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All Journal SEGMEN Jurnal Manajemen dan Bisnis Pro Bisnis Jurnal Analisis Bisnis Ekonomi Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Community Service Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Sosial WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Teknik Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Jurnal Analisis Bisnis Ekonomi Senadika
Cahyaningtyas Ria Uripi
Fakultas Ekonomika Dan Bisnis Universitas Wijayakusuma Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Pro Bisnis

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA UNTUK BERTAHAN PADA BLACKBERRY SMARTPHONES Cahyaningtyas Ria Uripi; Wisnu Wijayanto
Pro Bisnis Vol 8, No 2: Agustus (2015)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.604 KB) | DOI: 10.35671/probisnis.v8i2.363

Abstract

Research about customer loyalty on Blackberry users is interesting, because competition in market of smartphones is powerfull.  The purpose of this study was analyzed the effect of trust, customer satisfaction and switching cost on customer loyalty of  Blackberry Smartphones users in  Purwokerto. The sample of this study was 133 respondents. The analytical tool used in this study is Structural Equation Modeling (SEM) with Amos 16.0 program. The results of this study indicate that trust, customer satisfaction and switching cost effect on customer loyalty. Thus, Blackberry Smartphones needs to provide the highest priority on switching cost, because it would strengthen customer loyalty. Keywords :  blackberry, android.
LEADERSHIP BASES POWER DAN IMPLEMENTASI INNOVATIVE MARKETING Cahyaningtyas Ria Uripi
Pro Bisnis Vol 9, No 1: Februari (2016)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.894 KB) | DOI: 10.35671/probisnis.v9i1.432

Abstract

Tujuan artikel ini adalah untuk mengekplorasi hubungan antara power, leadership dan innovative behavior pada implementasi innovative marketing dengan mengkaji variabel self construal yang berbeda dari leader maupun karyawan.  Metode yang digunakan adalah review literatur denganmeneliti faktor-faktor yang mempengaruhi implementasi innovative marketing yang selanjutnya terintegrasi dalam model penelitian dan preposisi yang diajukan. Artikel ini menyatakan bahwa power berpengaruh terhadap leadership melalui leader self construal, leadership berpengaruh terhadap implementasi innovative marketing melalui innovative behavior dan employee self construal memoderasi hubungan antara transformational leadership dengan innovative behavior. Self construal yang berbeda dari leader maupun karyawan akan menghasilkan outcome atau perilaku yang berbeda. Keywords :  power, leadership, innovative marketing
Co-Authors Achadi, Ady Ady Achadi Arinastuti Arinastuti Cahyo, Heru Diah Retnowati edi sumantri Fachry Abda El Rahman Isnaeni Rokhayati Koesoemasari, Dian Safitri P Koesoemasari, Dian Safitri Pantja Lestari, Herwiek Diyah Luhita, Tiladela Lynda Putri Pravitasari Nirmala Nirmala Octisari, Sully Kemala Pahlevi, Akbar Priyatama, Tunggul Pujiastuti, Ratna Purnomo, Sodik Dwi Rahayuningtyas, Denit Adristi Rizkianto Adi Saputra Santi Suciningtyas Saputra, Rizkianto Adi Siwi, Sri Rahayu Sri Sundari Sundari, Sri Surveyandini, Mayla Tania, Tania Apriyani Hidayat Tri Esti Masita Wisnu Wijayanto Zuhaena, Fatwa