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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Willem J.F.A Tumbuan
Universitas Sam Ratulangi Manado
Economics, Econometrics & Finance

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ANALYZING FACTORS THAT DRIVE EMPLOYEE PRODUCTIVITY ( CASE STUDY OF PT. BANK SULUTGO MAIN OFFICE MANADO ) Porawouw, Regita .; Pangemanan, Sifrid S.; Tumbuan, Willem J.F.A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4475
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1025.72 KB) | DOI: 10.35794/emba.v5i3.18657

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Abstract: Employee is an important aspect that determines the success of a company to become more competitive in global business environment. This research aims to analyze the factors that drive employee productivity in main office of PT. Bank SulutGo Manado. This is a quantitative descriptive research and used factor analysis as the measurement tool. The sample size of this research is 100 respondents who worked in PT. Bank SulutGo Main Office Manado. Convenience sampling was used by collecting data through questionnaire. The result revealed that There are three most dominant out of twenty factors. There are Manager Attitude, Leadership, and Role Congruity. These three factors are most dominant from twenty factors that has been tested, which are Experience, Employee Satisfaction, Work Environment, Work Processes, Employee Welfare, Employee Performance, Motivation, Salary, Incentive, Rewards, Manager Attitude, Supervisor Support, Leadership, Skill, Career Development, Role Congruity, Work Discipline, Job Aids, Performance Feedback, and Goal Setting) of employee productivity in PT. Bank SulutGo, which are Manager Attitude, Leadership and Role Congruity. Based on communality test, the highest value is Manager Attitude, followed by Leadership and Role Congruity. Keywords: employee productivity, factor analysis
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP DAYA BELI BAHAN BAKAR JENIS PERTALITE (STUDI PADA KONSUMEN PT. PERTAMINA (PERSERO) MANADO) Pomantow, Rinaldy A. P.; Tumbuan, Willem J.F.A; Loindong, Sjendry .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.333 KB) | DOI: 10.35794/emba.v7i1.22441

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Abstrak : Saat ini persaingan di dunia perdagangan terbilang sangat ketat, apalagi dengan adanya globalisasi yang menyebabkan munculnya perdagangan bebas yang membuat seolah dunia tanpa batas. Persaingan terus terjadi dalam dunia perdagangan baik itu persaingan antar produsen barang dan jasa di suatu negara dengan negara lain dengan tujuan untuk menarik konsumen di dalam perdagangan internasional maka tidaklah mengherankan banyak perusahaan yang berdiri namun tidak semuanya berhasil sesuai  yang diinginkan tanpa ditunjang oleh pengelolaan manajemen profesional. Untuk menghadapai persaingan tersebut banyak perusahaan melakukan berbagai upaya untuk mempertahankan konsumennya dan memperoleh konsumen yang baru untuk membeli produknya dengan memberdayakan segala fungsi atau bidang yang ada termasuk pemasaran. Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Daya Beli Bahan Bakar Jenis Pertalite (Studi Pada Konsumen PT. Pertamina (Persero) Manado). Metode analisis yang digunakan adalah Regresi Linier Berganda. Hasil penelitian ini menyatakan bahwa Kualitas Produk dan Harga berpengaruh positif dan signifikan terhadap Daya beli, secara simultan, tetapi secara parsial Kualitas Produk tidak berpengaruh. Saran yang diberikan peneliti adalah perusahaan harus mempertahankan kualitas produk sehingga produk tersebut akan lebih banyak diketahui oleh konsumen dan mudah di ingat, serta pelayanan dan informasinya kemudian daripada itu adalah keunggulan-keunggulan dari produk tersebut. Kata Kunci : kualitas produk, harga, daya beli
THE IMPACT OF TV ADVERTISING TOWARDS CONSUMER BUYING BEHAVIOR IN MANADO Mengko, Lidya P.; Pangemanan, Sifrid S.; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.696 KB) | DOI: 10.35794/emba.v6i1.18761

