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All Journal MediaTor: Jurnal Komunikasi Jurnal Manajemen dan Bisnis (Performa) Mediator Laa Maisyir Jurnal Ekonomi Islam Ikonomika : Jurnal Ekonomi dan Bisnis Islam Syntax Literate: Jurnal Ilmiah Indonesia Journal of Global Business and Management Review Enrichment : Journal of Management Jurnal Integrasi Kesehatan dan Sains Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Computing Jurnal Informatika
Ratih Tresnati
Fakultas Ekonomi Dan Bisnis-Manajemen, Universitas Islam Bandung (Unisba)
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Mediator

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Pemasaran bagi Petualang sebagai Kegiatan Komunikasi Pemasaran Tresnati, Ratih
Mediator Vol 7, No 2 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : FIkom Unisba

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Abstract

Marketing for Adventurer aims adventurer as its consumers. Instead of revenue-based, adventurer consumer is based on lifestyle. Their hobbies are outdoor sports such as bungee jumping, rock climbing, off-road driving, wild-river canoeing, etc. Marketing for adventurer has specific strategic: (1) STP Strategy—market segmenting, market targeting, market positioning; (2) Customer Experience Strategy (CES) as the sequel of Experiential Marketing (EM). EM focuses more on emotion touch and feelings.
“Call Center” sebagai Alat Komunikasi Pemasaran di Abad ke-21 Tresnati, Ratih
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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Abstract

Call center is a part of contact center who responsible to serve customers. Call center relates corporate and targeted market. As communication media whose tasks are focused to serve the customers, call center receives and processes consumer expectations and hopes. The result can be processed as an opportunity for the corporate to expand its market and develop their products. Call center is believed could raise customer satisfactions by reduced service costs for each customer in long term action plan.
Co-Authors Agung Dwi Cahyo Ajeng Annisa Kurniawati Albert Hendarta Cecep Kusmana Dede R Oktini Dedy Ansari Harahap Delia Dewi Anjani Dimas Ilyafa Eneng Nur Hasanah Eneng Nur Hasanah, Eneng Nur Febriyanti, Kharisma Izni Nur Indrawati Maulani Kesumah, Nirmala Kusumahwardani, Dessiana Lufthia Sevriana Marcellia Susan Meta Rianty Moch. Malik Akbar Muhamad Taufik Permana, Rezi Muhammad Imaaduddin Mulqi Hakim Nieta Fransisca Nina Maharani Nindya Saraswati Nizma Sina Annisa Nugroho Hardiyanto Popon Srisusilawati Purwadi Purwadi Putri Febriyanti, Meidiana Ressy F. Yusalia Syamsul Arifin Titik Respati Wicaksono, Anugerah Fikri Yudha Dwi Nugraha Yudi Herdiana Zea Fauziah Zenda Eka Brilian