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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Siasat Bisnis Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Jurnal Kajian Bali Jurnal Ilmiah Mahasiswa FEB Infestasi Jurnal Ilmu Manajemen (JIMMU) Pendidikan Multikultural Public Corner Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JIAGABI Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems International Journal of Social Science and Community Service Open Access DRIVERset
Khoiriyah Trianti
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Impact of Research and Development Spending on Firm Value Moderated by Product Diversification Trianti, Khoiriyah; Rahmawati, Noni Mia; Aini, Yulis Nurul
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2480

Abstract

The objective of the study is to examine research and development spending on firm value. In addition, the study aims to examine whether the product diversification may moderate the impact of research and development spending on firm value. This study uses secondary data drawn from the company's financial statements and processed using SPSS software aplication with hierarchical regression analysis of the data. The results of the study show research and development spending has a significant impact on firm value. Product diversification strengthens the impact of the research and development on the firm value. This study supports the theory resource-based view stating that the company is able to manage the resources and capabilities and the company in this case is the innovation it is able to have a competitive advantage among its competitors.
The Effect of Social Media Marketing on Competitive Advantage and Company Performance Khoiriyah Trianti; Karina Utami Anastuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5778

Abstract

This study focused on Amangtiwi Micro Small and Medium Enterprises (MSME) in Malang Regency, to examine the effect of social media marketing on competitive advantage and company performance. This study processed primary data obtained using a questionnaire distributed to 148 MSME. The sample was selected using stratified random sampling method. This study uses a cluster sampling method involving 148 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software. The results revealed that using social media for marketing has an effect on the competitive advantage and performance of MSME.
Co-Authors Afifah Nur Millatina Aini, Yulis Nurul Alabdullah, Tariq Tawfeeq Yousif Anggraeni, Delfia Arif Luqman Hakim Arrum, Insyanin Qamilia Ayu Sulasari Chici Elvina Widyawati Cholifah, Junika Nur Cintya, Oktriaayu Mega Dadang Krisdianto, Dadang Daris Zunaida Delfia Anggraeni Denny Febriyanto Dwi Ari Kurniawati Evelina, Tri Yulistyawati Fajil Bin Abd Batau, Mohamed Febriyanto, Denny Hardati , Ratna Nikin Hardati, Ratna Nikin Hirshi Anadza Hudratil Yaumil Husniah Hudratil Yaumil Husniah Husniah, Hudratil Yaumil Imandasari, Rizqi Isfatul Jannah Iwan Triyuwono Karina Utami Anastuti Khasanah, Shofia Uswatul Ludfi Djajanto Lutfiatus Sholikhah Mohammad Mas'ud said Muhammad Yahfi Nala, Dadilla Daffa Octa Noni Mia Rahmawati Norma Wijayanti Radiatul Husni Rahmawati, Septina Dwi Ratna Niken Hardati Retno Wulan Sekarsari Rini Rahayu Kurniati Rizky Amelia Rahma Safitri Sari, Celvia Gusmia Septyarina Hastin Wulandari Sholikhah, Lutfiatus Sisilia Ramadhani Siti Saroh Siti Saroh Sri Nuringwahyu Suyeno Tuddiana, Imama Udi, Mohalimas' Wahyu Indah Lestari Widayawati, Eny Widuroyekti, Shelativa Widyawati, Chici Elvina Yasmin Nurul Zakkiya Yulis Nurul Aini Zainal Abidin Zainal Abidin Zaini, Muhammad Rizki