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Abstract: Nowadays, the rapid developments of technology makes the internet users continue to increase time to time. It is also supported by the ease of customer accessing the internet through mobile phones, computers, and other media. This makes online purchases in Indonesia greatly improved in recent years. This increase of the users makes the right promotion by using TV advertising. The aim of this study is to analyze the impact of TV advertising towards consumer buying behavior withdrawing taking e-commerce Shopee Indonesia as its case study. This research is causal type of research which uses primary data that obtained through questionnaires and uses Ordinal Regression Analysis. The population that observed is people in Manado who have experienced using Shopee Indonesia with 80 respondents as the sample size. The result of this study shows that credibility, interactivity and informativeness have significant impacts on consumer buying behavior. In contrast to entertainment that have no significant impact on consumer buying behavior. Although the advertising that made by Shopee Indonesia can be categorized successful in introducing its products to customer. Shopee Indonesia should improve their promoting strategy through e-commerce in order to attract the customer by good TV advertising to make the customer to purchase.Keywords: consumer buying behavior, credibility, interactivity, entertainment, informativeness
PETA POTENSI HALMAHERA UTARA MENUJU KAWASAN EKONOMI KHUSUS Mambu, Steni J.; Wullur, Magdalena; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 487 - 611
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1173.947 KB) | DOI: 10.35794/emba.5.2.2017.15715

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ABSTRAK: KEK berperan sebagai pusat pertumbuhan ekonomi yang menggerakkan sebuah wilayah, dan bahkan bisa berpengaruh secara nasional, dengan makin besarnya tantangan globalisasi dan liberalisasi ekonomi memicu semakin ketatnya persaingan di sektor industri, maka diperlukan peningkatan penanaman modal. Tujuan dari penelitian ini adalah untuk menggambarkan peta potensi Geoposisi, Geostrategi, Geoklaster, Geologistik, Geoekonomi, dan Geomaritim dalam upaya menemukan zona bisnis atau lokasi yang strategis di Halmahera Utara menuju Kawasan Ekonomi Khusus. Penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik analisis Sistem Informasi Geografis (SIG) untuk pemetaan potensi Halmahera Utara menuju Kawasan Ekonomi Khusus (KEK). Hasil penelitian didapatkan bahwa Halmahera Utara memiliki posisi strategis karena terletak di tepian samudera Pasifik, diapit oleh dua Alur Laut Kepulauan Indonesia (ALKI) yaitu ALKI III yang melewati Laut Maluku antara Pulau Sulawesi dan Kepulauan Maluku Utara dan Maluku. Lokasi strategis yang berpotensi dijadikan zona bisnis menuju Kawasan Ekonomi Khusus adalah Kecamatan Galela, dengan beberapa alasan yaitu: Kecamatan Galela terletak berdekatan dengan Pulau Morotai; berdekatan dengan bibir Pasifik; terletak di tepian laut dengan kedalaman laut paling dalam; dan mudahnya akses ke pelabuhan.Kata kunci: kawasan ekonomi khusus
PERCEPTUAL MAPPING OF SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND LUX BODY WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING ANALYSIS Kasenda, Veisy V.F.; Lapian, S. L. H. V. Joyce; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4365
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.342 KB) | DOI: 10.35794/emba.v5i3.18465

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Abstract: Packaging design is an important part of any marketing plan that involves product- not only is the messaging and visual identity of a package of reflection of consistent branding. Using Perceptual Mapping is the most important part of marketing because Customer perception are relate to how consumer evaluate a company’s product. The right perception will produce the right decision also to achieve sales of a company. The purpose of this study was to determine the mapping of consumer perceptions of two soap products Lifebuoy and Lux body wash, based on four attributes, color, shape, image and typography. Data were obtained from questionnaires, study of literature and some observation directly to the purpose of the research. Analysis using multidimensional scaling techniques, samples taken 122 samples of people in Manado. The results showed that the consumer has its own perception of each product based on attributes of Lifebuoy and Lux body wash. Therefore, producer soap product, to pay more attention for the packaging design, more influence on customer perception. A better package design could lead to customer attraction and increasing sales.Keywords: perceptual mapping, marketing
DIGITAL MARKETING ANALYSIS SME: A CASE STUDY IN PUSAT PENGEMBANGAN KEWIRAUSAHAAN LPPM UNIVERSITAS SAM RATULANGI Mongkau, Nikita E.M; Massie, James D. D.; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.902 KB) | DOI: 10.35794/emba.v7i3.24854

