agus Nurofik Apriyeni, Deltri Astri Yuza Sari Deni Suwandhani Jasmalinda, Jasmalinda Jusmanto Samalelet Mulya, Jumiatul Muthia Roza Linda, Muthia Roza Nini, Nini Putra, Trimardi Jaya Ravelby, Thesa Alif Riza Yonita Riza Yonita Riza Yonita Septiano, Renil Sikocil, Algina Feriza Suheri Suheri Suheri Suhery, Suhery Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem Sutiyem, Sutiyem Thesa Alif Ravelby Vidyarini Dwita Yasril Yunus Yoga Yulias Yoserizal Yoserizal Yoserizal Yoserizal yulina eliza