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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Transparansi Publik (JTP) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Rusydi Abubakar
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THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON UMKM COMPETITIVENESS AND ITS IMPACT ON UMKM MARKETING PERFORMANCE IN LHOKSEUMAWE CITY Rusydi Abubakar; T. Saifullah
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.462

Abstract

This study examines the influence of entrepreneurial orientation and innovation capability on the competitiveness of MSMEs and their impact on the marketing performance of MSMEs in Lhokseumawe City. The sample in this study were active MSME actors and had 133 businesses. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that entrepreneurial orientation and innovation capability have a significant effect on competitiveness and marketing performance. And competitiveness has a direct effect on marketing performance. Then in testing the indirect effect, competitiveness was found to play a role as a partial mediating variable in the relationship between entrepreneurial orientation and innovation capability on marketing performance. The results of this study are expected to be important information for the government and MSME managers in Lhokseumawe City in order to make policies for the development of micro, small and medium enterprises
Co-Authors Adnan Ainna Mahrum Nasution Aisa Putri Ariska Amru Usman Andri Ani Nur Anggita Prinanda Anisa Br Pelawi Anwar Anwar Puteh Bahri, Halida Chalirafi, Chalirafi Cindy Fatia Suhelen Cut Nazira Maulida Cut Ulandari Darmawati Durrah Safira EM Yusuf Iis Fuadi Hamdiah Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Isra Mayani Jumadiah Keysha Alia Salsabila Pasaribu Khaira Ummaya Khairil Anwar Khairina Khairina M Nazaruddin M. Insan Pratama M. Subhan Mayzhura Mayzhura MUCHSIN Muhammad Fariz Pratama Muhammad Hayani Muhammad Multazam Muhammad Syoufi Lubis Muhammad Yani Fadhil Muttaqien Naufal Bachri, Naufal Nidea Rinzeni Nurainun Nurainun Nurainun Nurul Hikmah Tanjung Rahmaniar Rahmaniar Rico Nur Ilham Rizka Imelia Salsabila Samsul Bahri Sapna Biby Siti Maimunah Siti Nurhaliza Sri Wahyuni Sutriani Syamsul Bahri T. Edyansyah, T. Edyansyah T. Saifullah Teuku Zulkarnaen Tia Riska Ayunda Titi Yulmaida Widyana Verawati Siregar Yunina