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Abstract: A lot of enterprises has to implement the internet for their business, especially for small-medium enterprise (SME’s) they should use the internet for developing their business. Digital marketing is a powerful strategy to grow up the business and strengthen the brand awareness. This research aims to examine the implementation of digital marketing and analysis the effectiveness young enterprises toward using social media as digital tools to build brand awareness. All of the respondents are from Pusat Penegembangan Kewirausahaan LPPM Universitas Sam Ratulangi as a sample of young enterprises. The result have shown that digital marketing become main purpose while implement this strategy, however there is still gap between customer who are buying through online and offline, also still of lack in feedback from the customer is a main problem. The recommendations for this research are in terms of digital marketing with social media, young enterprise should create social media accounts for businesses that are separate from personal accounts, make account names simple, easy to remember, explain their business, and have the same name as other social media platforms used and also for the sme’s that want to use the digital marketing strategy they can consider to use the strategy. Keywords: digital marketing, social media marketing, small-medium enterprises.
A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES BETWEEN ONLINE AND OFFLINE STORE (CASE STUDY ON FASHION PRODUCT) Dumais, Lady Priscillia; Tumbuan, Willem J.F.A; Tumiwa, Johan R
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.857 KB) | DOI: 10.35794/emba.v5i3.17476

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Abstract: Consumers have become a demanding target and an important factor to running fashion business. Fashion is accepted by the consumers and influences their behavior in many ways to buy a new product. Shopping is an activity that certainly done because of need or simply to fulfill a desire. The aim of this research is to analyze consumer preferences between online and offline store in Manado based on price, availability of brand and product, promotional schemes, standardization of product and family or social experience. This research is quantitative type of research, which uses primary data obtained through questionnaires and uses independent sample t-test as the analytical tool. The population of this research is peoples in Manado who has experience shopping in Online and Offline Store, where the sample size is taken from 100 respondents who also has experience with Online and Offline Store. The analysis and discussion from this research found that there is significant difference between online and offline store measured by price and promotional schemes. And there is no significant difference between online and offline store measured by availability of brand and product, standardization of product and family or social experience. Besides all these, there are some recommendations for online and offline store in fashion product that can be used as a reference for the development and deepening of knowledge management marketing, especially consumer preferences.Keywords: online and offline store, consumer preferences, fashion product.
PENGARUH FAKTOR PRIBADI DAN FAKTOR KELUARGA TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN WAROENG TEPI LAUT, MANADO Towoliu, Juli E.S; Tumbuan, Willem J.F.A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 235 - 362
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (982.854 KB) | DOI: 10.35794/emba.v5i2.15618

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ABSTRAK: Penelitian ini bertujuan untuk mengetahui pengaruh faktor pribadi dan faktor keluarga terhadap keputusan pembelian makanan di Rumah Makan (RM) Waroeng Tepi Laut, Kota Manado, Indonesia, baik secara parsial maupun secara simultan. Keputusan pembelian konsumen dipengaruhi langsung oleh tingkat kepuasan konsumen dalam mengkonsumsi suatu produk, untuk itukegiatan bisnis harus memperhatikan berbagai faktor yang mempengaruhi perilaku konsumen dalam mengkonsumsi produk tersebut. Penelitian ini merupakan penelitian deskriptif kuantitatif. Sampelsebanyak 110 orang dalam penelitian ini adalah konsumen RM. Waroeng Tepi Laut, Kota Manado. Teknik pengambilan sampel dilakukan dengan metode purposive sampling pada bulan September – November 2016. Data primer dalam penelitian diperoleh melalui kuesioner. Teknik analisis data menggunakan analisis regresi berganda. Hasil penelitian menunjukan: (1) Faktor Pribadi tidak berpengaruh positif dan signifikan terhadap keputusan pembelian di RM Waroeng Tepi Laut.(2) Faktor Keluarga bepengaruh positif dan signifikan terhadap keputusan pembelian di RM Waroeng Tepi Laut.(3) Faktor Pribadi dan Keluarga berpengaruh positif dan signifikan terhadap keputusan pembelian di RM Waroeng Tepi Laut Kota Manado. Kata Kunci: Faktor Pribadi, Faktor Keluarga, Keputusan Pembelian.
PENGARUH DIFERENSIASI PRODUK DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA MATAHARI DEPARTEMENT STORE MEGA TRADE CENTER MANADO Pongantung, Eitania Greatly; Tumbuan, Willem J.F.A; Wenas, Rudy S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 1315
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.811 KB) | DOI: 10.35794/emba.v5i2.16170

