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Management Of Change Communication In Building Positive Perceptions Of The Demographic Bonus Pranawukir, Iswahyu; Sukma, Agus Hitopa; Bachtiar, Alfan; Misnan, Misnan; Hiswanti, Hiswanti; Santoso, Aprih; Gusmao, Cristino
Jurnal Mamangan Vol 13, No 2 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.7929

Abstract

The demographic bonus is a phenomenon where a country has a population of productive age that is greater than the population of non-productive age. However, to optimize the potential for a demographic bonus, effective management of change communication messages is needed to build positive perceptions among the public. This research aims to analyze and understand how management of change communication messages can play a role in building positive perceptions about the demographic bonus. The research method used is a qualitative approach by collecting data through literature written by communication experts, practitioners and related stakeholders. Apart from that, document analysis and literature studies were also carried out to obtain relevant information. It is hoped that the results of this research will provide better insight and understanding of the importance of managing change communication messages in building positive perceptions about the demographic bonus. Apart from that, it is also hoped that this research can provide practical recommendations in developing effective communication strategies to increase public understanding and participation regarding the demographic bonus. It is hoped that the conclusions of this research can contribute to stakeholders, government and society in optimizing the potential for demographic bonuses effectively and sustainably. With good management of change communication messages, it is hoped that positive perceptions about the demographic bonus can be formed and the public can better understand and support the change efforts needed to make optimal use of the demographic bonus.
Menginspirasi Peluang Usaha Melalui Komunikasi Lintas Budaya: Penyuluhan dan Partisipasi dalam Kegiatan Sosial Sivitas Akademika Sinhan University South of Korea Misnan, Misnan; Sukma, Agus Hitopa; Sobir, Obing Zaid; Hiswanti, Hiswanti; Riyanti, Mayang; Pranawukir, Iswahyu; Alamsyah, Alamsyah
Jurnal Pengabdian Teratai Vol. 1 No. 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

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Abstract

The Inter-cultural communication is expected to inspire business opportunities and cross cultural communication. The main objection is the mind set changing of students at SDN Lenteng Agung 11 and IBI Kosgoro 1957 students for their professional career in the future. The other aim is to broaden local horizons into global ones. The inter-cultural communication has strategic potential to inspire Indonesian students to see wider business opportunities with more innovative and creatively. It is expected to lead the entrepreneurship enhancement. The method is counseling with the participatory observation combining. The result showed that the student’s entrepreneurship insight appearanced based on the various professions of Korean guests. The developed, high-income country, Korea rely its economic on private sector. Intercultural communication is expected to inspire Indonesian students to build businesses based on creative ideas based on Korea culture. Through this activity, there is mind set changing and increase business self-confidence among Indonesian students.
MODEL KOMUNIKASI BISNIS DALAM BERWIRAUSAHA KULINER PASCA PANDEMI COVID-19 PADA UMKM KOTA DEPOK Hiswanti, Hiswanti; Bachtiar, Alfan; wukir, Iswahyu Prana; Misnan, Misnan; Suandi, Fikri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22068

Abstract

The theory of the social construction of reality and the theory of the social construction of mass media are still partially discussed. Several previous pieces of research have not yet correlated, elaborated, or synthesized from the theoretical aspect. Even though much has been said about the social construction of reality, media consumers are heavily influenced by media "made" constructions. The research aims to synthesize the Bergerian theory of social reality construction (Berger and Luckmann) with the Bunginan theory of social reality construction (Burhan Bungin). The method used is a literature study. The results showed that the synthesis of the social construction theory of reality and the social construction of mass media reality produced a thesis understanding of an objective and subjective reality which was sufficiently understood through the social construction theory of mass media reality. This is considering the individual phenomenon which, in all durations of daily life, cannot be separated from the role of social media interaction. They externalize, objectify as well as internalize reality based on mass media references. In the hierarchy, the social construction theory of reality can be placed as a grand theory by considering genealogical aspects, while the social construction theory of mass media reality can be placed as a middle-rank theory. This is of course related to the more universal focus on social construction of reality.This research aims to analyze an effective business communication model in the context of culinary entrepreneurship post the COVID-19 pandemic, particularly in Micro, Small, and Medium Enterprises (MSMEs) in Depok City. The COVID-19 pandemic has significantly impacted the culinary sector, with social restrictions and changes in consumer behavior. Therefore, it is crucial to understand how culinary MSMEs can adapt and succeed in facing these challenges.This study employs a qualitative approach, utilizing in-depth interviews with culinary MSME owners in Depok City. The data collected are analyzed using thematic analysis to identify emerging patterns and findings. The research findings indicate that an effective business communication model for culinary MSMEs post the COVID-19 pandemic involves several key elements. Firstly, MSMEs need to have a clear and targeted communication strategy, including identifying the appropriate target market and developing relevant messages. Secondly, the utilization of digital and online media is crucial in promoting products and reaching potential consumers. MSMEs need to leverage social media, websites, and online booking platforms to enhance product visibility and accessibility. Furthermore, collaboration with relevant stakeholders is also an essential factor in a successful business communication model. MSMEs can establish partnerships with local suppliers, culinary communities, and government institutions to expand their reach and gain necessary support.This research provides valuable insights for culinary MSMEs in Depok City and similar sectors in developing effective business communication models post the COVID-19 pandemic. By adopting these approaches, MSMEs can enhance their chances of success in facing challenges and capitalizing on emerging opportunities amidst changing consumer behavior and intensifying competition in the post-pandemic era.