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All Journal E-Journal Of Cultural Studies Jurnal Kajian Bali An1mage Jurnal Studi Kultural Journal of Tourism Economics and Policy Synergy and Society Service Journal Research of Management Jurnal Ilmu Sosial dan Ilmu Politik JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan) Open Access DRIVERset Journal Research of Management
Saortua Marbun
Universitas Triatma Mulya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Journal Research of Management

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Pengaruh  Celebrity Endorser dan Kualitas Produk terhadap Keputusan Pembelian Produk MS GLOW di Badung, Bali Ni Made Ella Dwi Purwati; Saortua Marbun
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5212

Abstract

Understanding and analyzing how celebrity endorsement (X1) and product quality (X2) affect consumer decisions to purchase MS GLOW is what this study aims to do. This research examines the relationship between product quality and celebrity endorsement in influencing consumer purchase of MS GLOW (Y). By using concentrated sample size interviews as a data collection technique, the respondents were those who had seen MS GLOW Nagita Slavina cosmetic advertisements and had bought and used the product twice. 18 responses, multiplied by 5 , equals 90. Research employs multiple linear regression analysis and data collection through observation, interviews, documentation and questionnaires. Descriptive analysis, tests for consistency and reliability, traditional assumption tests, specific linear regression tests, f tests, and tests are a few of the approaches used to examine the data. The findings indicated that product quality (X2) and celebrity (X1) had significant and real differences. Positive consumer opinion about purchasing MS GLOW products. The product quality variable variance (X2) in this statement is 0.274. Give to the MS GLOW business to increase celebrity endorsements and improve product quality so that consumers can buy their products in Badung, Bali.
Pengaruh Ulasan Produk, Tagline “Gratis Ongkir”, Dan Waktu Terhadap Pembelian Impulsif Pada Generasi Z  Dalam Berbelanja Fashion Online Di Kota Denpasar Yenie Wijaya; Saortua Marbun
Journal Research of Management Vol. 6 No. 1 (2024): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.6135

Abstract

This study aims to identify the influence of product reviews, the tagline "Free  Shipping", and time on impulsive purchases among Generation Z when shopping  for online fashion in Denpasar City. This research method uses a quantitative  approach with a sample of 130 respondents taken through a purposive sampling  technique. Data were collected using a questionnaire distributed via Google Form  and analyzed using multiple linear regression. The results of the study indicate that  product reviews, the tagline "Free Shipping", and time each have a positive and  significant influence on impulsive purchases. Simultaneously, these three variables  also have a positive and significant influence on impulsive purchases. These  findings indicate that a marketing strategy that includes good product reviews,  "Free Shipping" offers, and proper management of promotional time can increase  impulsive purchases among Generation Z. With the results of the three variables  that influence Generation Z in shopping for online fashion impulsively, it is hoped  that online fashion sellers can increase good values in product reviews, increase  the provision of the tagline "Free Shipping", increase limited discount times in  selling products so that Generation Z is more interested and influenced by impulsive  purchases in shopping for online fashion.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Makanan Dan Minuman Di Rumah Makan Teja Boga Nusa Dua Bali Yuliana Lende; Saortua Marbun
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6253

Abstract

This research aims to determine the analysis of marketing strategies in increasing sales at the Teja Boga Nusa Dua Bali Restaurant, making it easier for the Management of the Teja Boga Nusa Dua Bali Restaurant to determine the next steps in marketing the restaurant. This research used descriptive qualitative method with Purposive Simplifying technique by interviewing and distributing it to several respondents as Sampling. This research has 20 respondents. SWOT analysis is the data analysis used in this research. The results of this research were an IFAS value of 3.49 and an EFAS value of 3.45. So the position of Teja Boga Restaurant Nusa Dua Bali is located in quadrant II which is described as a growth position so that the right strategy and results are needed to increase food sales at Teja Boga Restaurant Nusa Dua Bali by increasing market development, market penetration and product development.        From the results of this research, it can be concluded that there is a need to develop attractive strategies such as strengthening branding, maintaining quality, being more innovative in product marketing, and maintaining prices that are appropriate to the food offered.
Pengaruh Kualitas Pelayanan, Inovasi Produk, Dan Online Customer Review Terhadap Kepuasan Pelanggan Di Restoran Joon Canggu Angelina Putu Debby Maharani; Saortua Marbun; Laras Oktaviani
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7168

Abstract

This study aims to determine the effect of service quality, product innovation and online customer reviews on customer satisfaction. The population used those who have visited and returned and are at least 17 years old, is important for Joon Canggu Restaurant, with a sample of 100 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, t, and Beta Coefficient. Based on the results of the study, it was found that service quality has a positive and significant effect on customer satisfaction, product innovation has a positive and significant effect on customer satisfaction, online customer reviews have a positive and significant effect on customer satisfaction, service quality, product innovation, online customer reviews have a positive and significant effect on customer satisfaction, and product innovation variables have a more dominant effect on customer satisfaction. The suggestions that can be given by the researcher are that Joon Canggu Restaurant is expected increase the speed in providing services, always apply cleanliness standards in the entire processing process properly, always try to make consumers feel satisfied.
Co-Authors A.A. Ngurah Anom Kumbara Agus Rianto Angelina Putu Debby Maharani Ciptasari, Manik Dewi, Ni Made Dwi Maharani Guido Samuel Agung Wijaya Hansel Agustinus I Made Gede Darma Susila I Nyoman Darma Putra I Putu Agus Suarsana Ariesta Ida Ayu Karina Putri Ida Bagus Gde Pujaastawa James Adolft Paparang Kasmahidayat , Yuliawan Kristina Liuk Berek La Ode Marsudin Laras Oktaviani Luh Gede Putri Kusuma Pekerti Luh Komang Candra Dewi Mia Aurellia Farica Mirantika, Noni Negara, I Gde Putu Tangkas Tatwa Ni Luh Putu Agustini, Ni Luh Putu Ni Luh Putu Sri Widhiastuty Ni Made Ella Dwi Purwati Ni Made Maria Magdalena Pratama, Ketut Hery Sony SETYAWAN, I. G. N. Tomi Tuntun Sinaga Tuntun Sinaga Yenie Wijaya Yuliana Lende Yulianti, Elyana