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Absrak : Keputusan pembelian merupakan seleksi terhadap dua pilihan alternatif atau lebih terhadap pembelian konsumen. Konsumen mempunyai pilihan antara melakukan pembelian dan tidak melakukan pembelian atau pilihan menggunakan waktu, maka konsumen tersebut berada dalam posisi untuk mengambil keputusan. Banyak faktor dapat mempengaruhi keputusan pembelian diantaranya diferensiasi produk dan store atmosphere. Tujuan penelitian ini adalah untuk menganalisis pengaruh diferensiasi produk dan store atmosphere terhadap keputusan pembelian. Metode penelitian yang digunakan adalah asosiatif. Teknik analisis data yang digunakan analisis regresi linear berganda. Metode pengumpulan data menggunakan kuesioner. Hasil penelitian menunjukkan secara simultan dan parsial Diferensiasi Produk dan Store Atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen.Kata Kunci : diferensiasi produk, store atmosphere, keputusan pembelian
DETERMINING THE MARKET LEADER OF RESIDENTIAL HOUSING AND PROPERTY USING ANALYTICAL HIERARCHY PROCESS (AHP) CASE STUDY : CITRALAND AND TAMANSARI METROPOLITAN IN MANADO Wenur, Try Setiawan; Massie, James D.D; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.048 KB) | DOI: 10.35794/emba.v6i4.21385

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Abstract : In Manado, there’s Citraland and Tamansari Metropolitan. As the result of modernization and development in this city that increasing day by day, it’s helps people and the economic waves in this area. Home and property are readily available and come right to the people to live in modern area. People can choose which place they want to live in. This is particularly so in Manado because of the fast pace of economic development and the limited availability of land. Rapid economic growth has increased the demand for more and better residential, commercial, and other premises. Property development and especially redevelopment have to fulfill these fast-changing requirements. This research aims to know which criteria is most important for customer in selecting a property and housing development in Manado and the market leader of property and housing development for the customer. This research used analytical hierarchy process with the sample which 75 respondents that were obtained from citizen in Manado. The result from this research shown that price is the most important criteria for the consumer to choose a property and housing development. The consumer wants an affordable price for the property. Tamansari is the market leader of residential housing and property. Keywords : analytical hierarchy process, marketing, market leader, consumer purchase decision
Co-Authors Bysella, Maukar Gita Dumais, Lady Priscillia Farlane S. Rumokoy Frederik G. Worang, Frederik G. Furqon, Moh Hifdil Genita G. Lumintang, Genita G. Greis M. Sendow Iskandar, Kevin Frangky Jacky S. B. Sumarauw James D. D. Massie, James D. D. Johan R Tumiwa, Johan R Kasenda, Veisy V.F. Lamongi, Jackline . Lanny Sengkey Liempepas, Silvia . Limpong, Estela Isabelita Evita Magdalena Wullur Mambu, Steni J. Mananeke, Lisbeth . Mandagie, Yunita . Manurip, Jelita Massie, James D.D Mengko, Lidya P. Mongkau, Nikita E.M Ngalimin, Inda G.Q Pandaa, Muliadi Panekenan, Regitha M. Paulus Kindangen Pomantow, Rinaldy A. P. Pongantung, Eitania Greatly Porawouw, Regita . Radjapati, Tifanny Yulianti Raintung, Michael CH Raintung, Michael Ch. Rompas, Dewi . Rumerung, Yemima K. Rumokoy, Farlane S Runtu, Marseila Esterlita S.L.H.V Joyce Lapian Sandala, Dicki . Senewe, Virginia . Siahaan, Karina . Sifrid S. Pangemanan Silape, Billy R. Sitompul, Gloria Graciela Soepeno, Djurwati . Towoliu, Juli E.S Ulag, Pricilia Andreina Walujan, Brenda C. Wenas, Rudy S Wenur, Try Setiawan Wullur, Timothy .