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Komang Sri Widiantari
Universitas Pendidikan Nasional
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Peran Tour Guide, Orientasi Pasar dan Keunggulan Bersaing dalam Mempengaruhi Keputusan Pembelian Wisatawan pada Artshop Dream Ball Silver Putu Rages Anantha Riyo Prayogi; Putu Ratna Juwita Sari; Komang Sri Widiantari; Ni Putu Nina Eka Lestari
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1403

Abstract

The silver handicraft industry in Bali faces increasing competition and market dynamics, particularly in maintaining tourist purchasing interest after the COVID-19 pandemic. Artshops are required to strengthen marketing strategies and competitive positioning to sustain business performance. This study aims to analyze the influence of tour guide roles, market orientation, and competitive advantage on tourists’ purchasing decisions at Dream Ball Silver Artshop, Batubulan Village, Gianyar Regency. A quantitative approach was employed using a survey method involving 170 tourists who had made purchases. Data were collected through structured questionnaires and analyzed using validity and reliability tests, followed by multiple linear regression analysis. The results indicate that the role of tour guides, market orientation, and competitive advantage each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the three variables, competitive advantage shows the strongest influence, reflecting the importance of unique design, product quality, and value differentiation in attracting tourist buyers. These findings highlight the strategic role of tour guides as marketing intermediaries, the importance of understanding market needs, and the necessity of strengthening competitive advantages to enhance purchasing decisions and business sustainability in the tourism-based creative industry.
Pengaruh Konten Visual dan Storytelling pada Instagram dalam Meningkatkan Minat Kunjungan Konsumen ke Bendega Jimbaran I Kadek Pasek Pastika Jaya; Putu Ratna Juwita Sari; Komang Sri Widiantari; Putu Ayu Titha Paramita Pika
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1407

Abstract

The post-pandemic recovery of the food and beverage industry has encouraged culinary businesses to intensify digital marketing strategies, particularly through social media platforms such as Instagram. However, limited empirical studies have specifically examined how Instagram-based visual content and storytelling influence consumers’ visit intention to culinary destinations. This study aims to analyze the effect of visual content and storytelling on consumers’ visit intention to Bendega Bali Jimbaran. A quantitative approach was employed by distributing structured questionnaires to 120 Instagram users who had viewed Bendega Bali Jimbaran’s Instagram content. The data were collected using purposive sampling and analyzed through multiple linear regression using SPSS. The results indicate that visual content has a positive and significant effect on visit intention (? = 0.490, p < 0.001), while storytelling also shows a positive and significant influence (? = 0.294, p < 0.001). Simultaneously, both variables significantly affect visit intention, with the model explaining 75% of the variance. These findings highlight the importance of integrating high-quality visual presentation and meaningful storytelling in Instagram marketing strategies to enhance consumers’ intention to visit culinary destinations.
Kepuasan Pengguna Sebagai Mediator Pengaruh Ease of Use dan Trust Terhadap Keputusan Transaksi Gopay Ida Bagus Ray Mahija Nirwasita; Komang Sri Widiantari
Advances in Management & Financial Reporting Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i1.690

