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All Journal An-Nida': Jurnal Komunikasi dan Penyiaran Islam Devotion: Journal of Research and Community Service ABDI MASSA: Jurnal Pengabdian Nasional TANDA: Jurnal Kajian Budaya, Bahasa dan Sastra Komunika: Jurnal Ilmu Komunikasi RELASI: Jurnal Penelitian Komunikasi Journal of Scientific Research, Education, and Technology Sintesa INTERACTION Communication Studies Journal
Sigit Pramono, Bambang
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Model Bisnis Media di Era Kecerdasan Buatan (AI): Studi Kasus Transformasi Malang Post Sao, Wilhelmina; Frida Tri Palupi , Merry; Sigit Pramono , Bambang
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22473

Abstract

The media sector has undergone tremendous change as a result of the advent of artificial intelligence (AI), and local media are under pressure as a result of the shift in information consumption habits to the digital sphere. The purpose of this study is to examine how Malang Post's business model has changed in response to the artificial intelligence age and determine how AI may help local media remain sustainable. This study employs a single case study technique and a descriptive qualitative methodology. The findings demonstrate that Malang Post's previous business model has not yet made the best strategic use of AI and still depends on conventional advantages like hyperlocal content, journalistic reputation, and community proximity. AI has not taken the position of humans in terms of originality and journalistic ethics, but it does play a supporting role in increasing the efficiency of content production. Media reputation, local social networks, and preparedness for the digital market are all variables that support change; on the other hand, limited human resources, high technological investment costs, and the lack of digital literacy among advertisers are major barriers. According to the study's findings, the viability of local media in the digital age depends on the thoughtful and prudent integration of AI
BISNIS MODEL CANVAS PADA PROSES MEDIAMORFOSIS MAJALAH SUARA HIDAYATULLAH Rudi Trianto; Merry Fridha Tri Palupi; Bambang Sigit Pramono
An-Nida' : Jurnal Komunikasi dan Penyiaran Islam Vol. 13 No. 1 (2024): September
Publisher : el Hakim Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61088/annida.v13i1.774

Abstract

ABSTRAK Perkembangan teknologi informasi dan komunikasi telah memberikan dampak signifikan terhadap keberlangsungan media cetak. Untuk tetap eksis, media cetak perlu bertransformasi dari platform analog ke digital serta merancang dan menerapkan model bisnis yang adaptif. Penelitian ini bertujuan untuk mengeksplorasi penerapan konsep Bisnis Model Canvas dalam proses mediamorfosis yang dilakukan oleh majalah Suara Hidayatullah guna mempertahankan keberadaannya di era digital. Kerangka teori yang digunakan meliputi Bisnis Model Canvas dari Alexander Osterwalder dan Yves Pigneur, yang terdiri atas sembilan elemen utama: segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, mitra utama, dan struktur biaya. Selain itu, penelitian ini mengacu pada konsep Mediamorfosis yang dikembangkan oleh Roger Fidler. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan studi kasus, sementara data dikumpulkan melalui wawancara, dokumentasi, dan observasi. Analisis data dilakukan berdasarkan model Miles, Huberman, dan Saldana, yang meliputi pengumpulan data, reduksi data, penyajian data, kondensasi data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa majalah Suara Hidayatullah telah menerapkan konsep Bisnis Model Canvas dalam proses mediamorfosisnya. Namun, untuk menjaga keberlanjutan eksistensinya, inovasi dan penyesuaian pada seluruh elemen Bisnis Model Canvas perlu terus dilakukan. Kata Kunci: Bisnis Model Canvas, Mediamorfosis, Majalah Suara Hidayatullah, Media Cetak
Co-Authors Ambar Andayani Ambar Andayani Choirul Insyiah D Jupriono D. Jupriono D. Jupriono D. Jupriono D. Jupriono, D. Dheagatha, Dheagatha Agustina Pertiwi Frida Tri Palupi , Merry Hamim Hamim Hamim Maulana Arief Merry Frida Tri Palupi Merry Fridha Tri Palupi Prasetya, Aldian Firdianto Rudi Trianto Sadono, Teguh Priyo Sao, Wilhelmina Syarofa, Sherina Wahyu Kuncoro Wahyu Kuncoro