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh Kemudahan Penggunaan dan Kepercayaan terhadap Keputusan Transaksi di kalangan pengguna GoPay, dengan Kepuasan Pengguna sebagai variabel mediasi. Berlandaskan Model Penerimaan Teknologi (TAM), penelitian ini menghipotesiskan bahwa kemudahan penggunaan dan kepercayaan secara positif mempengaruhi kepuasan pengguna, dan bahwa kepuasan, pada gilirannya, berperan sebagai variabel mediasi dalam pengaruh keduanya terhadap keputusan transaksi pengguna dalam konteks fintech, khususnya di kalangan Generasi Z. Metode Penelitian: Penelitian ini menggunakan desain penelitian kuantitatif dengan Partial Least Squares–Structural Equation Modeling (PLS-SEM) untuk analisis data. Data dikumpulkan melalui kuesioner terstruktur yang diberikan kepada 100 responden Generasi Z di Kota Denpasar, Indonesia, yang dipilih menggunakan sampling purposif. Variabel penelitian meliputi kemudahan penggunaan dan kepercayaan sebagai variabel independen, kepuasan pengguna sebagai variabel mediasi, dan keputusan transaksi sebagai variabel dependen.   Hasil dan Pembahasan: Hasil menunjukkan bahwa kemudahan penggunaan dan kepercayaan memiliki efek positif dan signifikan terhadap kepuasan pengguna. Selain itu, kepuasan pengguna terbukti memediasi hubungan antara kemudahan penggunaan dan keputusan transaksi, serta antara kepercayaan dan keputusan transaksi. Implikasi: Secara teoritis, studi ini berkontribusi pada perluasan Model Penerimaan Teknologi dalam konteks keuangan digital dengan menyoroti peran mediasi kepuasan pengguna dalam menghubungkan persepsi pengguna dengan perilaku transaksi aktual. Secara praktis, temuan ini memberikan wawasan bagi GoPay dan penyedia fintech lainnya untuk meningkatkan pengalaman pengguna, memperkuat mekanisme kepercayaan, dan mempertahankan penggunaan di kalangan pengguna Generasi Z.
Pengaruh Overconfidence dan Herding terhadap Keputusan Investasi Cryptocurrency yang Dimediasi oleh Persepsi Risiko Komang Sri Widiantari; Waisnawa, I Kadek Dody Aditya; Suidarma, I Made; Ariwangsa, I Gusti Ngurah Oka
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8934

Abstract

This study examines irrational investor behavior in cryptocurrency investment decision-making. A quantitative approach was employed using questionnaire data collected through a Likert scale. The results show that overconfidence and herding have a positive and significant effect on both investment decisions and risk perception. Furthermore, risk perception significantly mediates the relationship between overconfidence and investment decisions. However, it does not significantly mediate the relationship between herding behavior and investment decisions. This study contributes to a better understanding of investor behavior and offers a new perspective on investment decision-making. The research was conducted in Bali with 200 cryptocurrency investors as respondents.
Analisis Push And Pull Motivation Factors Terhadap Minat Berkunjung Wisatawan Ke Kabupaten Karangasem, Bali Desak Made Febri Purnama Sari; Ni Komang Safitri; Komang Sri Widiantari; I Gusti Ayu Putu Wita Indrayani
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.1818

Abstract

Research purposes to identify the factors influencing tourists' interest in visiting Karangasem Regency, Bali.  A quantitative data analysis was conducted involving 192 domestic tourists visiting Karangasem Regency. The data were analyzed using Confirmatory Factor Analysis (CFA) in SPSS version 25. The analysis revealed that from the initial 32 indicators tested, three main factors emerged that can explain the interest in visiting Karangasem Regency: "peak travel experience," "social bonding," and "retreat." This research identifies that these factors play a significant role in influencing tourists' interest in visiting Karangasem Regency, Bali. The findings are expected to enrich the understanding of push and pull factor analysis regarding tourists' interest in visiting Karangasem, Bali. Furthermore, this study serves as a reference for authors and readers in the future development of tourism marketing management knowledge.
Co-Authors Aryacahyani, Ni Putu Ita Desak Made Febri Purnama Sari I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Fery Surya Tapa I Gede Krisna Sedana Putra I Gede Nyoman Merta Wiguna I Gusti Ayu Putu Wita Indrayani I Kadek Pasek Pastika Jaya I Made Suidarma I Wayan Ferdy Pratama Ida Bagus Ray Mahija Nirwasita Ida Nyoman Basmantra Kadek Devi Kalfika Anggria Wardani Kadek Satya Yudistira Komang Mega Utami Luh Ayu Rianawati Pradnya Paramitha Maulana Ari Danuarta Mirah Lestari Ni Ketut Ni Kadek Diah Yonita Bella Ni Kadek Vitrea Devi Ni Ketut Arniti Ni Komang Ayu Arum Puspitarini Ni Komang Ayu Paramita Sari Ni Komang Indah Oktaliasari Ni Komang Safitri Ni Putu Nina Eka Lestari Ni Wayan Ananda Sri Mahadevi Nilna Muna Nur Samsi Pande Ketut Ratih Widhiadyani Pika, Putu Ayu Titha Paramita Putu Dyah Permatha Korry Putu Rages Anantha Riyo Prayogi Putu Ratna Juwita Sari Tarizqa Putri Aurelia Wahyu Krisna Kerta Negara Waisnawa, I Kadek Dody Aditya